---
title: "Carhartt Jacket Mens — $963K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-jacket-mens"
last_updated: "2026-08-11T13:34:13.785Z"
locale: en
meta:
description: "Niche score 45/100 · $963K/yr market · 12.5M searches/yr · $64.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $963K/yr market · 12.5M searches/yr · $64.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carhartt Jacket Mens — $963K/yr Amazon US Niche (2026) - Flapen"
---
# **carhartt jacket mens**
**Skip it**
Soft demand (-70.5% this quarter) — this niche doesn't clear our bar today.
Market size 77Growth 0Conversion 1Competition 95Returns 14Price range 30Avg price 88Brand share 69Review moat 23Quality gap 32
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Great****$64.16**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$963K**
$963K/yr · 12.5M searches
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$10.99–$296.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****7,824.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-70.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, carhartt jacket mens is a $963K/yr Amazon United States market (12.5M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carhartt jacket mens market data**
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$1.9M–$2.6M**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **138 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**197**
**Top-5 brand share**
**63%**
Top 20: 89%
**Top-5 click share**
**18%**
Top 20: 41%
**Open market**
**33%**
- Carhartt34% - TACVASEN11% - Columbia7% - Hanes5% - XiaoYouYu5% - Dickies3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -70.5% search growth over the last 90 days.
1.0M600KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 15.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-jacket-mens/trend)
## **Top carhartt jacket mens search terms**
- **jackets for men**2.8M/yr-54.6%0.1% conv. - **mens jacket**2.1M/yr-65.0%0.1% conv. - **carhartt jacket**2.5M/yr-77.3%0.1% conv. - **carhartt jacket mens**2.2M/yr-87.6%0.1% conv. - **mens jackets**781K/yr-59.4%0.1% conv. - **work jacket**156K/yr-57.0%0.1% conv. - **carhartt detroit jacket**153K/yr-60.9%0.1% conv. - **work jackets for men**264K/yr-75.5%0.1% conv. - **mens carhartt jacket**348K/yr-87.8%0.1% conv. - **mens work jacket**159K/yr-77.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-jacket-mens/search-terms)
## **Top carhartt jacket mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$19K4%$39K6%$58K8%$77K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TACVASEN Bomber Jacket Men Black Jacket Casual Mens Jackets Casual Stylish Lightweight Mens Windbreaker Jackets Lightweight Track Jacket**TACVASEN**$32.16**4.5★10,412 rev](https://www.amazon.com/dp/B07VGQTMYD) [2**XiaoYouYu Mens Bomber Jacket Fashion Stylish Lightweight Windbreaker Spring Fall Casual Jackets for Men Coffee Large**XiaoYouYu**$30.27**4.5★1,356 rev](https://www.amazon.com/dp/B0CCSGJMSJ) [3**Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium**Carhartt**$117.52**4.6★7,324 rev](https://www.amazon.com/dp/B07S194BB2) [4**Carhartt Mens Washed Duck Active Jac Black Large**Carhartt**$127.40**4.8★7,815 rev](https://www.amazon.com/dp/B07RY7KP54) [5**Columbia Mens Steens Mountain 2.0 Full Zip Fleece Jacket Black Medium**Columbia**$34.69**4.7★53,425 rev](https://www.amazon.com/dp/B0076R6L58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.61**434 rev1y ago](https://www.amazon.com/dp/B0FH63H269) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.12**1,188 rev1y ago](https://www.amazon.com/dp/B0F1F5FWMG) [**Levis Mens Cotton Field Jacket With Corduroy Collar Tan Lightweight Large**Levi's**$69.17**255 rev1y ago](https://www.amazon.com/dp/B0DQLNMNZN) [**Carhartt Mens Iconic J140 Firm Duck Active Jac Black X-Large**Carhartt**$118.69**1,202 rev1y ago](https://www.amazon.com/dp/B0CP65TFNJ) [**Columbia Mens Watertight II Waterproof Rain Jacket Black Medium**Columbia**$57.15**2,665 rev2y ago](https://www.amazon.com/dp/B0CLQVJXV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hanes Mens Full-Zip Eco-Smart Hoodie Charcoal Heather Large**Hanes**$12.12**4.6★**▲ 362%**](https://www.amazon.com/dp/B07YP5KGKG) [**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.61**4.5★**▲ 354%**](https://www.amazon.com/dp/B0FH63H269) [**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L**UIQUR**$18.12**4.4★**▲ 339%**](https://www.amazon.com/dp/B0F1F5FWMG) [**Levis Mens Cotton Field Jacket With Corduroy Collar Tan Lightweight Large**Levi's**$69.17**4.6★**▲ 327%**](https://www.amazon.com/dp/B0DQLNMNZN) [**Hanes Mens Full-Zip Eco-Smart Hoodie Navy X-Large**Hanes**$12.28**4.5★**▲ 307%**](https://www.amazon.com/dp/B00JUM4NY8)
**~~View all trending →~~**
## **What buyers say about carhartt jacket mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fits as expected”*
**Quality-Overall**16%
*“Good quality construction”*
**Warmth**11%
*“keeps me warm”*
**Value For Money**7%
*“Definitely worth the price”*
**Comfort-Overall**5%
*“Feels comfortable”*
**Weight Light**4%
*“The jacket is lightweight”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Pockets/Compartments**3%
*“good amount of pockets”*
**Material Quality**3%
*“Excellent material and is so comfortable”*
**Weather Proof**3%
*“perfect for cold weather”*
### **What buyers complain about **
**Size-Overall**20%
*“To long”*
**Quality-Overall**6%
*“Looks low quality”*
**Material Quality**5%
*“low quality material”*
**Zipper Quality**4%
*“the zipper gets stuck very often”*
**Thickness**3%
*“too thin of a polyester”*
**Water Resistance**3%
*“NOT WATERPROOF”*
**Durability**3%
*“Didnt last”*
**Thin**2%
*“Very thin”*
**Stitch/Finish/Polish**2%
*“the seams are already falling apart in multiple places on both of the ones I have of this”*
**Value For Money**2%
*“Cheap waste of money”*
### **Top return reasons **
**Size-Overall**54%
**Sleeve Fit**7%
**Material Quality**4%
**Chest Fit**4%
**Length**3%
**Waist Fit**3%
**Shoulder Fit**3%
**Color**3%
**Advertised Vs Actual Product**2%
**Thin**2%
## **Common questions**
- **Is carhartt jacket mens profitable to sell on Amazon United States?**
- The niche generates $963K/yr across 152 tracked products. 3 of 22 products launched in the last 360 days are still selling. 90-day search growth is -70.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the carhartt jacket mens niche?**
- 44 brands and 197 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in carhartt jacket mens?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 8.1% — above our launch gate.
- **When does demand for carhartt jacket mens peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 15.9× the quietest.
- **What does it cost to enter the carhartt jacket mens niche?**
- Listings span $10.99–$296.01; the average listing price is $64.16 (sweet spot $15–$100). The average incumbent carries 7,825 reviews — the moat a new listing must climb.
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