---
title: "Carhartt Overalls Men — $1.0M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-overalls-men"
last_updated: "2026-08-11T03:25:21.255Z"
locale: en
meta:
description: "Niche score 51/100 · $1.0M/yr market · 3.3M searches/yr · $54.01 avg price. Soft demand (-54.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $1.0M/yr market · 3.3M searches/yr · $54.01 avg price. Soft demand (-54.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Carhartt Overalls Men — $1.0M/yr Amazon US Niche (2026) - Flapen"
---
# **carhartt overalls men**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but soft demand (-54.1% this quarter) keeps it on the watch list.
Market size 78Growth 0Conversion 7Competition 96Returns 17Price range 62Avg price 92Brand share 71Review moat 21Quality gap 63
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Great****$54.01**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.0M**
$1.0M/yr · 3.3M searches
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.53–$147.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****10,452.53**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-54.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, carhartt overalls men is a $1.0M/yr Amazon United States market (3.3M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carhartt overalls men market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$810K–$1.1M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,625**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**63%**
Top 20: 97%
**Top-5 click share**
**17%**
Top 20: 40%
**Open market**
**30%**
- Dickies16% - Carhartt14% - NY Threads13% - HISEA10% - Amazon Basics10% - Liberty8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.1% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-overalls-men/trend)
## **Top carhartt overalls men search terms**
- **coveralls for men**731K/yr-45.6%0.6% conv. - **carhartt overalls men**712K/yr-78.8%0.2% conv. - **overoles para hombres de trabajo**211K/yr-52.7%0.3% conv. - **liberty overalls for men**117K/yr-29.7%0.2% conv. - **carhartt overalls**204K/yr-57.1%0.1% conv. - **mens overalls denim**136K/yr+5.7%0.3% conv. - **dickies overalls men**114K/yr-27.6%0.3% conv. - **mens coveralls**115K/yr-36.6%0.3% conv. - **work overalls men**90K/yr-36.1%0.3% conv. - **denim overalls for men**84K/yr-5.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-overalls-men/search-terms)
## **Top carhartt overalls men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$20K4%$41K6%$61K8%$82K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NY Threads Mens Twill Coverall Relaxed Fit Long Sleeve Utility Work Wear Medium Navy**NY Threads**$32.94**4.5★1,160 rev](https://www.amazon.com/dp/B0BC439VRM) [2**NY Threads Mens Twill Coverall Relaxed Fit Long Sleeve Utility Work Wear X-Large Navy**NY Threads**$33.81**4.5★1,160 rev](https://www.amazon.com/dp/B0BC467L3L) [3**Amazon Basics Mens Relaxed Fit Short Sleeve Workwear Coveralls Navy Large- Long**Amazon Basics**$30.24**4.2★60 rev](https://www.amazon.com/dp/B0FM71NQ5Z) [4**wyefeu Navy Blue Jumpsuit for Men Adult Coveralls Costume (Navy Blue XL)**wyefeu**$21.11**4.1★461 rev](https://www.amazon.com/dp/B0D7MLH92P) [5**HISEA Mens Long Sleeve Coverall Stain & Wrinkle Resistant Mens Work Coverall with Multi Pockets**HISEA**$33.83**4.3★1,014 rev](https://www.amazon.com/dp/B09FT8MTBR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Mens Relaxed Fit Short Sleeve Workwear Coveralls Navy Large- Long**Amazon Basics**$30.24**60 rev7mo ago](https://www.amazon.com/dp/B0FM71NQ5Z) [**Amazon Basics Mens Mens Long Sleeve Workwear Coveralls Navy XX-Large- Regular**Amazon Basics**$35.41**72 rev7mo ago](https://www.amazon.com/dp/B0FM6WDS5S) [**Amazon Basics Mens Mens Long Sleeve Workwear Coveralls Black Large- Regular**Amazon Basics**$35.95**72 rev7mo ago](https://www.amazon.com/dp/B0FM74ZQP6) [**Amazon Basics Mens Relaxed Fit Short Sleeve Workwear Coveralls Charcoal Large- Regular**Amazon Basics**$34.40**60 rev7mo ago](https://www.amazon.com/dp/B0FM6SGCBS) [**WORK IDEA Mens Coveralls Long Sleeve 100% Cotton Twill Workwear Jumpsuit Relaxed Fit Black L**WORK IDEA**$36.32**294 rev1y ago](https://www.amazon.com/dp/B0FCM8HD3Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NY Threads Coveralls for Men Short Sleeve Relaxed Fit Lightweight Mechanic Work Wear Jumpsuit with Pockets X-Large Navy**NY Threads**$22.65**4.2★**▲ 121%**](https://www.amazon.com/dp/B0F93Z3Q8Y) [**Amazon Basics Mens Mens Long Sleeve Workwear Coveralls Navy XX-Large- Regular**Amazon Basics**$35.41**4.3★**▲ 118%**](https://www.amazon.com/dp/B0FM6WDS5S) [**Amazon Basics Mens Relaxed Fit Short Sleeve Workwear Coveralls Navy Large- Long**Amazon Basics**$30.24**4.2★**▲ 103%**](https://www.amazon.com/dp/B0FM71NQ5Z) [**WORK IDEA Mens Bib Overalls Mens Overalls Workwear Lightweight with Adjustable Straps and Pockets Black XL**WORK IDEA**$31.76**4.0★**▲ 93%**](https://www.amazon.com/dp/B0DM5FL3QD) [**Carhartt Mens Denim Bib Overall Darkstone W38 x L30**Carhartt**$76.28**4.6★**▲ 92%**](https://www.amazon.com/dp/B09KT3YDX7)
**~~View all trending →~~**
## **What buyers say about carhartt overalls men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“They are true to size”*
**Quality-Overall**17%
*“Good Quality Coveralls”*
**Comfort-Overall**7%
*“still comfortable, and breathable”*
**Durability**5%
*“are holding up well”*
**Value For Money**5%
*“Definitely worth the price”*
**Advertised Vs Actual Product**3%
*“It is what it advertises”*
**Material Quality**3%
*“Great material”*
**Ease Of Use**2%
*“They are easily to wear”*
**Warmth**2%
*“Durable and warm”*
**Ease Of Cleaning**2%
*“And it's easy to clean”*
### **What buyers complain about **
**Size-Overall**30%
*“running small”*
**Quality-Overall**6%
*“Not the quality i was expecting”*
**Strap/String Quality**5%
*“Clips on straps not up to par”*
**Material Quality**5%
*“Cheap material”*
**Durability**3%
*“it's not durable, or even rugged”*
**Advertised Vs Actual Product**3%
*“does not quite match the size chart”*
**Stitch/Finish/Polish**3%
*“seams in both legs are not even”*
**Thickness**2%
*“Needs to be thicker”*
**Color**2%
*“even darker than black”*
**Pockets/Compartments**2%
*“The button for the front pocket came off right out of the bag”*
### **Top return reasons **
**Size-Overall**42%
**Waist Fit**17%
**Length**14%
**Thigh Fit**3%
**Width**3%
**Chest Fit**3%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Inseam Fit**2%
**Shoulder Fit**1%
## **Common questions**
- **Is carhartt overalls men profitable to sell on Amazon United States?**
- The niche generates $1.0M/yr across 147 tracked products. 1 of 16 products launched in the last 360 days are still selling. 90-day search growth is -54.1%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the carhartt overalls men niche?**
- 29 brands and 69 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in carhartt overalls men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 7.3% — above our launch gate.
- **When does demand for carhartt overalls men peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- **What does it cost to enter the carhartt overalls men niche?**
- Listings span $9.53–$147.42; the average listing price is $54.01 (sweet spot $15–$100). The average incumbent carries 10,453 reviews — the moat a new listing must climb.
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