---
title: "Captain America Shield — $886K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/captain-america-shield"
last_updated: "2026-08-11T01:20:25.530Z"
locale: en
meta:
description: "Niche score 47/100 · $886K/yr market · 672K searches/yr · $53.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $886K/yr market · 672K searches/yr · $53.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Captain America Shield — $886K/yr Amazon US Niche (2026) - Flapen"
---
# **captain america shield**
**Skip it**
Soft demand (-2.4% this quarter) — this niche doesn't clear our bar today.
Market size 76Growth 24Conversion 31Competition 37Returns 31Price range 34Avg price 92Brand share 40Review moat 74Quality gap 60
**Avg price**
**Great****$53.11**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$886K**
$886K/yr · 672K searches
**Review moat**
**Good****531.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$10.47–$259.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, captain america shield is a $886K/yr Amazon United States market (672K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **captain america shield market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$797K–$1.1M**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#805**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **63%**
- **Out of stock**
- **16.9%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**16%**
- AMARONE38% - YMMAALE17% - AZQAAN HANDICRAFT10% - Hasbro9% - Monogram7% - Marvel3% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.
35K25KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/captain-america-shield/trend)
## **Top captain america shield search terms**
- **captain america shield**519K/yr-2.1%1.8% conv. - **metal captain america shield**19K/yr+41.4%0.5% conv. - **escudo del capitan america**20K/yr-13.8%0.7% conv. - **captain america shield kids**27K/yr-13.9%4.1% conv. - **captain america shield metal**22K/yr-7.2%0.4% conv. - **captain america shield metal full size**8K/yr-20.6%1.1% conv. - **caption america shield**8K/yr+15.4%1.1% conv. - **captain america shield toy**7K/yr+22.1%2.4% conv. - **marvel legends captain america shield**6K/yr-17.1%0.4% conv. - **captain america sheild**8K/yr-7.3%1.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/captain-america-shield/search-terms)
## **Top captain america shield products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$89K20%$177K30%$266K40%$354K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Metal Captain Shield Cosplay Halloween Party 1:1 Full-Size Replica red**AMARONE**$55.27**4.6★185 rev](https://www.amazon.com/dp/B0CWX4XYKV) [2**YMMAALE 12 Inch Captain Round Shield Superhero Shield Prop Role Play Toy Halloween Cosplay Shields for Birthday Gift Party Decoration**YMMAALE**$15.22**4.2★174 rev](https://www.amazon.com/dp/B0FDKG8B56) [3**Captain Shield Medieval Warrior Mild Steel Shield Round Cosplay Metal Amrica Shield Wall Decor Shield Gift**AZQAAN HANDICRAFT**$82.74**4.2★75 rev](https://www.amazon.com/dp/B0BN6RHV5D) [4**12.6 inch Captain Shield Childrens Costume Props Halloween Cosplay Childrens Party Birthday Gift**AMARONE**$18.61**3.9★577 rev](https://www.amazon.com/dp/B0B5SZWLM9) [5**Marvel Legends Series Captain America Shield Captain America: Brave New World Collectible Adult Premium Roleplay Item**Hasbro**$114.30**4.7★186 rev](https://www.amazon.com/dp/B0CHX1WN8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Captain America Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Toddler and Big Kids**Marvel**$19.90**12 rev5mo ago](https://www.amazon.com/dp/B0GHPHR5XN) [**YMMAALE 18.7 Inch Metal Round Superhero Shield Cosplay Costume Shield Prop Metal Role Play Armor Shields for Halloween Party Costume Superhero Theme Party Decoration**YMMAALE**$51.45**174 rev10mo ago](https://www.amazon.com/dp/B0FP1TT63Q) [**11.8 inch Captain Shield Costume Hero Adult Cosplay Shields for Halloween Party Decor Red**Krgiqn**$12.92**39 rev10mo ago](https://www.amazon.com/dp/B0FN6YS9DH) [**Spirit Halloween Marvel Kids Captain America Shield Officially Licensed Steve Rogers Cosplay Costume Accessory Unisex Adult One Size Fits Most Standard Multicolor**Spirit Halloween**$20.56**9 rev1y ago](https://www.amazon.com/dp/B0FHJ8NDRD) [**YMMAALE 12 Inch Captain Round Shield Superhero Shield Prop Role Play Toy Halloween Cosplay Shields for Birthday Gift Party Decoration**YMMAALE**$15.22**174 rev1y ago](https://www.amazon.com/dp/B0FDKG8B56)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Captain America Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Toddler and Big Kids**Marvel**$19.90**4.9★**▲ 315%**](https://www.amazon.com/dp/B0GHPHR5XN) [**Marvel Captain America Shield High Tops - 3 Blue**Ground Up**$11.89**4.6★**▲ 308%**](https://www.amazon.com/dp/B0DYF44L8R) [**Hayabusa Marvel Hero Elite Boxing Gloves for Men and Women - Captain America 12 oz**Hayabusa**$259.34**4.7★**▲ 300%**](https://www.amazon.com/dp/B07R6T6GXH) [**The Avengers Captain America Shield Key Ring**Monogram**$10.55**4.6★**▲ 275%**](https://www.amazon.com/dp/B0050B4032) [**ALIXPRTCMP Captain Shield Unique Design Steel Shield Metal Cosplay and Roleplay Medieval Amrica Shield Christmas & Thanksgiving Gifts As Shown Picture AEC18**ALIXPRTCMP**$95.34**4.1★**▲ 96%**](https://www.amazon.com/dp/B0D9KD6GL3)
**~~View all trending →~~**
## **What buyers say about captain america shield**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Great quality build”*
**Size-Overall**9%
*“Perfect size”*
**Value For Money**9%
*“Affordable”*
**Fun/Entertainment Experience**9%
*“fun”*
**Material Quality**8%
*“its really good material I recommend it if your a marvel fan its good for the price you pay for it”*
**Weight Light**6%
*“The shield is a nice weight”*
**Gifting Purpose**4%
*“Nice gift”*
**Durability**4%
*“Durable”*
**Strength**4%
*“It is steady”*
**Advertised Vs Actual Product**3%
*“Better than what ai could've imagined”*
### **What buyers complain about **
**Quality-Overall**21%
*“Horrible quality”*
**Durability**19%
*“breaks easily”*
**Value For Money**7%
*“Not worth the price”*
**Size-Overall**7%
*“this one was way bigger”*
**Thickness**6%
*“Cracked thin plastic”*
**Material Quality**5%
*“Cheap plastic”*
**Strength**5%
*“Flimsy”*
**Product Condition**3%
*“I was sent one that was broken and clearly used”*
**Advertised Vs Actual Product**3%
*“Does not look like the photos”*
**Strap/String Quality**2%
*“the straps are my only problem”*
### **Top return reasons **
**Size-Overall**36%
**Quality-Overall**11%
**Material Quality**8%
**Value For Money**6%
**Scratch Resistance**5%
**Advertised Vs Actual Product**4%
**Functionality-Overall**3%
**Weight Heavy**3%
**Defective Material/Parts**3%
**Product Condition**3%
## **Common questions**
- **Is captain america shield profitable to sell on Amazon United States?**
- The niche generates $886K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (47/100).
- **How competitive is the captain america shield niche?**
- 15 brands and 45 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in captain america shield?**
- Top complaints mined from reviews: Quality-Overall, Durability, Value For Money. The return rate is 4.6%.
- **When does demand for captain america shield peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the captain america shield niche?**
- Listings span $10.47–$259.34; the average listing price is $53.11 (sweet spot $15–$100). The average incumbent carries 532 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)