---
title: "Carebear Costumes — $6K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/carebear-costumes"
last_updated: "2026-08-11T04:29:33.583Z"
locale: en
meta:
description: "Niche score 43/100 · $6K/yr market · 168K searches/yr · $35.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $6K/yr market · 168K searches/yr · $35.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Carebear Costumes — $6K/yr Amazon US Niche (2026) - Flapen"
---
# **carebear costumes**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 2Growth 52Conversion 1Competition 88Returns 6Price range 86Avg price 95Brand share 37Review moat 49Quality gap 58
**Avg price**
**Incredible****$35.99**
avg listing price — sweet spot $15–$100
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Price range**
**Great****$9.40–$59.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****1,648.15**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****10.5%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$6K**
$6K/yr · 168K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, carebear costumes is a $6K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **carebear costumes market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$27K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#36,307**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **70%**
- **Out of stock**
- **12.3%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 65%
**Open market**
**15%**
- Fun Costumes29% - Mad Engine27% - COSUSKET18% - Care Bears7% - Forever Lazy3% - Touchat3% - Open — no brand owns it (14 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.
125K75KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 75.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/carebear-costumes/trend)
## **Top carebear costumes search terms**
- **care bear onesie adult**37K/yr+84.0%0.2% conv. - **carebear onesie adult**19K/yr+61.1%0.1% conv. - **care bear onesie**61K/yr-27.5%0.1% conv. - **care bear onesie adult women**7K/yr+30.9%0.1% conv. - **adult care bear onesie**5K/yr+88.6%0.1% conv. - **care bears onesie**8K/yr-21.6%0.0% conv. - **carebear onesie**8K/yr-8.1%0.0% conv. - **care bear onesies**6K/yr-2.4%0.0% conv. - **care bear onsie**5K/yr-15.6%0.3% conv. - **carebear onesies**5K/yr+3.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/carebear-costumes/search-terms)
## **Top carebear costumes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1214%$2416%$3628%$4831101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fun Costumes Adult Care Bears Classic Grumpy Bear Costume Onesie Suit for Men and Women - Blue - Medium**Fun Costumes**$49.75**4.4★418 rev](https://www.amazon.com/dp/B076DQG5SC) [2**Mad Engine Care Bears Hooded Union Suit Footless Sleeper Costume Pajama For Men or Women (Cheer Bear Large/X-Large)**Mad Engine**$35.38**4.2★50 rev](https://www.amazon.com/dp/B0DJG4Q777) [3**Care Bears womens Care Bears 5 Pack No Show Casual Sock Assorted Bright 11-Sep US**Care Bears**$9.40**4.8★570 rev](https://www.amazon.com/dp/B09JZWGQ7J) [4**Mad Engine Care Bears Hooded Union Suit Footless One Piece Costume Pajama For Men or Women (Grumpy Bear Large/X-Large)**Mad Engine**$38.83**4.2★50 rev](https://www.amazon.com/dp/B0DJG386TK) [5**COSUSKET Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Animal One Piece Halloween Costume Sleepwear Homewear**COSUSKET**$29.91**4.7★4,269 rev](https://www.amazon.com/dp/B0BRMS69MZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adult Care Bears Funshine Bear Costume Jumpsuit for Men & Women with Hood Ears & Embroidered Heart - Halloween Cosplay X-Large**Fun Costumes**$53.11**7 rev10mo ago](https://www.amazon.com/dp/B0FR8Y1QZZ) [**ROC PARTY Pastel Beary Cute Onesie for Unisex Adults - Hooded Rainbow Bear Pajamas Costume Jumpsuit with 3D Ears & Rainbow Belly for Halloween & Cosplay (Beary Cute Small)**ROC PARTY**$21.54**93 rev1y ago](https://www.amazon.com/dp/B0FHWLRYG4) [**Mad Engine Care Bears Adult Kigurumi Union Suit Funshine Bear Costume Pajama Outfit (XX-Small/X-Small) Yellow**Mad Engine**$34.16**21 rev1y ago](https://www.amazon.com/dp/B0FDNK6ZK1) [**Mad Engine Care Bears Adult Kigurumi Union Suit Funshine Bear Costume Pajama Outfit (2X-Large/3X-Large) Yellow**Mad Engine**$34.94**21 rev1y ago](https://www.amazon.com/dp/B0FFHSMZBS) [**Mad Engine Care Bears Hooded Union Suit Footless Sleeper Costume Pajama For Men or Women (Cheer Bear Large/X-Large)**Mad Engine**$35.38**50 rev1y ago](https://www.amazon.com/dp/B0DJG4Q777)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COSUSKET Snug Fit Unisex Adult Onesie Pajamas Flannel Cosplay Animal One Piece Halloween Costume Sleepwear Homewear Light Blue**COSUSKET**$25.33**4.7★**▲ 186%**](https://www.amazon.com/dp/B097ZKZL1D) [**Touchat Shark Blanket Hoodie Onesie Wearable Blankets Hoodie Adult Warm Flannel Throw Blanket Tail Sleeping Bag Cartoon Costume Shark Onesie Funny Gifts for Adults (Pink M)**Touchat**$20.15**4.5★**▲ 181%**](https://www.amazon.com/dp/B0CYBGHX2R) [**Forever Lazy Footed Adult Onesie - Mary Jane - XS**Forever Lazy**$39.50**4.5★**▲ 175%**](https://www.amazon.com/dp/B094DWX8GS) [**Funziez! Sherpa Bear Adult Onesie - Animal Halloween Costume - Plush Teddy One Piece Cosplay Suit for Adults Women and Men(Brown Large)**Funziez!**$34.20**4.6★**▲ 172%**](https://www.amazon.com/dp/B08J8CNFW7) [**COSUSKET Snug Fit Unisex Adult Onesie Pajamas Sherpa Bear Animal One Piece Halloween Costume Sleepwear Homewear**COSUSKET**$30.93**4.7★**▲ 152%**](https://www.amazon.com/dp/B0BRMSN1FG)
**~~View all trending →~~**
## **What buyers say about carebear costumes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**23%
*“Warm Comfy”*
**Comfort-Overall**16%
*“Comfy and warm”*
**Size-Overall**14%
*“Fits nice”*
**Soft Feel**9%
*“This shark blanket is unbelievably soft”*
**Quality-Overall**7%
*“Good quality”*
**Material Quality**3%
*“Material is great”*
**Value For Money**3%
*“Great value for your money”*
**Advertised Vs Actual Product**3%
*“You get exactly what is advertised”*
**Zipper Quality**2%
*“The zipper zips up nicely”*
**Ease Of Use**2%
*“It is very simple”*
### **What buyers complain about **
**Size-Overall**28%
*“These are small”*
**Durability**6%
*“after 2 days of use it ripped”*
**Thickness**6%
*“its thick furry”*
**Stretchability/Expandability/Elasticity**4%
*“Mouth is not stretchy”*
**Material Quality**4%
*“Material”*
**Quality-Overall**3%
*“Cheap as can be”*
**Comfort-Overall**2%
*“Has no comfort or warmth value”*
**Wrinkles**2%
*“It did come a little wrinkled”*
**Advertised Vs Actual Product**1%
*“I wish they depicted these features”*
**Value For Money**1%
*“Cheap as cheap could be”*
### **Top return reasons **
**Size-Overall**63%
**Length**12%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Product Condition**2%
**Thigh Fit**2%
**Thin**1%
**Arm Fit**1%
**Warmth**1%
## **Common questions**
- **Is carebear costumes profitable to sell on Amazon United States?**
- The niche generates $6K/yr across 66 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the carebear costumes niche?**
- 20 brands and 29 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in carebear costumes?**
- Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 10.5% — above our launch gate.
- **When does demand for carebear costumes peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 75.4× the quietest.
- **What does it cost to enter the carebear costumes niche?**
- Listings span $9.40–$59.45; the average listing price is $35.99 (sweet spot $15–$100). The average incumbent carries 1,648 reviews — the moat a new listing must climb.
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