---
title: "Butterfly Necklace — $434K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-necklace"
last_updated: "2026-08-11T00:23:45.603Z"
locale: en
meta:
description: "Niche score 63/100 · $434K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $434K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Butterfly Necklace — $434K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly necklace**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 45Conversion 22Competition 80Returns 76Price range 84Avg price 95Brand share 95Review moat 57Quality gap 52
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$23.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.63–$69.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$434K**
$434K/yr · 1.1M searches
**Review moat**
**Good****1,232.22**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+15.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, butterfly necklace is a $434K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly necklace market data**
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$352K–$469K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,438**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**52**
**Top-5 brand share**
**37%**
Top 20: 81%
**Top-5 click share**
**35%**
Top 20: 72%
**Open market**
**58%**
- Betsey Johnson12% - XINSHUN8% - GUOKE7% - Luxval6% - Caiyao5% - Kendra Scott4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.8% search growth over the last 90 days.
35K25KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-necklace/trend)
## **Top butterfly necklace search terms**
- **butterfly necklace**437K/yr+12.3%0.9% conv. - **butterfly necklaces for women**131K/yr+25.7%0.7% conv. - **butterfly jewelry**114K/yr+9.3%0.3% conv. - **gold butterfly necklace**64K/yr+28.5%1.3% conv. - **butterfly jewelry for women**54K/yr+20.4%0.4% conv. - **silver butterfly necklace**42K/yr+9.6%1.3% conv. - **butterfly pendant**31K/yr+21.3%0.3% conv. - **sterling silver butterfly necklace**25K/yr+30.3%0.4% conv. - **butterfly necklace gold**28K/yr+18.4%1.3% conv. - **butterfly necklace silver**27K/yr+2.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-necklace/search-terms)
## **Top butterfly necklace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$35K12%$52K16%$69K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Betsey Johnson Womens Butterfly Layered Necklace**Betsey Johnson**$40.47**4.4★5,636 rev](https://www.amazon.com/dp/B0CP4G9CKN) [2**XINSHUN Real 925 Sterling Silver Long Zircon Butterfly Necklaces Necklace for Women Ladies**XINSHUN**$11.67**4.2★842 rev](https://www.amazon.com/dp/B07Q172JT1) [3**Luxval Tennis Necklace Butterfly 14K Silver Plated Choker Necklaces for women Dainty Zirconia Cut Faux Diamond chain 2mm Width 14Inches**Luxval**$15.01**4.2★171 rev](https://www.amazon.com/dp/B09HXNRNBD) [4**GUOKE Butterfly Necklaces for Women - Gold Butterfly Necklace 14K Gold Plated Dainty Butterfly Gold Necklace Jewelry for Women**GUOKE**$12.97**4.6★773 rev](https://www.amazon.com/dp/B0D3KT3TT5) [5**Freesloth Butterfly Necklaces for Women 925 Sterling Silver Butterfly Jewelry Mothers Day Gifts Abalone Shell Pendant Birthday Christmas Gifts for Wife**Freesloth**$40.55**4.5★72 rev](https://www.amazon.com/dp/B09XMJM86F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**atzeste Trendy Gold Necklace for Women 14k Gold Plated Butterfly Necklaces for Women Dainty Cubic Zirconia Butterfly Pendant Necklaces Fashion Jewelry Gifts**atzeste**$9.32**60 rev1y ago](https://www.amazon.com/dp/B0FGPXFH81) [**FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated**FIASASO**$10.96**376 rev1y ago](https://www.amazon.com/dp/B0FDWLKRXY) [**GUOKE Silver Hollow Butterfly Necklace - 14K White Gold Plated Dainty Silver Necklace Simple Jewelry for Women**GUOKE**$13.60**289 rev1y ago](https://www.amazon.com/dp/B0F7K8BJJK) [**Caiyao Butterfly Crystal Jewelry Set with Butterfly Necklace Stud Earrings Adjustable Ring for Women Dainty Butterfly Jewelry Gifts-Purple**Caiyao**$6.96**54 rev1y ago](https://www.amazon.com/dp/B0F2DYY7Y6) [**Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel**Kendra Scott**$55.65**283 rev1y ago](https://www.amazon.com/dp/B0DSWPYDXK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kendra Scott Softball Gold-Plated Short Pendant Necklace Fashion Jewelry for Women Chartreuse Magnesite With Red Enamel**Kendra Scott**$55.65**4.7★**▲ 157%**](https://www.amazon.com/dp/B0DSWPYDXK) [**FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated**FIASASO**$10.96**4.5★**▲ 94%**](https://www.amazon.com/dp/B0FDWLKRXY) [**Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Amethyst Jewelry Gift**Vesitim**$69.22**4.6★**▲ 81%**](https://www.amazon.com/dp/B0C3LSR3JC) [**Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Sapphire Jewelry Gift**Vesitim**$66.84**4.6★**▲ 81%**](https://www.amazon.com/dp/B0C3LWD5H8) [**Freesloth Butterfly Necklaces for Women 925 Sterling Silver Butterfly Jewelry Mothers Day Gifts Abalone Shell Pendant Birthday Christmas Gifts for Wife**Freesloth**$40.55**4.5★**▲ 53%**](https://www.amazon.com/dp/B09XMJM86F)
**~~View all trending →~~**
## **What buyers say about butterfly necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Very well made”*
**Color**13%
*“Beautiful colors”*
**Value For Money**12%
*“Worth it”*
**Advertised Vs Actual Product**12%
*“Looks just like the picture”*
**Chain/Key Quality**6%
*“Beautiful necklace”*
**Size-Overall**4%
*“Fits perfect”*
**Design-Overall**4%
*“though it looked beautiful”*
**Gifting Purpose**4%
*“Birthday gift”*
**Durability**4%
*“They are good quality and durable”*
**Brightness/Shine/Glow**3%
*“The EleQueen Womens Austrian Crystal Butterfly Flower Necklace sparkles so nicely”*
### **What buyers complain about **
**Durability**18%
*“Broke almost immediately”*
**Size-Overall**12%
*“much bigger than I thought”*
**Quality-Overall**12%
*“Very cheaply made”*
**Advertised Vs Actual Product**7%
*“The picture does not do it justice”*
**Chain/Key Quality**7%
*“The chain came a bit tangled”*
**Water Resistance**6%
*“Dont keep them in humidity”*
**Strength**5%
*“the fragile crisped had broken”*
**Allergies**4%
*“Made my piercing irritated”*
**Value For Money**3%
*“Looks expensive”*
**Weight Heavy**3%
*“More bulky”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**9%
**Chain/Key Quality**8%
**Quality-Overall**7%
**Metal Authenticity**6%
**Color**6%
**Defective Material/Parts**4%
**Neck Fit**3%
**Durability**2%
**Material Quality**2%
## **Common questions**
- **Is butterfly necklace profitable to sell on Amazon United States?**
- The niche generates $434K/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.8%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the butterfly necklace niche?**
- 40 brands and 52 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in butterfly necklace?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.0%.
- **When does demand for butterfly necklace peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the butterfly necklace niche?**
- Listings span $6.63–$69.22; the average listing price is $23.45 (sweet spot $15–$100). The average incumbent carries 1,232 reviews — the moat a new listing must climb.
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