---
title: "Butterfly Costume for Girls — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-costume-for-girls"
last_updated: "2026-08-11T00:27:00.745Z"
locale: en
meta:
description: "Niche score 46/100 · $119K/yr market · 533K searches/yr · $17.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $119K/yr market · 533K searches/yr · $17.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butterfly Costume for Girls — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **butterfly costume for girls**
**Skip it**
Soft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 8Conversion 16Competition 87Returns 22Price range 71Avg price 82Brand share 79Review moat 83Quality gap 45
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Review moat**
**Great****330.1**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$17.67**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.64–$35.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$119K**
$119K/yr · 533K searches
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-34.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, butterfly costume for girls is a $119K/yr Amazon United States market (533K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly costume for girls market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$106K–$141K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#998**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **20.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**37**
**Top-5 brand share**
**56%**
Top 20: 98%
**Top-5 click share**
**28%**
Top 20: 70%
**Open market**
**38%**
- D.Q.Z18% - iROLEWIN16% - IROLEHOME10% - Sunlisky7% - Seasons5% - Runkatja5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -34.4% search growth over the last 90 days.
80K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 54.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-costume-for-girls/trend)
## **Top butterfly costume for girls search terms**
- **butterfly costume for girls**253K/yr-47.8%2.0% conv. - **disfraz de mariposa para nia**21K/yr-43.6%0.5% conv. - **butterfly costume kids**17K/yr+23.6%2.1% conv. - **toddler butterfly costume**66K/yr-23.8%1.1% conv. - **kids butterfly costume**24K/yr-16.3%2.0% conv. - **girls butterfly costume**36K/yr-37.2%1.8% conv. - **butterfly costume toddler**39K/yr-40.8%1.7% conv. - **butterfly custom girl**5K/yr-34.5%1.5% conv. - **butterfly halloween costumes for kids**12K/yr+79.1%0.0% conv. - **butterfly toddler costume**13K/yr-20.2%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/butterfly-costume-for-girls/search-terms)
## **Top butterfly costume for girls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$14K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**D.Q.Z Fairy Butterfly-Wings Costumes for Girls Dress Up Clothes Rainbow Tutu Mask Headband Role Play Toys for Girl 3-8 Gift (Rainbow)**D.Q.Z**$19.53**4.8★697 rev](https://www.amazon.com/dp/B08PF84LSB) [2**D.Q.Z Double-Sided Fairy Butterfly-Wings Costume for Girls Kids Dress-Up Halloween Costumes Mask Headband as Gifts (Rainbow)**D.Q.Z**$19.30**4.5★234 rev](https://www.amazon.com/dp/B0CY232HGW) [3**iROLEWIN Rainbow Fairy Butterfly-Wings-Costume for Toddler Kids Girls Dress-up Cape Mask Headband Boys Halloween Gifts Toys**iROLEWIN**$12.63**4.4★380 rev](https://www.amazon.com/dp/B095GV7XN4) [4**Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)**Runkatja**$20.05**4.8★40 rev](https://www.amazon.com/dp/B0FC5TBWXM) [5**Lainlight 4 Pcs Butterfly Fairy Costume for Girls Kids Princess Cosplay Costume Set with Wings Tutu Skirt Wand for Girls 3-8 Years Pink**Lainlight**$16.69**4.5★279 rev](https://www.amazon.com/dp/B0CCS3NVHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HUITEM Fairy Costume for Girls 6 PCS Light up Butterfly Costume with Fairy Wings Jewelry Headband Wand Skirt for Toddler Girls 3-8 Years Halloween Birthday Party Dress up**HUITEM**$18.25**81 rev10mo ago](https://www.amazon.com/dp/B0FGV1CP6M) [**ZZIHAN Butterfly Costume for Toddler Girls 45T Fairy Costume Outfit with Tulle Dress Butterfly Wings & Headband Hair Clips Decor Stickers Ideal for Halloween School Plays & Birthday Gifts**ZZIHAN**$20.92**22 rev11mo ago](https://www.amazon.com/dp/B0FLV2RYJ8) [**5PCS Butterfly Costume for Girls Butterfly Wings Kids Skirt Stickers Mask and Bug Antenna Headband for Halloween**Beipegin**$17.63**19 rev11mo ago](https://www.amazon.com/dp/B0FJYBWVT9) [**Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)**Runkatja**$20.05**40 rev1y ago](https://www.amazon.com/dp/B0FC5TBWXM) [**Sunlisky Kids Butterfly Wings Costume for Girls Fairy Wings Dress Up Clothes Set Headband Mask Toddler Butterfly Costume for Halloween Birthday Party Favors Gifts**Sunlisky**$15.08**43 rev1y ago](https://www.amazon.com/dp/B0F87SXJ2X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Runkatja Butterfly Wings with Tutu Skirt Fairy Dress Up Costume for Girls Double-Side Butterfly Cape Halloween Costumes Set for kids Pretend Play Birthday Party & Festivals (RoseBlue)**Runkatja**$20.05**4.8★**▲ 891%**](https://www.amazon.com/dp/B0FC5TBWXM) [**Niurui Butterfly Costumes for Girls Kids Fairy Butterfly Wings with Skirt Dress Up for Halloween Birthday Party Play Toys GiftPurple green+skirt**Niurui**$15.01**4.4★**▲ 478%**](https://www.amazon.com/dp/B0DY65Z9GM) [**ZZIHAN Butterfly Costume for Toddler Girls 45T Fairy Costume Outfit with Tulle Dress Butterfly Wings & Headband Hair Clips Decor Stickers Ideal for Halloween School Plays & Birthday Gifts**ZZIHAN**$20.92**4.8★**▲ 393%**](https://www.amazon.com/dp/B0FLV2RYJ8) [**iROLEWIN iROLWIN Double Sided Kids-Butterfly-Wings for Toddler-Girls Fairy Dress Up Costume Butterfly Cape Headband Halloween Gifts**iROLEWIN**$15.62**4.6★**▲ 383%**](https://www.amazon.com/dp/B0D9B56XHC) [**Sunlisky Kids Butterfly Wings Costume for Girls Fairy Wings Dress Up for 2026 Graduation School Ceremony Kindergarten Grad Party & Halloween Cosplay**Sunlisky**$14.99**4.5★**▲ 233%**](https://www.amazon.com/dp/B0D49H8WZH)
**~~View all trending →~~**
## **What buyers say about butterfly costume for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“The mask fits well”*
**Quality-Overall**14%
*“The quality is fair”*
**Advertised Vs Actual Product**9%
*“Fit as advertised”*
**Fun/Entertainment Experience**9%
*“The lights and moving wings are a fun concept,”*
**Color**8%
*“Vibrant colors”*
**Value For Money**6%
*“Great value”*
**Brightness/Shine/Glow**4%
*“Nice and bright”*
**Material Quality**4%
*“Good material”*
**Gifting Purpose**3%
*“Perfect gift”*
**Shape/Style**2%
*“looked really cute on her”*
### **What buyers complain about **
**Assembly/Installation**12%
*“Difficult to assemble”*
**Size-Overall**12%
*“Runs very very small”*
**Quality-Overall**11%
*“Poor quality”*
**Durability**9%
*“Broke instantly”*
**Strength**8%
*“The wings break too easy”*
**Material Quality**4%
*“Feels like balloon material”*
**Brightness/Shine/Glow**3%
*“as it would not light up”*
**Product Condition**3%
*“ITEM ARRIVED USED”*
**Strap/String Quality**3%
*“And the straps are way too long”*
**Functionality-Overall**3%
*“Doesn't work”*
### **Top return reasons **
**Size-Overall**56%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Material Quality**4%
**Defective Material/Parts**3%
**Color**3%
**Value For Money**3%
**Strap/String Quality**2%
**Functionality-Overall**2%
**Durability**2%
## **Common questions**
- **Is butterfly costume for girls profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 58 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -34.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the butterfly costume for girls niche?**
- 24 brands and 37 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in butterfly costume for girls?**
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 5.8% — above our launch gate.
- **When does demand for butterfly costume for girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 54.3× the quietest.
- **What does it cost to enter the butterfly costume for girls niche?**
- Listings span $6.64–$35.13; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 330 reviews — the moat a new listing must climb.
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