---
title: "Trend — butterfly sunglasses - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-sunglasses/trend"
last_updated: "2026-08-11T03:25:17.983Z"
locale: en
meta:
  description: "Niche score 53/100 · $24K/yr market · 87K searches/yr · $18.88 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $24K/yr market · 87K searches/yr · $18.88 avg price. A small market ($24K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — butterfly sunglasses - Flapen"
---

# **butterfly sunglasses**

**Worth a look**

Shows no brand lock-in (top 5 brands take 42% of clicks), but a small market ($24K/yr) keeps it on the watch list.

Market size 6Growth 78Conversion 19Competition 83Returns 16Price range 58Avg price 85Brand share 93Review moat 48Quality gap 60

**Brand share**

**Great****42%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$18.88**

avg listing price — sweet spot $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Growth**

**Great****+68.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$5.86–$151.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,652.32**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****7.6%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$24K**

$24K/yr · 87K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend