---
title: "Carhartt Rain Defender Hoodie — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-rain-defender-hoodie"
last_updated: "2026-08-11T01:15:19.957Z"
locale: en
meta:
description: "Niche score 34/100 · $114K/yr market · 946K searches/yr · $54.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $114K/yr market · 946K searches/yr · $54.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carhartt Rain Defender Hoodie — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **carhartt rain defender hoodie**
**Skip it**
Soft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 0Conversion 3Competition 94Returns 16Price range 60Avg price 92Brand share 21Review moat 25Quality gap 33
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$54.56**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.82–$151.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$114K**
$114K/yr · 946K searches
**Review moat**
**Bad****4,045.66**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-67.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, carhartt rain defender hoodie is a $114K/yr Amazon United States market (946K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carhartt rain defender hoodie market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$273K–$327K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#358**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**93**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**21%**
Top 20: 49%
**Open market**
**7%**
- Carhartt57% - TUAOVA16% - Dickies12% - BAERSkin4% - OTU3% - Amazon Essentials2% - Open — no brand owns it (7 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -67.6% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-rain-defender-hoodie/trend)
## **Top carhartt rain defender hoodie search terms**
- **carhartt rain defender hoodie**212K/yr-67.9%0.4% conv. - **carhartt zip up hoodies for men**109K/yr-58.2%0.7% conv. - **carhartt rain defender**77K/yr-62.5%0.1% conv. - **dickies hoodie**61K/yr-59.2%0.3% conv. - **carhartt rain defender hoodies for men**34K/yr-38.8%0.3% conv. - **black carhartt hoodie**48K/yr-64.2%0.8% conv. - **dickies hoodies for men**48K/yr-64.2%0.3% conv. - **rain defender carhartt**51K/yr-67.3%0.2% conv. - **work sweaters for men**33K/yr-62.4%0.0% conv. - **carhartt heavyweight hoodie**48K/yr-82.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-rain-defender-hoodie/search-terms)
## **Top carhartt rain defender hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$5K6%$7K8%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carhartt Mens Paxton Sweatshirt Black Large**Carhartt**$62.98**4.8★6,151 rev](https://www.amazon.com/dp/B00FXPSE3W) [2**Carhartt Mens Paxton 1/4-Zip Sweatshirt Carbon Heather Medium**Carhartt**$66.23**4.8★3,617 rev](https://www.amazon.com/dp/B01C3B5VZ2) [3**Carhartt Mens Marquette Full-Zip Sweatshirt Black X-Large**Carhartt**$58.55**4.7★25,424 rev](https://www.amazon.com/dp/B002GHC2BA) [4**TUAOVA Mens Fashion Hoodies Sweatshirts Loose Fit Heavyweight Quarter-Zip Sweatshirt Fleece-Lined Pullover(Navy M)**TUAOVA**$31.14**4.2★268 rev](https://www.amazon.com/dp/B0DL9VMT3S) [5**Carhartt Mens Paxton Thermal-Lined Full-Zip Sweatshirt Black Large**Carhartt**$76.27**4.7★2,881 rev](https://www.amazon.com/dp/B08BG792L8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.58**442 rev1y ago](https://www.amazon.com/dp/B0FH63H269) [**Dickies Water Repellent Sleeve Logo Hoodie**Dickies**$20.34**405 rev1y ago](https://www.amazon.com/dp/B0DQWLSWL7) [**TUAOVA Mens Fashion Hoodies Sweatshirts Loose Fit Heavyweight Quarter-Zip Sweatshirt Fleece-Lined Pullover(Navy M)**TUAOVA**$31.14**268 rev1y ago](https://www.amazon.com/dp/B0DL9VMT3S) [**TUAOVA Mens Fashion Hoodies Sweatshirts Loose Fit Heavyweight Quarter-Zip Sweatshirt Fleece-Lined Pullover(Navy S)**TUAOVA**$30.76**268 rev1y ago](https://www.amazon.com/dp/B0DL9TVTG6) [**TUAOVA Mens Loose Fit Heavyweight Full Zip Fleece-Lined Hoodie Sweatshir (Black M)**TUAOVA**$32.03**258 rev1y ago](https://www.amazon.com/dp/B0DL5K99NY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.58**4.5★**▲ 359%**](https://www.amazon.com/dp/B0FH63H269) [**Dickies Water Repellent Sleeve Logo Hoodie**Dickies**$20.34**4.4★**▲ 358%**](https://www.amazon.com/dp/B0DQWLSWL7) [**TUAOVA Mens Fashion Hoodies Sweatshirts Loose Fit Heavyweight Quarter-Zip Sweatshirt Fleece-Lined Pullover(Navy M)**TUAOVA**$31.14**4.2★**▲ 331%**](https://www.amazon.com/dp/B0DL9VMT3S) [**Carhartt Big & Tall Midweight Hooded Zip Front Sweatshirt Heather Grey 3XL (Reg)**Carhartt**$61.17**4.9★**▲ 238%**](https://www.amazon.com/dp/B000JJMNZW) [**Carhartt Mens Rain Defender Relaxed Fit Jacket Relaxed Fit Jacket Black Large**Carhartt**$91.26**4.6★**▲ 188%**](https://www.amazon.com/dp/B0D4JFKSBQ)
**~~View all trending →~~**
## **What buyers say about carhartt rain defender hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**17%
*“roomy fit thats super comfortable”*
**Warmth**17%
*“Soft and warm”*
**Quality-Overall**14%
*“The patches are high quality”*
**Value For Money**7%
*“Great Value”*
**Comfort-Overall**5%
*“Really comfortable”*
**Pockets/Compartments**5%
*“It has plenty of pockets”*
**Weather Proof**4%
*“Also great for variable weather + rainy days”*
**Weight Light**3%
*“Lightweight”*
**Material Quality**3%
*“The material is very comfortable”*
**Advertised Vs Actual Product**2%
*“As Described”*
### **What buyers complain about **
**Size-Overall**23%
*“did not fit”*
**Quality-Overall**7%
*“Poor quality”*
**Material Quality**6%
*“not in a poor quality/crappy fabric kinda way”*
**Value For Money**5%
*“Great sweatshirt, pricing is questionable”*
**Product Condition**4%
*“Came used/open”*
**Thickness**4%
*“I was expecting it to be much thicker than it is”*
**Color**3%
*“After half a dozen washes it's no longer a deep navy blue color”*
**Zipper Quality**3%
*“Zipper broke”*
**Warmth**2%
*“Not very warm”*
**Water Resistance**2%
*“Not waterproof”*
### **Top return reasons **
**Size-Overall**63%
**Material Quality**5%
**Advertised Vs Actual Product**4%
**Sleeve Fit**4%
**Chest Fit**3%
**Length**3%
**Waist Fit**3%
**Color**2%
**Shoulder Fit**2%
**Weight Heavy**2%
## **Common questions**
- **Is carhartt rain defender hoodie profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 100 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -67.6%. Flapen's verdict: Skip it (34/100).
- **How competitive is the carhartt rain defender hoodie niche?**
- 13 brands and 93 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in carhartt rain defender hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 7.6% — above our launch gate.
- **When does demand for carhartt rain defender hoodie peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 21.8× the quietest.
- **What does it cost to enter the carhartt rain defender hoodie niche?**
- Listings span $10.82–$151.56; the average listing price is $54.56 (sweet spot $15–$100). The average incumbent carries 4,046 reviews — the moat a new listing must climb.
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