---
title: "Butterfly Top — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-top"
last_updated: "2026-08-11T02:08:28.508Z"
locale: en
meta:
description: "Niche score 57/100 · $41K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $41K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Top — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly top**
**Worth a look**
Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 10Growth 77Conversion 5Competition 90Returns 8Price range 78Avg price 84Brand share 88Review moat 68Quality gap 84
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$18.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.03–$36.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+65.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****772.9**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$41K**
$41K/yr · 529K searches
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, butterfly top is a $41K/yr Amazon United States market (529K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly top market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$46K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#8,026**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**59 **▲rising
**Sellers**
**61**
**Top-5 brand share**
**47%**
Top 20: 77%
**Top-5 click share**
**25%**
Top 20: 52%
**Open market**
**49%**
- Mocure25% - QISSYILY6% - SOLY HUX6% - rosemia5% - Raboolion5% - Meiweileya4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +65.1% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-top/trend)
## **Top butterfly top search terms**
- **butterfly top**177K/yr+80.1%0.2% conv. - **butterfly shirt**87K/yr+52.1%0.2% conv. - **butterfly tops for women**58K/yr+63.0%0.2% conv. - **butterfly shirts for women**63K/yr+23.6%0.3% conv. - **butterfly tank top**15K/yr+177.7%0.1% conv. - **y2k butterfly top**14K/yr+205.0%0.1% conv. - **butterfly tops**18K/yr+35.4%0.2% conv. - **butterfly crop top**13K/yr+45.1%0.3% conv. - **womens butterfly top**9K/yr+95.8%0.1% conv. - **butterfly sequin top**9K/yr+92.2%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-top/search-terms)
## **Top butterfly top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8234%$2K6%$2K8%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QISSYILY Womens Y2k Butterfly Rhinestone Tube Top Slim Fit Bandeau Crop Tops Strapless Sleeveless Shirt Sparkly Graphic Tops(White S)**QISSYILY**$17.66**5.0★1 rev](https://www.amazon.com/dp/B0GR914YD1) [2**Mocure Womens Sparkly Butterfly Sequin Crop Tops Sexy Trendy Sleeveless Cute Butterfly Halter Tops Rave**Mocure**$24.52**4.0★1,787 rev](https://www.amazon.com/dp/B0B2JCGG6M) [3**Mocure Womens Sparkly Butterfly Sequin Crop Top - Sexy Sleeveless Halter Rave Vest for Belly Dance Outfits**Mocure**$23.53**4.0★1,787 rev](https://www.amazon.com/dp/B094QPMR5D) [4**Raboolion Womens Y2k Denim Butterfly Crop Tank Top Sexy Halter Jean Tube Vest Backless Lace Up Cami Camisole Rave Outfit(Blue)**Raboolion**$20.72**4.2★65 rev](https://www.amazon.com/dp/B09PC591HF) [5**Mocure Womens Sparkly Butterfly Sequin Crop Tops Sexy Trendy Sleeveless Cute Butterfly Halter Tops Rave**Mocure**$23.50**4.0★1,787 rev](https://www.amazon.com/dp/B08K8DFNJJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QISSYILY Womens Y2k Butterfly Rhinestone Tube Top Slim Fit Bandeau Crop Tops Strapless Sleeveless Shirt Sparkly Graphic Tops(White S)**QISSYILY**$17.66**1 rev4mo ago](https://www.amazon.com/dp/B0GR914YD1) [**QISSYILY Womens Y2k Butterfly Rhinestone Tube Top Slim Fit Bandeau Crop Tops Strapless Sleeveless Shirt Sparkly Graphic Tops(Black S)**QISSYILY**$17.39**1 rev4mo ago](https://www.amazon.com/dp/B0GR8M9R38) [**Qiopioiy Butterfly Shirts for Women Motivational Positive Oversized Tshirts Inspirational Shirt Graphic Tees Aesthetic Tops(Black L)**Qiopioiy**$16.33**10 rev7mo ago](https://www.amazon.com/dp/B0G64DFTPJ) [**WDIRARA Womens Butterfly Graphic Tank Top Button Front Sleeveless V Neck Going Out Tops Black Medium**WDIRARA**$14.92**6 rev10mo ago](https://www.amazon.com/dp/B0FPFGM684) [**SOLY HUX Womens Y2k Sequin Halter Crop Top Cute 3D Butterfly Glitter Coquette Party Club Tops Plain Pink Large**SOLY HUX**$25.17**34 rev1y ago](https://www.amazon.com/dp/B0F8HT73CV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**QISSYILY Womens Y2k Butterfly Rhinestone Tube Top Slim Fit Bandeau Crop Tops Strapless Sleeveless Shirt Sparkly Graphic Tops(Black S)**QISSYILY**$17.39**5.0★**▲ 56%**](https://www.amazon.com/dp/B0GR8M9R38) [**QISSYILY Womens Y2k Butterfly Rhinestone Tube Top Slim Fit Bandeau Crop Tops Strapless Sleeveless Shirt Sparkly Graphic Tops(White S)**QISSYILY**$17.66**5.0★**▲ 56%**](https://www.amazon.com/dp/B0GR914YD1) [**MAKARTHY Womens Off The Shoulder Tops Sexy Shiny Shirts Short Sleeves Funny Graphic T-Shirt Blouses Black+ Pink Butterfly X-Large**MAKARTHY**$23.69**4.3★**▲ 54%**](https://www.amazon.com/dp/B0CSYCNSD7) [**WDIRARA Womens Butterfly Graphic Tank Top Button Front Sleeveless V Neck Going Out Tops Black Medium**WDIRARA**$14.92**4.8★**▲ 44%**](https://www.amazon.com/dp/B0FPFGM684) [**Mocure Womens Sparkly Butterfly Sequin Crop Tops Sexy Trendy Sleeveless Cute Butterfly Halter Tops Rave**Mocure**$23.35**4.0★**▲ 41%**](https://www.amazon.com/dp/B08YN85WZG)
**~~View all trending →~~**
## **What buyers say about butterfly top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“It also fit exactly as expected”*
**Comfort-Overall**12%
*“So comfortable”*
**Color**11%
*“Color is gorgeous”*
**Soft Feel**8%
*“Soft Fabric”*
**Quality-Overall**6%
*“Much higher quality than I expected”*
**Material Quality**6%
*“Material is soft”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Shape/Style**4%
*“awesome style”*
**Weight Light**2%
*“lightweight fabric makes it great for summer and everyday outfits”*
**Value For Money**2%
*“Great value for the money”*
### **What buyers complain about **
**Size-Overall**30%
*“Slightly Large”*
**Material Quality**9%
*“Very cheap material”*
**Quality-Overall**4%
*“Trash”*
**Thickness**3%
*“I dont like the slickness of it”*
**Advertised Vs Actual Product**2%
*“it looks nothing at all like the picture shown”*
**Chest Fit**2%
*“Too small, I bought same size in 5 different shirts all fit fine except this one was small through chest area”*
**Shape/Style**2%
*“Because the style is meant to be baggy”*
**Stretchability/Expandability/Elasticity**2%
*“not super stretchy because it shapes your body”*
**Product Condition**2%
*“was a return”*
**Shoulder Fit**2%
*“Too large in the shoulders”*
### **Top return reasons **
**Size-Overall**48%
**Chest Fit**11%
**Length**9%
**Material Quality**6%
**Color**4%
**Advertised Vs Actual Product**3%
**Waist Fit**3%
**Shape/Style**2%
**Quality-Overall**2%
**Sleeve Fit**2%
## **Common questions**
- **Is butterfly top profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 113 tracked products. 2 of 27 products launched in the last 360 days are still selling. 90-day search growth is +65.1%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the butterfly top niche?**
- 59 brands and 61 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in butterfly top?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 9.9% — above our launch gate.
- **When does demand for butterfly top peak?**
- Demand peaks in Jul–Oct; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the butterfly top niche?**
- Listings span $9.03–$36.84; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 773 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)