---
title: "Butterfly Pin — $64K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-pin"
last_updated: "2026-08-05T22:05:25.355Z"
locale: en
meta:
description: "Niche score 53/100 · $64K/yr market · 221K searches/yr · $12.32 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $64K/yr market · 221K searches/yr · $12.32 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Pin — $64K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly pin**
**Worth a look**
Shows no brand lock-in (top 5 brands take 23% of clicks), but a small market ($64K/yr) keeps it on the watch list.
Market size 16Growth 24Conversion 29Competition 96Returns 67Price range 67Avg price 53Brand share 97Review moat 80Quality gap 33
**Brand share**
**Incredible****23%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Review moat**
**Great****401.98**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.89–$37.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.32**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$64K**
$64K/yr · 221K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, butterfly pin is a $64K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 23% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly pin market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$74K–$99K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#17,650**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**93 **▲rising
**Sellers**
**111**
**Top-5 brand share**
**23%**
Top 20: 58%
**Top-5 click share**
**16%**
Top 20: 44%
**Open market**
**74%**
- Liliaafar6% - Janinka5% - Generic4% - Ceenna4% - ESIW4% - Izpack3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
6K4KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-pin/trend)
## **Top butterfly pin search terms**
- **butterfly pin**58K/yr+3.2%2.0% conv. - **butterfly brooch**55K/yr-9.1%1.7% conv. - **butterfly pins**37K/yr+17.7%2.3% conv. - **butterfly brooches for women**20K/yr+2.6%1.8% conv. - **butterfly pins for women**9K/yr-27.5%3.1% conv. - **butterfly pins for clothes**8K/yr+14.3%2.5% conv. - **butterfly brooches**6K/yr-7.7%1.2% conv. - **butterfly pins bulk**6K/yr+13.2%2.6% conv. - **butterfly brooch pin**12K/yr-47.0%2.0% conv. - **butterfly lapel pin**5K/yr+5.1%2.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-pin/search-terms)
## **Top butterfly pin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6402%$1K3%$2K4%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ceenna 100 Pcs Enamel Pins Bulk Lapel Pins Brooches Decoration Gift for Backpack Clothes Women Mothers Teachers Nurse(Butterfly)**Ceenna**$33.54**4.7★373 rev](https://www.amazon.com/dp/B0C8SC5NPL) [2**ESIW 6 PCS Multicolor Rhinestone Crystal Butterfly Brooch Pin Lapel Pin for Women (6 colors)**ESIW**$13.88**4.8★65 rev](https://www.amazon.com/dp/B0CYM16F5W) [3**Vintage Butterfly Lapel Brooch Pin Colorful Rhinestone Pin Clip Sweater Scarves Shawl Dress Jackets Suit Corsage Decoration Brooches Pins Delicate Jewelry Gifts for Women Girls**Izpack**$8.38**4.8★29 rev](https://www.amazon.com/dp/B0BN8TG26N) [4**Crystal Rhinestone Butterfly Brooch Elegant Lapel Pins Dress Accessories Jewelry Gift For Women Girls (Blue)**Generic**$5.72**4.4★119 rev](https://www.amazon.com/dp/B0B6385BVG) [5**Janinka 10 Pcs Butterfly Enamel Pins Set Cute Spring Badge Back to School Lapel Brooches for Women Backpack Jewelry Gift(Elegant Style)**Janinka**$9.57**4.7★1,519 rev](https://www.amazon.com/dp/B0DG311CBX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cunno 100 Pcs Summer Butterfly Pins Bulk Colorful Butterfly Lapel Pins Brooches Decoration Gift for Backpack Clothes Women Mothers Teachers Nurse**Cunno**$16.45**3 rev4mo ago](https://www.amazon.com/dp/B0GTQB4L5N) [**BKBKAAK 10pcs Enamel Butterfly Brooch Pins for Backpacks Hat Pin & Lapel Pins Cute Aesthetic Button Pin Set for Women Girls & Kids Perfect for School Office Jackets Gifts**BKBKAAK**$13.91**20 rev4mo ago](https://www.amazon.com/dp/B0GRGM1JGN) [**MBAIYO Butterfly Brooch Pin for Women Gold Rhinestone Brooches and Pins Pearl Elegant Butterfly Brooches and Pins for Shawl Coat Dress Accessories**MBAIYO**$7.20**5 rev5mo ago](https://www.amazon.com/dp/B0GK1ZZ41D) [**Molain 4Pcs Rhinestone Butterfly Brooches Pins for Women Vintage Elegant Womens Brooches Pins Crystal Butterfly Brooch Pin Jewelry Large Brooch for Suit Dress Hat Bag**Molain**$7.12**5 rev6mo ago](https://www.amazon.com/dp/B0GGHSCM6Q) [**6 PCS Butterfly Brooch Alloy Rhinestone Butterfly Brooches and Pins for Women Classic Silvery Insect Pin Elegant Lapel Pin for Wedding Birthday Sparkly Crystal Bug Suit Jewelry Gifts (Sliver)**JRAIYBZ**$7.97**7 rev6mo ago](https://www.amazon.com/dp/B0GD7P7JS6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cunno 100 Pcs Summer Butterfly Pins Bulk Colorful Butterfly Lapel Pins Brooches Decoration Gift for Backpack Clothes Women Mothers Teachers Nurse**Cunno**$16.45**4.2★**▲ 282%**](https://www.amazon.com/dp/B0GTQB4L5N) [**BKBKAAK 10pcs Enamel Butterfly Brooch Pins for Backpacks Hat Pin & Lapel Pins Cute Aesthetic Button Pin Set for Women Girls & Kids Perfect for School Office Jackets Gifts**BKBKAAK**$13.91**4.8★**▲ 229%**](https://www.amazon.com/dp/B0GRGM1JGN) [**MBAIYO Butterfly Brooch Pin for Women Gold Rhinestone Brooches and Pins Pearl Elegant Butterfly Brooches and Pins for Shawl Coat Dress Accessories**MBAIYO**$7.20**4.7★**▲ 198%**](https://www.amazon.com/dp/B0GK1ZZ41D) [**Molain 4Pcs Rhinestone Butterfly Brooches Pins for Women Vintage Elegant Womens Brooches Pins Crystal Butterfly Brooch Pin Jewelry Large Brooch for Suit Dress Hat Bag**Molain**$7.12**5.0★**▲ 191%**](https://www.amazon.com/dp/B0GGHSCM6Q) [**6 PCS Butterfly Brooch Alloy Rhinestone Butterfly Brooches and Pins for Women Classic Silvery Insect Pin Elegant Lapel Pin for Wedding Birthday Sparkly Crystal Bug Suit Jewelry Gifts (Sliver)**JRAIYBZ**$7.97**4.1★**▲ 160%**](https://www.amazon.com/dp/B0GD7P7JS6)
**~~View all trending →~~**
## **What buyers say about butterfly pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Adorable and quality”*
**Color**15%
*“Beautiful colors”*
**Value For Money**10%
*“Great deal”*
**Size-Overall**7%
*“These fit great”*
**Advertised Vs Actual Product**7%
*“Better than expected”*
**Design-Overall**4%
*“Beautifully made”*
**Ease Of Use**4%
*“Easy to use”*
**Gifting Purpose**4%
*“It makes a great birthday gift”*
**Strength**3%
*“The pins are sturdy”*
**Brightness/Shine/Glow**3%
*“Nice sparkle”*
### **What buyers complain about **
**Size-Overall**17%
*“Very Small”*
**Adhesion/Stickiness**13%
*“Wont stick”*
**Quality-Overall**10%
*“Cheaply made”*
**Durability**9%
*“it came apart”*
**Ease Of Use**6%
*“It shouldnt be this difficult to use”*
**Advertised Vs Actual Product**4%
*“Misleading products”*
**Thickness**3%
*“Too thin”*
**Strength**3%
*“The pin part is a little flimsy”*
**Defective Material/Parts**3%
*“half the stickers were missing defective product”*
**Magnetic Strength/Adsorption**3%
*“Poor Magnet Strength”*
### **Top return reasons **
**Size-Overall**38%
**Advertised Vs Actual Product**10%
**Adhesion/Stickiness**8%
**Color**7%
**Value For Money**6%
**Quality-Overall**5%
**Defective Material/Parts**5%
**Material Quality**3%
**Functionality-Overall**3%
**Strength**2%
## **Common questions**
- **Is butterfly pin profitable to sell on Amazon United States?**
- The niche generates $64K/yr across 131 tracked products. 0 of 47 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the butterfly pin niche?**
- 93 brands and 111 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 23% of demand.
- **What do buyers complain about in butterfly pin?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 2.3%.
- **When does demand for butterfly pin peak?**
- Demand peaks in May; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the butterfly pin niche?**
- Listings span $3.89–$37.99; the average listing price is $12.32 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.
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