---
title: "Carters Girls Underwear — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/carters-girls-underwear"
last_updated: "2026-08-11T03:22:40.001Z"
locale: en
meta:
description: "Niche score 39/100 · $40K/yr market · 131K searches/yr · $21.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $40K/yr market · 131K searches/yr · $21.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carters Girls Underwear — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **carters girls underwear**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 45Conversion 17Competition 56Returns 75Price range 85Avg price 92Brand share 19Review moat 24Quality gap 15
**Avg price**
**Great****$21.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.08–$34.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+16.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,746.64**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$40K**
$40K/yr · 131K searches
According to Flapen's Amazon United States niche tracking, carters girls underwear is a $40K/yr Amazon United States market (131K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carters girls underwear market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$44K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **109 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**135**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**4%**
- Simple Joys by Carter's39% - Carter's35% - BAMBOO COOL9% - Amazon Essentials5% - Burt's Bees Baby4% - BliBliTaTa3% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.
5K3KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/carters-girls-underwear/trend)
## **Top carters girls underwear search terms**
- **carters girls underwear**72K/yr+30.0%1.1% conv. - **carters underwear girls**26K/yr-1.6%1.0% conv. - **carters underwear**9K/yr+6.8%0.7% conv. - **girls carters underwear**7K/yr+15.1%0.9% conv. - **carters toddler underwear**4K/yr+32.0%0.1% conv. - **carters girls underwear size 10-12**6K/yr-11.9%2.2% conv. - **carters panties**4K/yr+12.1%0.5% conv. - **carters girl underwear**3K/yr-10.8%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/carters-girls-underwear/search-terms)
## **Top carters girls underwear products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Simple Joys by Carters Girls 8-Pack Underwear Multicolor/Dots/Floral 4-5**Simple Joys by Carter's**$20.90**4.8★6,596 rev](https://www.amazon.com/dp/B01MT27FRB) [2**Carters Little Girls 7-Pack Underwear Underwear Animals Green 6-6X**Carter's**$28.25**4.8★3,402 rev](https://www.amazon.com/dp/B07GTDC2W9) [3**Simple Joys by Carters Girls 8-Pack Underwear Stripes/Pink/Lemons 6-7**Simple Joys by Carter's**$20.24**4.8★6,596 rev](https://www.amazon.com/dp/B08GL25QT4) [4**Carters Girl`s Stretch Cotton Panties Underwear 10 Pack (Blue/Red Strawberry 8 Years)**Carter's**$31.23**4.5★575 rev](https://www.amazon.com/dp/B0DZ32RTLK) [5**Carters Girls Little 7-pack Underwear (Green/Purple Daisy 10-12 Years)**Carter's**$23.06**4.8★3,402 rev](https://www.amazon.com/dp/B0DB2KMSDH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Girls Cotton Jersey Bikini Underwear Pack of 10 Pastels 12**Amazon Essentials**$14.32**70 rev1mo ago](https://www.amazon.com/dp/B0FVLDT87X) [**Simple Joys by Carters Girls 8-Pack Underwear**Simple Joys by Carter's**$21.35**6,596 rev2mo ago](https://www.amazon.com/dp/B08GL3TLMC) [**Simple Joys by Carters Girls 8-Pack Underwear**Simple Joys by Carter's**$20.95**6,596 rev2mo ago](https://www.amazon.com/dp/B08GL44PSP) [**Simple Joys by Carters Girl 8-pack Underwear Pink Floral 2-3**Simple Joys by Carter's**$18.54**6,596 rev2mo ago](https://www.amazon.com/dp/B0FNYHQX1X) [**BliBliTaTa Girls Underwear Soft Cotton Tagless Panties for Toddlers & Little Kids Comfort Breathable Briefs in Sizes 18-24 Months 2T 3T 4T 5T 6T 7 8 10 12 Years Old 8-Pack Colorful-Flowers-5**BliBliTaTa**$14.77**959 rev10mo ago](https://www.amazon.com/dp/B0FNCPW8ZP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Girls Cotton Jersey Bikini Underwear Pack of 10 Pastels 12**Amazon Essentials**$14.32**4.5★**▲ 84%**](https://www.amazon.com/dp/B0FVLDT87X) [**Simple Joys by Carters Girl 8-pack Underwear Pink Floral 2-3**Simple Joys by Carter's**$18.54**4.8★**▲ 83%**](https://www.amazon.com/dp/B0FNYHQX1X) [**Carters Girls Little 7-pack Underwear (Green/Purple Daisy 10-12 Years)**Carter's**$23.06**4.8★**▲ 79%**](https://www.amazon.com/dp/B0DB2KMSDH) [**BAMBOO COOL Girls Underwear Breathable Moisture-Wicking 6-14Y Panties Lightweight Soft Sensory Friendly Briefs 6 Pack**BAMBOO COOL**$26.47**4.9★**▲ 79%**](https://www.amazon.com/dp/B0FJFJ3PMV) [**BliBliTaTa Girls Underwear Soft Cotton Tagless Panties for Toddlers & Little Kids Comfort Breathable Briefs in Sizes 18-24 Months 2T 3T 4T 5T 6T 7 8 10 12 Years Old 8-Pack Colorful-Flowers-5**BliBliTaTa**$14.77**4.8★**▲ 78%**](https://www.amazon.com/dp/B0FNCPW8ZP)
**~~View all trending →~~**
## **What buyers say about carters girls underwear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“Super comfortable”*
**Soft Feel**17%
*“soft fabric”*
**Size-Overall**16%
*“They're not too tight”*
**Quality-Overall**14%
*“These are great quality girls underwear”*
**Value For Money**4%
*“Great value”*
**Material Quality**4%
*“Good material with some thickness”*
**Design-Overall**4%
*“the designs are cute”*
**Color**3%
*“Beautiful colors”*
**Breathability**3%
*“breathable”*
**Shrinkage Resistance**2%
*“strechy, does the job, doesnt shrink when washed”*
### **What buyers complain about **
**Size-Overall**38%
*“Small crotch”*
**Quality-Overall**13%
*“Not same quality from a year ago”*
**Advertised Vs Actual Product**8%
*“doesn't match the photo”*
**Thin**5%
*“Very thin”*
**Thickness**5%
*“They are very thin and not durable”*
**Shape/Style**2%
*“the style of the cut was changed”*
**Design-Overall**2%
*“The design has changed”*
**Stretchability/Expandability/Elasticity**2%
*“Not a ton of stretch to them”*
**Value For Money**1%
*“Cheap is expensive”*
**Waist Fit**1%
*“Its 4 larger on the waist”*
### **Top return reasons **
**Size-Overall**61%
**Waist Fit**8%
**Material Quality**7%
**Advertised Vs Actual Product**5%
**Shape/Style**2%
**Thigh Fit**2%
**Thin**2%
**Quality-Overall**2%
**Value For Money**1%
**Length**1%
## **Common questions**
- **Is carters girls underwear profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 25 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the carters girls underwear niche?**
- 9 brands and 135 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in carters girls underwear?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.0%.
- **When does demand for carters girls underwear peak?**
- Demand peaks in Jul–Aug; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the carters girls underwear niche?**
- Listings span $12.08–$34.88; the average listing price is $21.88 (sweet spot $15–$100). The average incumbent carries 5,747 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)