---
title: "Butterfly Shorts for Women — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-shorts-for-women"
last_updated: "2026-08-11T00:26:30.384Z"
locale: en
meta:
description: "Niche score 59/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $59K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Shorts for Women — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly shorts for women**
**Worth a look**
Shows demand growing +130.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 15Growth 96Conversion 4Competition 96Returns 0Price range 80Avg price 90Brand share 90Review moat 49Quality gap 75
**Growth**
**Incredible****+130.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$20.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.97–$36.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,617.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$59K**
$59K/yr · 935K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.8%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, butterfly shorts for women is a $59K/yr Amazon United States market (935K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly shorts for women market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$84K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#745**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**56 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**45%**
Top 20: 81%
**Top-5 click share**
**16%**
Top 20: 43%
**Open market**
**49%**
- Aoudery17% - NEXSONIC9% - Blaosn6% - Wsirmet6% - FireSwan6% - ANRABESS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 53 weeks — +130.8% search growth over the last 90 days.
40K30KPrime Day '25Spike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-shorts-for-women/trend)
## **Top butterfly shorts for women search terms**
- **flowy shorts for women**282K/yr+130.1%0.2% conv. - **boho shorts**112K/yr+132.9%0.1% conv. - **womens flowy shorts**112K/yr+158.1%0.2% conv. - **flowy athletic shorts for women**73K/yr+138.1%0.3% conv. - **boho shorts for women**64K/yr+110.4%0.1% conv. - **plus size flowy shorts**44K/yr+176.9%0.1% conv. - **flowy running shorts for women**45K/yr+56.7%0.1% conv. - **flowy shorts plus size**18K/yr+182.7%0.2% conv. - **womens boho shorts**22K/yr+137.8%0.1% conv. - **white flowy shorts**28K/yr+126.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-shorts-for-women/search-terms)
## **Top butterfly shorts for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aoudery Flowy Shorts for Women Casual Boho Ruffle Tiered Skorts High Waist Mini Skirts Golf Tennis Butterfly Crochet Shorts - A White S**Aoudery**$25.69**4.3★3,703 rev](https://www.amazon.com/dp/B0DKDW15KF) [2**Aoudery Flowy Shorts for Women Casual Boho Ruffle Tiered Skorts High Waist Mini Skirts Golf Tennis Butterfly Crochet Shorts - Black M**Aoudery**$26.25**4.3★3,703 rev](https://www.amazon.com/dp/B0DL3C2FMH) [3**Flowy Athletic Shorts for Women Running Tennis Butterfly Shorts Girls 2-in-1 Double Layer Quick-Drying Comfy Shorts (Medium Hot-Pink)**NEXSONIC**$14.97**4.3★3,533 rev](https://www.amazon.com/dp/B0B3JN455P) [4**FireSwan Crossover Athletic Shorts for Women 2 in 1 Flowy Running Shorts with Pockets Spandex Butterfly Workout Tennis Skorts Black**FireSwan**$16.66**4.4★3,894 rev](https://www.amazon.com/dp/B0C1F8QCVX) [5**DLOODA Womens Athletic Running Shorts with Pockets Crossover Butterfly Flowy Shorts Cute Summer Skorts Black M**DLOODA**$14.67**4.4★466 rev](https://www.amazon.com/dp/B0DT9GH58W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TIMEPAY Womens Athletic Shorts High Waisted 2 in 1 Flowy Workout Skorts with Liner Pockets for Running Tennis Yoga Gym Black**TIMEPAY**$9.97**58 rev5mo ago](https://www.amazon.com/dp/B0GKRP8L32) [**ANRABESS Women Smocked High Waist Shorts Wide Leg Elastic Drawstring Flowy Baggy Trendy Summer Casual Beach & Lounge Wear Black**ANRABESS**$14.31**192 rev6mo ago](https://www.amazon.com/dp/B0FZZVLTQZ) [**ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Black Large**ANRABESS**$10.92**317 rev7mo ago](https://www.amazon.com/dp/B0FVWZY4L2) [**Dokotoo Beige Shorts Women Plus Size Summer Short Elastic Waist Wide Leg Flowy Lace Trim Beach Cover Up Casual Lightweight Loose Shorts X-Large**Dokotoo**$11.67**505 rev8mo ago](https://www.amazon.com/dp/B0FX3TNZP7) [**CADMUS Athletic Shorts for Women 2 in 1 Flowy Running Spandex Butterfly Workout Tennis Skorts Navy Blue X-Small**CADMUS**$14.74**85 rev1y ago](https://www.amazon.com/dp/B0F79R7359)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TIMEPAY Womens Athletic Shorts High Waisted 2 in 1 Flowy Workout Skorts with Liner Pockets for Running Tennis Yoga Gym Black**TIMEPAY**$9.97**4.3★**▲ 19%**](https://www.amazon.com/dp/B0GKRP8L32) [**Flowy Athletic Shorts for Women Running Tennis Butterfly Shorts Girls 2-in-1 Double Layer Quick-Drying Comfy Shorts (Medium Hot-Pink)**NEXSONIC**$14.97**4.3★**▲ 18%**](https://www.amazon.com/dp/B0B3JN455P) [**ANRABESS Shorts for Women Summer Casual High Waisted Wide Leg Drawstring Lounge Shorts Comfy 2026 Beach Vacation Clothes Black Large**ANRABESS**$10.92**4.3★**▲ 17%**](https://www.amazon.com/dp/B0FVWZY4L2) [**Aoudery Flowy Shorts for Women Casual Boho Floral Skorts Ruffle Mini Skirts Running Tennis Butterfly Chiffon Shorts- Floral Brown M**Aoudery**$29.14**4.3★**▲ 17%**](https://www.amazon.com/dp/B0CR1V19V5) [**ANRABESS Shorts for Women Dressy Casual Elastic High Waisted Comfy Lightweight Airy Summer Shorts for Beach Travel & Vacation Black Large**ANRABESS**$11.64**4.3★**▲ 15%**](https://www.amazon.com/dp/B0F3CRHN54)
**~~View all trending →~~**
## **What buyers say about butterfly shorts for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Extremely comfortable”*
**Size-Overall**18%
*“Fits to size”*
**Color**6%
*“Colors are nice and vibrant”*
**Shape/Style**5%
*“So flattering”*
**Quality-Overall**5%
*“I feel that the construction quality of these is very nice”*
**Material Quality**4%
*“Love the material”*
**Soft Feel**4%
*“Very soft material”*
**Pockets/Compartments**3%
*“I love that they have pockets”*
**Weight Light**3%
*“The fabric feels lightweight”*
**Waist Fit**3%
*“fits my waist”*
### **What buyers complain about **
**Size-Overall**23%
*“Too short”*
**Quality-Overall**6%
*“Poor Quality”*
**Material Quality**5%
*“Not the best material”*
**Color**4%
*“Color bleeds”*
**Transparency**2%
*“A little see through”*
**Durability**2%
*“Seems like its going to rip on the first wear”*
**Shape/Style**2%
*“Not very flattering”*
**Pockets/Compartments**2%
*“no pockets”*
**Stitch/Finish/Polish**2%
*“Sewing is iffy”*
**Waist Fit**2%
*“the waist falls down”*
### **Top return reasons **
**Size-Overall**46%
**Length**14%
**Waist Fit**11%
**Material Quality**6%
**Shape/Style**4%
**Hip Fit**3%
**Thigh Fit**3%
**Advertised Vs Actual Product**2%
**Inseam Fit**2%
**Color**1%
## **Common questions**
- **Is butterfly shorts for women profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 135 tracked products. 18 of 39 products launched in the last 360 days are still selling. 90-day search growth is +130.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the butterfly shorts for women niche?**
- 56 brands and 64 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in butterfly shorts for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 14.8% — above our launch gate.
- **When does demand for butterfly shorts for women peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 11.7× the quietest.
- **What does it cost to enter the butterfly shorts for women niche?**
- Listings span $9.97–$36.56; the average listing price is $20.98 (sweet spot $15–$100). The average incumbent carries 1,617 reviews — the moat a new listing must climb.
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