---
title: "Carhartt Detroit Jacket — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-detroit-jacket"
last_updated: "2026-08-11T03:24:39.355Z"
locale: en
meta:
description: "Niche score 29/100 · $66K/yr market · 1.2M searches/yr · $93.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $66K/yr market · 1.2M searches/yr · $93.64 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carhartt Detroit Jacket — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **carhartt detroit jacket**
**Skip it**
Soft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 1Competition 96Returns 0Price range 26Avg price 77Brand share 27Review moat 31Quality gap 28
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Great****$93.64**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,384.56**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$31.40–$296.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$66K**
$66K/yr · 1.2M searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-80.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****12.9%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, carhartt detroit jacket is a $66K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carhartt detroit jacket market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$234K–$281K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **86%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**16%**
Top 20: 44%
**Open market**
**9%**
- Carhartt68% - Dickies7% - TUAOVA6% - Levi's4% - Legendary Whitetails3% - Cotrasen2% - Open — no brand owns it (14 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -80.3% search growth over the last 90 days.
45K35KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-detroit-jacket/trend)
## **Top carhartt detroit jacket search terms**
- **carhartt detroit jacket**153K/yr-60.9%0.1% conv. - **carhartt coat**162K/yr-80.6%0.0% conv. - **carhartt coats for men**168K/yr-84.6%0.2% conv. - **carhartt detroit jacket mens**49K/yr-67.2%0.0% conv. - **carhartt detroit**26K/yr-52.3%0.2% conv. - **carhartt duck jacket**39K/yr-70.2%0.2% conv. - **black carhartt jacket**61K/yr-82.6%0.2% conv. - **duck jacket**20K/yr-63.8%0.0% conv. - **carhartt work jacket**31K/yr-74.9%0.0% conv. - **carhartt active jacket**34K/yr-71.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/carhartt-detroit-jacket/search-terms)
## **Top carhartt detroit jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6592%$1K3%$2K4%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown X-Large Tall**Carhartt**$116.70**4.6★7,324 rev](https://www.amazon.com/dp/B07S2CX7PV) [2**Carhartt Mens Iconic J01 Duck Detroit Jacket Black Medium**Carhartt**$107.88**4.6★7,324 rev](https://www.amazon.com/dp/B07S18XZT5) [3**Carhartt Mens Full Swing Loose Fit Washed Duck Fleece-Lined Active Jacket-Carhartt Brown-2X-Large**Carhartt**$143.45**4.8★2,934 rev](https://www.amazon.com/dp/B07GF81J5Q) [4**Carhartt Mens Rugged Flex Relaxed Fit Duck Detroit Jacket Carhartt Brown XX-Large**Carhartt**$127.23**4.5★443 rev](https://www.amazon.com/dp/B0CN87DKCR) [5**Carhartt Mens Iconic J01 Duck Detroit Jacket Carhartt Brown Medium**Carhartt**$117.52**4.6★7,324 rev](https://www.amazon.com/dp/B07S194BB2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Levis Mens Cotton Depot Jacket with Corduroy Collar Worker Brown Medium**Levi's**$66.08**69 rev1y ago](https://www.amazon.com/dp/B0FHBN3XNB) [**Levis Mens Cotton Field Jacket With Corduroy Collar Tan Lightweight Large**Levi's**$69.17**255 rev1y ago](https://www.amazon.com/dp/B0DQLNMNZN) [**Carhartt Mens Iconic J140 Firm Duck Active Jac Black X-Large**Carhartt**$118.69**1,202 rev1y ago](https://www.amazon.com/dp/B0CP65TFNJ) [**Dickies Unlined Eisenhower Jacket DARK NAVY L RG**Dickies**$56.50**3,541 rev2y ago](https://www.amazon.com/dp/B0D526GNWG) [**Dickies Unlined Eisenhower Jacket BLACK XL RG**Dickies**$52.30**3,541 rev2y ago](https://www.amazon.com/dp/B0D3FFB8L7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Flannel Lined Waxed Cotton Shirt Jacket Tobacco X-Large**Legendary Whitetails**$84.16**4.4★**▲ 610%**](https://www.amazon.com/dp/B00EUHD56A) [**Carhartt Mens Rugged Flex Relaxed Fit Duck Detroit Jacket Black XX-Large/Tall**Carhartt**$111.49**4.5★**▲ 608%**](https://www.amazon.com/dp/B0CN83K6PR) [**Dickies Unlined Eisenhower Jacket DARK NAVY L RG**Dickies**$56.50**4.5★**▲ 607%**](https://www.amazon.com/dp/B0D526GNWG) [**Levis Mens Cotton Field Jacket With Corduroy Collar Tan Lightweight Large**Levi's**$69.17**4.6★**▲ 585%**](https://www.amazon.com/dp/B0DQLNMNZN) [**Carhartt Scrubs for Men Rugged Flex Bonded Fleece Jacket with 3 Pockets**Carhartt**$52.31**4.6★**▲ 432%**](https://www.amazon.com/dp/B0B624WF58)
**~~View all trending →~~**
## **What buyers say about carhartt detroit jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**22%
*“keeps me warm”*
**Quality-Overall**16%
*“Quality: This coat is well made”*
**Size-Overall**15%
*“that fits this snug”*
**Value For Money**5%
*“Good price”*
**Comfort-Overall**4%
*“Very comfortable”*
**Durability**3%
*“Durable and comfortable”*
**Weight Light**3%
*“Comfy light jacket”*
**Advertised Vs Actual Product**3%
*“Better than I expected”*
**Weather Proof**3%
*“excellent for extreme cold weather environments”*
**Material Quality**3%
*“Excellent material and is so comfortable”*
### **What buyers complain about **
**Size-Overall**16%
*“did not fit”*
**Zipper Quality**8%
*“Broken zipper”*
**Pockets/Compartments**5%
*“pockets are not where they should be”*
**Quality-Overall**4%
*“Cheap trash”*
**Sleeve Fit**4%
*“Sleeves way too long”*
**Weight Heavy**3%
*“A little heavy”*
**Stitch/Finish/Polish**3%
*“Stitching was already coming apart when I received”*
**Value For Money**3%
*“Cheap waste of money”*
**Material Quality**3%
*“Extremely polyester”*
**Durability**2%
*“not durable at all”*
### **Top return reasons **
**Size-Overall**54%
**Sleeve Fit**9%
**Chest Fit**4%
**Length**4%
**Waist Fit**3%
**Shoulder Fit**3%
**Advertised Vs Actual Product**3%
**Arm Fit**2%
**Material Quality**2%
**Color**2%
## **Common questions**
- **Is carhartt detroit jacket profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 154 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -80.3%. Flapen's verdict: Skip it (29/100).
- **How competitive is the carhartt detroit jacket niche?**
- 20 brands and 143 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in carhartt detroit jacket?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Pockets/Compartments. The return rate is 12.9% — above our launch gate.
- **When does demand for carhartt detroit jacket peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 10.7× the quietest.
- **What does it cost to enter the carhartt detroit jacket niche?**
- Listings span $31.40–$296.01; the average listing price is $93.64 (sweet spot $15–$100). The average incumbent carries 3,385 reviews — the moat a new listing must climb.
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