---
title: "Trend — butterfly necklace - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-necklace/trend"
last_updated: "2026-08-07T18:19:55.369Z"
locale: en
meta:
  description: "Niche score 63/100 · $434K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $434K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — butterfly necklace - Flapen"
---

# **butterfly necklace**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 45Conversion 22Competition 80Returns 76Price range 84Avg price 95Brand share 95Review moat 57Quality gap 52

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$23.45**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.63–$69.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Market size**

**Good****$434K**

$434K/yr · 1.1M searches

**Review moat**

**Good****1,232.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+15.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend