---
title: "Cashmere Beanie — $117K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/cashmere-beanie"
last_updated: "2026-08-11T01:31:39.921Z"
locale: en
meta:
description: "Niche score 46/100 · $117K/yr market · 246K searches/yr · $38.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $117K/yr market · 246K searches/yr · $38.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cashmere Beanie — $117K/yr Amazon US Niche (2026) - Flapen"
---
# **cashmere beanie**
**Skip it**
Soft demand (-85.2% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 0Conversion 15Competition 90Returns 25Price range 53Avg price 95Brand share 80Review moat 60Quality gap 55
**Avg price**
**Incredible****$38.68**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****1,112.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.35–$168.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$117K**
$117K/yr · 246K searches
**Returns**
**Okay****5.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-85.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, cashmere beanie is a $117K/yr Amazon United States market (246K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cashmere beanie market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$155K–$193K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,491**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**55%**
Top 20: 97%
**Top-5 click share**
**25%**
Top 20: 62%
**Open market**
**38%**
- WaySoft15% - EURKEA13% - Style & Republic10% - Fishers Finery9% - Villand8% - DANISH ENDURANCE8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -85.2% search growth over the last 90 days.
23K18KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 45.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/cashmere-beanie/trend)
## **Top cashmere beanie search terms**
- **cashmere beanie**49K/yr-84.8%0.6% conv. - **cashmere beanie women**33K/yr-86.9%0.8% conv. - **cashmere hat**31K/yr-84.8%0.4% conv. - **cashmere beanie for men**25K/yr-87.7%0.5% conv. - **cashmere beanie hat**4K/yr-41.8%0.7% conv. - **cashmere hats for women**5K/yr-56.4%0.3% conv. - **cashmere hat for women**13K/yr-85.6%1.3% conv. - **cashmere mens beanies luxury**4K/yr-75.0%1.1% conv. - **cashmere cap**3K/yr-53.2%0.0% conv. - **mens cashmere beanies**4K/yr-81.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/cashmere-beanie/search-terms)
## **Top cashmere beanie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EURKEA 100% Pure Cashmere Winter Beanie Skullies Cap for Women Soft Warm Lightweight Beanie**EURKEA**$33.97**4.2★265 rev](https://www.amazon.com/dp/B07VWKMTRZ) [2**WaySoft Pure 100% Cashmere Beanie for Women in a Gift Box Oversized Women Beanie Hat Bring Warm and Luxury to Your Loved Ones Perfect (Beige)**WaySoft**$50.17**4.5★1,246 rev](https://www.amazon.com/dp/B077GS7CD4) [3**Fishers Finery Mens 100% Cashmere Ribbed Hat; Cuffed; Super Soft (Black) One Size Fits Most**Fishers Finery**$57.65**4.7★985 rev](https://www.amazon.com/dp/B00I5VNHB0) [4**WaySoft Pure 100% Cashmere Beanie for Women in a Gift Box Oversized Women Beanie Hat Bring Warm and Luxury to Your Loved Ones Perfect (Grey)**WaySoft**$48.60**4.5★1,246 rev](https://www.amazon.com/dp/B077GS71QM) [5**DANISH ENDURANCE 100% Cashmere Beanie Hat Luxuriously Soft Exceptionally Warm Premium Comfort for Men and Women One Size Black 1-Pack**DANISH ENDURANCE**$30.06**4.2★598 rev](https://www.amazon.com/dp/B0DB2F3YLW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Everlane - The Cashmere Ribbed Beanie - Heather Charcoal One Size**Everlane**$88.05**10 rev7mo ago](https://www.amazon.com/dp/B0FXNHJR9K) [**Everlane - The Cashmere Ribbed Beanie - Black OS**Everlane**$81.73**10 rev7mo ago](https://www.amazon.com/dp/B0FXNM1RW4) [**EILIZ 100% Pure Cashmere Beanie Unisex Skull Cap Lightweight Hat (US Alpha One Size Camel)**EILIZ**$18.38**104 rev1y ago](https://www.amazon.com/dp/B0F1Z4F58X) [**EILIZ 100% Pure Cashmere Beanie Unisex Skull Cap Lightweight Hat (US Alpha One Size Black)**EILIZ**$15.82**104 rev1y ago](https://www.amazon.com/dp/B0F1Z5B1PF) [**DANISH ENDURANCE 100% Cashmere Beanie Hat Luxuriously Soft Exceptionally Warm Premium Comfort for Men and Women One Size Black 1-Pack**DANISH ENDURANCE**$30.06**598 rev1y ago](https://www.amazon.com/dp/B0DB2F3YLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Everlane - The Cashmere Ribbed Beanie - Heather Charcoal One Size**Everlane**$88.05**4.9★**▲ 621%**](https://www.amazon.com/dp/B0FXNHJR9K) [**Everlane - The Cashmere Ribbed Beanie - Black OS**Everlane**$81.73**4.9★**▲ 273%**](https://www.amazon.com/dp/B0FXNM1RW4) [**EURKEA 100% Pure Cashmere Winter Beanie Skullies Cap for Women Soft Warm Lightweight Beanie**EURKEA**$33.97**4.2★**▲ 239%**](https://www.amazon.com/dp/B07VWKMTRZ) [**EURKEA 100% Pure Cashmere Winter Beanie Skullies Cap for Women Soft Warm Lightweight Beanie**EURKEA**$33.88**4.2★**▲ 158%**](https://www.amazon.com/dp/B07VYLW5SK) [**EILIZ 100% Pure Cashmere Beanie Unisex Skull Cap Lightweight Hat (US Alpha One Size Black)**EILIZ**$15.82**4.0★**▲ 103%**](https://www.amazon.com/dp/B0F1Z5B1PF)
**~~View all trending →~~**
## **What buyers say about cashmere beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**31%
*“Keep warm”*
**Quality-Overall**12%
*“Arrived on time great quality”*
**Size-Overall**11%
*“not too tight”*
**Comfort-Overall**9%
*“Extremely comfortable”*
**Soft Feel**8%
*“Soft like butter”*
**Value For Money**4%
*“Great value”*
**Lining Quality**3%
*“Very comfortable with the fleece lining”*
**Advertised Vs Actual Product**3%
*“It was exactly as advertised”*
**Color**2%
*“the color is pretty”*
**Shape/Style**2%
*“Great shape”*
### **What buyers complain about **
**Size-Overall**28%
*“too big”*
**Thickness**8%
*“The hat is thin”*
**Value For Money**5%
*“Not worth the price”*
**Quality-Overall**4%
*“Poor quality”*
**Thin**3%
*“it's thin”*
**Durability**3%
*“It tore after just 4 days of wearing”*
**Strength**2%
*“a bit flimsy”*
**Warmth**2%
*“Not warm at all”*
**Stiffness**1%
*“not very slouchy”*
**Hard Feel**1%
*“and the material is rougher than expected”*
### **Top return reasons **
**Size-Overall**60%
**Advertised Vs Actual Product**5%
**Thin**5%
**Color**4%
**Length**4%
**Material Quality**4%
**Shape/Style**4%
**Quality-Overall**2%
**Warmth**2%
**Value For Money**2%
## **Common questions**
- **Is cashmere beanie profitable to sell on Amazon United States?**
- The niche generates $117K/yr across 67 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -85.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the cashmere beanie niche?**
- 26 brands and 28 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in cashmere beanie?**
- Top complaints mined from reviews: Size-Overall, Thickness, Value For Money. The return rate is 5.0%.
- **When does demand for cashmere beanie peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 45.6× the quietest.
- **What does it cost to enter the cashmere beanie niche?**
- Listings span $9.35–$168.27; the average listing price is $38.68 (sweet spot $15–$100). The average incumbent carries 1,113 reviews — the moat a new listing must climb.
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