---
title: "Carhartt Flannel Jacket Men — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-flannel-jacket-men"
last_updated: "2026-08-11T05:38:40.789Z"
locale: en
meta:
description: "Niche score 32/100 · $57K/yr market · 136K searches/yr · $44.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · $57K/yr market · 136K searches/yr · $44.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carhartt Flannel Jacket Men — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **carhartt flannel jacket men**
**Skip it**
Soft demand (-69.8% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 0Conversion 12Competition 90Returns 4Price range 51Avg price 95Brand share 46Review moat 16Quality gap 25
**Avg price**
**Incredible****$44.27**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Good****$17.44–$179.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****20,634.92**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$57K**
$57K/yr · 136K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-69.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, carhartt flannel jacket men is a $57K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 32/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carhartt flannel jacket men market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$11K–$22K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#1,240**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **28.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**18 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**25%**
Top 20: 47%
**Open market**
**18%**
- Legendary Whitetails29% - Carhartt27% - Dubinik9% - Puwasa7% - Pendleton5% - WINDFIT5%
## **Demand**
Weekly Amazon search volume, last 29 weeks — -69.8% search growth over the last 90 days.
13K8KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-flannel-jacket-men/trend)
## **Top carhartt flannel jacket men search terms**
- **carhartt plaid shirts for men**11K/yr-6.7%0.2% conv. - **carhartt flannel for men**43K/yr-87.4%0.0% conv. - **carhartt flannel jacket men**12K/yr-64.9%0.2% conv. - **carhartt flannel shirt**8K/yr-55.8%0.3% conv. - **carhart flannel**7K/yr-53.0%0.0% conv. - **carhartt flannel shirts**9K/yr-74.1%0.0% conv. - **carhartt mens flannel**10K/yr-67.5%0.3% conv. - **carhartt flannels**5K/yr-66.4%0.0% conv. - **carhartt heavyweight flannel**8K/yr-86.7%0.0% conv. - **carhartt shirts for men flannel**4K/yr-72.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-flannel-jacket-men/search-terms)
## **Top carhartt flannel jacket men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$5K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid Large**Legendary Whitetails**$31.54**4.6★100,538 rev](https://www.amazon.com/dp/B01K0ETB6E) [2**Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Spice Red X-Large**Carhartt**$44.36**4.8★923 rev](https://www.amazon.com/dp/B0DM2BSF36) [3**Carhartt Mens Rugged Flex Relaxed Fit Flannel Fleece Lined Hooded Shirt Jac Gravel Large**Carhartt**$78.22**4.8★208 rev](https://www.amazon.com/dp/B0DM2GDHZD) [4**Carhartt Mens Loose Fit Heavyweight Flannel Long-Sleeve Plaid Shirt Gravel Large**Carhartt**$49.10**4.8★923 rev](https://www.amazon.com/dp/B0DM2H967L) [5**Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium**Field & Stream**$34.08**4.4★60 rev](https://www.amazon.com/dp/B0DVH4SR58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt X-Large Carhartt Gray**Carhartt**$38.66**3 rev1mo ago](https://www.amazon.com/dp/B0H322B49D) [**Field & Stream Mens Covey Back Long Sleeve Casual Shirt Seaside Plaid Medium**Field & Stream**$34.08**60 rev7mo ago](https://www.amazon.com/dp/B0DVH4SR58) [**CQR Mens 100% All Cotton Button Down Flannel Shirts Long Sleeve Brushed Warm Soft Casual Outdoor Plaid Shirt Suede Hunter Green Large Tall**CQR**$37.90**24,582 rev1y ago](https://www.amazon.com/dp/B0F1SDHC1J) [**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.46**550 rev1y ago](https://www.amazon.com/dp/B0DZ81NFTT) [**JOGAL Mens Plaid Button Down Shirts Mens Short Sleeve Western Shirts Two Pocket Regular Fit Mens Button Up Casual Shirts Red Large**JOGAL**$18.62**466 rev1y ago](https://www.amazon.com/dp/B0DRNPXCS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Carhartt Mens 107273 Fort Loose Short Sleeve Plaid Shirt X-Large Carhartt Gray**Carhartt**$38.66**5.0★**▲ 519%**](https://www.amazon.com/dp/B0H322B49D) [**CQR Mens 100% All Cotton Button Down Flannel Shirts Long Sleeve Brushed Warm Soft Casual Outdoor Plaid Shirt Suede Hunter Green Large Tall**CQR**$37.90**4.6★**▲ 510%**](https://www.amazon.com/dp/B0F1SDHC1J) [**Legendary Whitetails Mens Poplin Short Sleeve Button Up 100% Cotton Shirt Azure Lake Plaid Medium**Legendary Whitetails**$24.99**4.3★**▲ 481%**](https://www.amazon.com/dp/B0BLHZW1PB) [**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.46**4.8★**▲ 481%**](https://www.amazon.com/dp/B0DZ81NFTT) [**JOGAL Mens Plaid Button Down Shirts Mens Short Sleeve Western Shirts Two Pocket Regular Fit Mens Button Up Casual Shirts Red Large**JOGAL**$18.62**4.4★**▲ 472%**](https://www.amazon.com/dp/B0DRNPXCS2)
**~~View all trending →~~**
## **What buyers say about carhartt flannel jacket men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Was well made”*
**Size-Overall**19%
*“True fit”*
**Warmth**10%
*“It keeps him warm”*
**Comfort-Overall**7%
*“Comfortable”*
**Color**5%
*“color was attractive”*
**Material Quality**4%
*“the material is very soft”*
**Weight Light**3%
*“Good fabric weight and appearance, plus its good to now have flannels that arent too tight and short”*
**Value For Money**3%
*“The shirt itself was a good deal”*
**Soft Feel**3%
*“They are soft”*
**Advertised Vs Actual Product**2%
*“As shown Excellent”*
### **What buyers complain about **
**Size-Overall**26%
*“Shirt is huge”*
**Shrinkage Resistance**8%
*“Will shrink”*
**Quality-Overall**6%
*“Quality control problem”*
**Material Quality**5%
*“Cheap fabric”*
**Color**3%
*“Blue was a little darker than shown in picture so there isn't as much contrast”*
**Length**3%
*“the length was not ok”*
**Stitch/Finish/Polish**3%
*“part of the stitching on the breast pocket is missing”*
**Value For Money**3%
*“Carhartt is so expensive now”*
**Thickness**2%
*“the same type of shirt has much thinner fabric”*
**Arm Fit**2%
*“If you have long arms the sleaves may be too short”*
### **Top return reasons **
**Size-Overall**49%
**Sleeve Fit**9%
**Length**9%
**Chest Fit**8%
**Color**5%
**Material Quality**3%
**Waist Fit**3%
**Shoulder Fit**3%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
## **Common questions**
- **Is carhartt flannel jacket men profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 93 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is -69.8%. Flapen's verdict: Skip it (32/100).
- **How competitive is the carhartt flannel jacket men niche?**
- 18 brands and 71 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in carhartt flannel jacket men?**
- Top complaints mined from reviews: Size-Overall, Shrinkage Resistance, Quality-Overall. The return rate is 10.9% — above our launch gate.
- **What does it cost to enter the carhartt flannel jacket men niche?**
- Listings span $17.44–$179.68; the average listing price is $44.27 (sweet spot $15–$100). The average incumbent carries 20,635 reviews — the moat a new listing must climb.
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