---
title: "Captain America Costume — $325K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/captain-america-costume"
last_updated: "2026-08-11T03:24:51.242Z"
locale: en
meta:
description: "Niche score 46/100 · $325K/yr market · 614K searches/yr · $35.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $325K/yr market · 614K searches/yr · $35.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Captain America Costume — $325K/yr Amazon US Niche (2026) - Flapen"
---
# **captain america costume**
**Skip it**
Weak search conversion (1.5%) — this niche doesn't clear our bar today.
Market size 52Growth 24Conversion 19Competition 70Returns 21Price range 47Avg price 95Brand share 43Review moat 80Quality gap 43
**Avg price**
**Incredible****$35.51**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****398.88**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$325K**
$325K/yr · 614K searches
**Price range**
**Okay****$10.47–$192.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-2.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, captain america costume is a $325K/yr Amazon United States market (614K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **captain america costume market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$213K–$284K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,230**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **55%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**42**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**16%**
- Fun Costumes24% - Marvel23% - Jazwares Costume Play20% - Disney7% - Rubies5% - Bindefon5% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.
80K60KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 16.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/captain-america-costume/trend)
## **Top captain america costume search terms**
- **captain america costume**190K/yr+45.2%0.7% conv. - **captain america costume kids**258K/yr-48.9%1.5% conv. - **capitan america costume kids**18K/yr-5.7%1.4% conv. - **captain america suit**8K/yr+21.9%0.1% conv. - **captain america kids costume**10K/yr+12.0%1.4% conv. - **captain america toddler costume**12K/yr+59.3%0.9% conv. - **captain america costume 4t**10K/yr+8.5%1.8% conv. - **toddler captain america costume**15K/yr-18.2%1.2% conv. - **disfraz capitan america nio**7K/yr+67.6%0.3% conv. - **disfraz de capitan america para nio**6K/yr+59.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/captain-america-costume/search-terms)
## **Top captain america costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$65K30%$97K40%$130K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kids Marvel Captain America Costume | Child Heroic Jumpsuit and Mask for Halloween and Dress Up Adventures Medium**Fun Costumes**$19.94**4.2★78 rev](https://www.amazon.com/dp/B0FV3TDFPT) [2**Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids STEVE ROGERS 6**Marvel**$15.64**4.7★3,269 rev](https://www.amazon.com/dp/B0F2KLXJHT) [3**Marvel Captain America Boys Pullover Hoodie and Pants Set for Toddler and Big Kids**Marvel**$24.01**4.4★30 rev](https://www.amazon.com/dp/B0FTGDP1D8) [4**MARVEL Captain America Official Dress Up Trunk Set - Seven-Piece Set with Costume Top Mask Wings Gloves and Shield - Size S (4-7)**Jazwares Costume Play**$36.39**4.5★34 rev](https://www.amazon.com/dp/B0DY9FX5QY) [5**Disney Marvel Captain America Boys Swim Set Quick Dry Swimsuit 2 Pieces Seaside Bathing Suit Kids Swimwear Set Summer Rash Guard Shirts & Swim Trunk Blue Little Boy Swimming Clothes UPF 50+ 4-5 Years**Disney**$21.73**4.7★100 rev](https://www.amazon.com/dp/B0G4K2PD46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids STEVE ROGERS 6**Marvel**$15.64**3,269 rev2mo ago](https://www.amazon.com/dp/B0F2KLXJHT) [**Marvel Captain America Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Toddler and Big Kids**Marvel**$19.86**12 rev5mo ago](https://www.amazon.com/dp/B0GHPNV2LC) [**Marvel Captain America Boys UPF 50+ Rash Guard and Swim Trunks Shorts Swimwear Set Swimsuit for Toddler and Big Kids White/Red**Marvel**$24.34**6 rev7mo ago](https://www.amazon.com/dp/B0G6GBWQ92) [**Disney Marvel Captain America Boys Swim Set Quick Dry Swimsuit 2 Pieces Seaside Bathing Suit Kids Swimwear Set Summer Rash Guard Shirts & Swim Trunk Blue Little Boy Swimming Clothes UPF 50+ 4-5 Years**Disney**$21.73**100 rev7mo ago](https://www.amazon.com/dp/B0G4K2PD46) [**Disney Marvel Avengers Superhero Captain America Boys Swim Set Quick Dry Swimsuit Blue Bathing Suit Kids Swimwear Set Summer Rash Guard Shirt & Swim Trunk 2 Pieces Little Boy Clothes UPF 50+ 3-4 Years**Disney**$21.39**129 rev7mo ago](https://www.amazon.com/dp/B0G4K7SQQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bindefon American Flag Overalls Men 4th of July Cape USA Sunglasses Patriotic Socks 4 Pcs for Independence Labor Day(Flag M)**Bindefon**$44.00**4.5★**▲ 315%**](https://www.amazon.com/dp/B0DQLFH91Q) [**Disney Marvel Captain America Boys Swim Set Quick Dry Swimsuit 2 Pieces Seaside Bathing Suit Kids Swimwear Set Summer Rash Guard Shirts & Swim Trunk Blue Little Boy Swimming Clothes UPF 50+ 4-5 Years**Disney**$21.73**4.7★**▲ 312%**](https://www.amazon.com/dp/B0G4K2PD46) [**Marvel Captain America Boys UPF 50+ Rash Guard and Swim Trunks Shorts Swimwear Set Swimsuit for Toddler and Big Kids White/Red**Marvel**$24.34**4.6★**▲ 311%**](https://www.amazon.com/dp/B0G6GBWQ92) [**Bindefon American Flag Overalls Men 4th of July Cape USA Sunglasses Patriotic Socks 4 Pcs for Independence Labor Day(Flag L)**Bindefon**$45.91**4.5★**▲ 310%**](https://www.amazon.com/dp/B0DQLGDP93) [**Marvel Captain America Boys Short Sleeve T-Shirt and Mesh Short 2 Piece Set for Toddler and Big Kids**Marvel**$19.86**4.9★**▲ 309%**](https://www.amazon.com/dp/B0GHPNV2LC)
**~~View all trending →~~**
## **What buyers say about captain america costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Color quality is great”*
**Size-Overall**26%
*“Excellent fit”*
**Durability**8%
*“Durable”*
**Color**6%
*“the colors are bright”*
**Value For Money**5%
*“Fantastic value”*
**Strength**5%
*“Seems sturdy”*
**Material Quality**3%
*“It seems to be sturdy material”*
**Design-Overall**2%
*“The design is great”*
**Soft Feel**2%
*“I particularly like the soft face mask instead of hard plastic type”*
**Comfort-Overall**2%
*“This shirt is really good quality and very comfortable”*
### **What buyers complain about **
**Size-Overall**30%
*“Bad fit”*
**Durability**16%
*“its not durable at all”*
**Quality-Overall**11%
*“production quality definitely dropped heavily”*
**Value For Money**10%
*“Not worth the money”*
**Thickness**9%
*“Cracked thin plastic”*
**Material Quality**6%
*“Cheap plastic”*
**Strength**2%
*“Flimsy/cheaply made”*
**Handle Quality**1%
*“The handle doesn't really work”*
**Print Quality**1%
*“The print is also a bit weird - very bulky”*
**Product Condition**1%
*“this thing looks worn”*
### **Top return reasons **
**Size-Overall**71%
**Material Quality**4%
**Quality-Overall**4%
**Value For Money**3%
**Advertised Vs Actual Product**3%
**Length**3%
**Waist Fit**2%
**Thin**1%
**Strap/String Quality**1%
**Durability**1%
## **Common questions**
- **Is captain america costume profitable to sell on Amazon United States?**
- The niche generates $325K/yr across 33 tracked products. 5 of 19 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the captain america costume niche?**
- 13 brands and 42 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in captain america costume?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.0% — above our launch gate.
- **When does demand for captain america costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 16.0× the quietest.
- **What does it cost to enter the captain america costume niche?**
- Listings span $10.47–$192.08; the average listing price is $35.51 (sweet spot $15–$100). The average incumbent carries 399 reviews — the moat a new listing must climb.
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