---
title: "Trend — butterfly dress - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-dress/trend"
last_updated: "2026-08-11T04:34:23.017Z"
locale: en
meta:
  description: "Niche score 50/100 · $45K/yr market · 516K searches/yr · $30.12 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $45K/yr market · 516K searches/yr · $30.12 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — butterfly dress - Flapen"
---

# **butterfly dress**

**Worth a look**

Shows no brand lock-in (top 5 brands take 31% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 11Growth 40Conversion 4Competition 94Returns 16Price range 72Avg price 95Brand share 96Review moat 38Quality gap 68

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$30.12**

avg listing price — sweet spot $15–$100

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Price range**

**Good****$9.57–$128.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+11.6%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,685.16**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****7.6%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$45K**

$45K/yr · 516K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend