---
title: "Carhartt Sun Defender Shirts for Men — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-sun-defender-shirts-for-men"
last_updated: "2026-08-11T01:15:38.738Z"
locale: en
meta:
description: "Niche score 46/100 · $31K/yr market · 116K searches/yr · $30.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $31K/yr market · 116K searches/yr · $30.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carhartt Sun Defender Shirts for Men — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **carhartt sun defender shirts for men**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 96Conversion 11Competition 74Returns 32Price range 88Avg price 95Brand share 14Review moat 42Quality gap 24
**Growth**
**Incredible****+130.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$30.02**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.45–$49.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,295.29**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$31K**
$31K/yr · 116K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, carhartt sun defender shirts for men is a $31K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carhartt sun defender shirts for men market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$30K–$38K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 75%
**Open market**
**4%**
- Carhartt67% - Roadbox11% - TRUEWERK8% - NORTHYARD5% - Mabove3% - Willit2% - Open — no brand owns it (4 brands, 4%)
## **Top carhartt sun defender shirts for men search terms**
- **carhartt sun defender shirts for men**45K/yr+122.3%0.5% conv. - **carhartt sun defender**25K/yr+128.2%0.5% conv. - **carhartt force sun defender shirt**12K/yr+199.3%0.4% conv. - **carhartt force sun defender**14K/yr+165.6%0.6% conv. - **carhartt sun shirt**5K/yr+135.7%0.4% conv. - **shark zen uv shirts for men**5K/yr+39.7%0.1% conv. - **carhartt sun defender hoodie**3K/yr+141.2%0.4% conv. - **force sun defender**3K/yr+143.3%0.6% conv. - **sun defender carhartt**3K/yr+68.4%0.3% conv. - **carhartt force sun defender shirts for men**2K/yr+87.1%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-sun-defender-shirts-for-men/search-terms)
## **Top carhartt sun defender shirts for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Hooded Logo Graphic T-Shirt Steel X-Large**Carhartt**$33.27**4.7★737 rev](https://www.amazon.com/dp/B0CN82FCCM) [2**Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Logo Graphic T-Shirt Steel Large**Carhartt**$33.27**4.7★153 rev](https://www.amazon.com/dp/B0CN82CY78) [3**Carhartt Mens Force Sun Defender Lightweight Short-Sleeve Logo Graphic T-Shirt Black Medium**Carhartt**$24.97**4.7★630 rev](https://www.amazon.com/dp/B0CN83NBDY) [4**Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Logo Graphic T-Shirt Black X-Large**Carhartt**$34.71**4.8★108 rev](https://www.amazon.com/dp/B0D3J796WP) [5**Carhartt Force Relaxed Fit Lightweight Long- Sleeve Shirt Black**Carhartt**$49.61**4.6★465 rev](https://www.amazon.com/dp/B0BNK1THQP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Willit Mens UPF 50+ Sun Shirts Long Sleeve UV SPF Lightweight Quick Dry Shirts Swim Hiking Fishing Travel Running T-Shirts Light Blue L**Willit**$25.40**19 rev3mo ago](https://www.amazon.com/dp/B0GTL6K9BK) [**Carhartt Mens Force Sun Defender Relaxed Print LS T-Shirt Tranquil Blue Terrain Camo X-Large**Carhartt**$36.53**52 rev9mo ago](https://www.amazon.com/dp/B0FVHRXYYC) [**Carhartt Mens Force Sun Defender Relaxed Print LS T-Shirt Tranquil Blue Terrain Camo Medium**Carhartt**$36.77**52 rev9mo ago](https://www.amazon.com/dp/B0FVJ9V216) [**Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Hooded Logo Graphic T-Shirt Green Slate Heather Large**Carhartt**$33.35**737 rev1y ago](https://www.amazon.com/dp/B0F923X2ZJ) [**Carhartt Mens Force Sun Defender Lightweight Long-Sleeve Hooded Logo Graphic T-Shirt Green Slate Heather X-Large**Carhartt**$32.23**737 rev1y ago](https://www.amazon.com/dp/B0F923DW2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Willit Mens UPF 50+ Sun Shirts Long Sleeve UV SPF Lightweight Quick Dry Shirts Swim Hiking Fishing Travel Running T-Shirts Light Blue L**Willit**$25.40**4.8★**▲ 36%**](https://www.amazon.com/dp/B0GTL6K9BK) [**Roadbox Mens UPF 50+ UV Sun Protection Shirts Outdoor Long Sleeve SPF Diving Rash Guard for Fishing Hiking Swimming Black**Roadbox**$13.86**4.6★**▲ 35%**](https://www.amazon.com/dp/B07PLKTWZV) [**Mens UPF 50+ UV Sun Protection Hoodie Long Sleeve Rash Guard Hiking Fishing Swim T Shirt (Grey L)**Mabove**$14.99**4.6★**▲ 34%**](https://www.amazon.com/dp/B083TMKGVD) [**Roadbox UPF 50+ Fishing Shirts for Men Long Sleeve Sun Protection Lightweight Outdoor UV Hiking Shirts**Roadbox**$11.79**4.6★**▲ 33%**](https://www.amazon.com/dp/B083R8DPP5) [**NORTHYARD Mens UPF 50+ Sun Protection Hoodie Long Sleeve Rash Guard Shirts**NORTHYARD**$21.88**4.6★**▲ 33%**](https://www.amazon.com/dp/B0BXCBJ57D)
**~~View all trending →~~**
## **What buyers say about carhartt sun defender shirts for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“Awesome fit”*
**Quality-Overall**14%
*“Good quality shirt”*
**Comfort-Overall**12%
*“Super comfortable”*
**Value For Money**10%
*“Great value”*
**Weight Light**7%
*“This is a nice lightweight sun shirt”*
**Color**6%
*“Love the color”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Material Quality**3%
*“Material felt very soft”*
**Suitability Hot Weather**2%
*“The top is precisely what I wanted for the summer”*
**Weather Proof**1%
*“Its a lightweight material perfect for working outside men”*
### **What buyers complain about **
**Size-Overall**29%
*“Cuffs are huge”*
**Material Quality**9%
*“The only complaint I have is the material is thicker than some of the other ones I have”*
**Quality-Overall**6%
*“Poor quality”*
**Smell**5%
*“Smells like chemicals”*
**Thickness**4%
*“The only complaint I have is the material is thicker than some of the other ones I have”*
**Neck Fit**3%
*“Not for larger neck sizes”*
**Warmth**2%
*“it didn't make me warm wearing it”*
**Wrinkles**1%
*“Theres a long crease created across the chest from my shoulders. and I dont have huge shoulders from lifting or something”*
**Pockets/Compartments**1%
*“No pockets”*
**Color**1%
*“just wish they had more colors”*
### **Top return reasons **
**Size-Overall**55%
**Chest Fit**7%
**Color**7%
**Length**6%
**Material Quality**5%
**Sleeve Fit**4%
**Advertised Vs Actual Product**2%
**Thin**2%
**Waist Fit**2%
**Arm Fit**1%
## **Common questions**
- **Is carhartt sun defender shirts for men profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 42 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +130.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the carhartt sun defender shirts for men niche?**
- 10 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in carhartt sun defender shirts for men?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.5%.
- **What does it cost to enter the carhartt sun defender shirts for men niche?**
- Listings span $11.45–$49.61; the average listing price is $30.02 (sweet spot $15–$100). The average incumbent carries 2,295 reviews — the moat a new listing must climb.
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