---
title: "Butter Yellow Top — $219K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/butter-yellow-top"
last_updated: "2026-08-06T06:28:50.675Z"
locale: en
meta:
description: "Niche score 48/100 · $219K/yr market · 2.1M searches/yr · $15.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $219K/yr market · 2.1M searches/yr · $15.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butter Yellow Top — $219K/yr Amazon US Niche (2026) - Flapen"
---
# **butter yellow top**
**Skip it**
Soft demand (-44.7% this quarter) — this niche doesn't clear our bar today.
Market size 42Growth 3Conversion 8Competition 98Returns 12Price range 71Avg price 77Brand share 93Review moat 25Quality gap 65
**Competition**
**Incredible****7%**
top-5 click share — an open shelf
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$15.62**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.98–$37.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$219K**
$219K/yr · 2.1M searches
**Review moat**
**Bad****4,374.64**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-44.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, butter yellow top is a $219K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 42% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butter yellow top market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$156K–$195K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#757**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.
**Brands**
**107 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**42%**
Top 20: 74%
**Top-5 click share**
**7%**
Top 20: 19%
**Open market**
**63%**
- Trendy Queen11% - PRETTYGARDEN7% - Amazon Essentials5% - ANRABESS5% - ForeFair5% - ZESICA4%
## **Demand**
Weekly Amazon search volume, last 51 weeks — -44.7% search growth over the last 90 days.
225K175KSpike '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/butter-yellow-top/trend)
## **Top butter yellow top search terms**
- **green top**786K/yr-73.0%0.3% conv. - **maroon top**177K/yr+48.3%0.3% conv. - **black short sleeve top**120K/yr+8.1%1.2% conv. - **green tops**238K/yr-74.5%0.1% conv. - **cream blouse**96K/yr+5.2%0.2% conv. - **cute black top**80K/yr+26.4%0.2% conv. - **church tops**57K/yr+33.6%0.0% conv. - **black dressy top**71K/yr+19.0%0.2% conv. - **black fitted top**53K/yr+12.8%1.1% conv. - **black dress top**56K/yr+3.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/butter-yellow-top/search-terms)
## **Top butter yellow top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2K2%$4K3%$7K4%$9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Trendy Queen Womens Short Sleeve T Shirts - Buttery Soft Summer Crop Tops Slim Fit Y2k Basic Tees for Workout Black S**Trendy Queen**$9.76**4.5★6,336 rev](https://www.amazon.com/dp/B0BVFLK3YV) [2**ZESICA Womens Summer Asymmetrical T Shirts Ruched Fitted Y2K Going Out Tops 2026 Spring Fashion Outfits Casual Work Blouse Black M**ZESICA**$14.27**4.5★394 rev](https://www.amazon.com/dp/B0G34VSQZY) [3**TNNZEET Black Shirt Womens - Slim Fit Short Sleeve Crop Top Crew Neck Casual Basic Tees Spring Summer Fashion Outfits 2026**TNNZEET**$6.65**4.5★271 rev](https://www.amazon.com/dp/B0GGDBM6X5) [4**Trendy Queen Womens Fitted Short Sleeve Shirt Buttery Soft Top Stretchy Tee**Trendy Queen**$9.49**4.5★5,018 rev](https://www.amazon.com/dp/B0CYC7LCPH) [5**PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Green Medium)**PRETTYGARDEN**$17.59**4.4★925 rev](https://www.amazon.com/dp/B0GGZQTC15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Green Medium)**PRETTYGARDEN**$17.59**925 rev6mo ago](https://www.amazon.com/dp/B0GGZQTC15) [**Avidlove Black Going Out Tops for Women Boat Neck Seamless Double Lined Cute Tank Basic Fitted Summer Outfits**Avidlove**$22.69**69 rev6mo ago](https://www.amazon.com/dp/B0GGGDMRKR) [**TNNZEET Black Shirt Womens - Slim Fit Short Sleeve Crop Top Crew Neck Casual Basic Tees Spring Summer Fashion Outfits 2026**TNNZEET**$6.65**271 rev6mo ago](https://www.amazon.com/dp/B0GGDBM6X5) [**ZESICA Womens Summer Asymmetrical T Shirts Ruched Fitted Y2K Going Out Tops 2026 Spring Fashion Outfits Casual Work Blouse Black M**ZESICA**$14.27**394 rev7mo ago](https://www.amazon.com/dp/B0G34VSQZY) [**ZESICA Womens 2026 Summer Off Shoulder Tops Going Out Sexy Y2k Shirts Spring Fashion Cap Sleeve Ruched Asymmetrical Blouses Black M**ZESICA**$19.27**556 rev8mo ago](https://www.amazon.com/dp/B0G1TC9FYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Green Medium)**PRETTYGARDEN**$17.59**4.4★**▲ 59%**](https://www.amazon.com/dp/B0GGZQTC15) [**CHICME Women Built-in Bra Tank Tops Sleeveless Casual Shirts Racerback Ribbed Fitted Tank Tops (US Alpha Medium Regular Regular Army Green)**CHICME**$18.33**4.0★**▲ 59%**](https://www.amazon.com/dp/B0DJ1CTNC5) [**SOLY HUX Womens Peplum Halter Crop Tops Y2K Drawstring Tie Ruched Dressy Casual Spaghetti Strap Cami Top Mint Green Small**SOLY HUX**$19.35**4.2★**▲ 58%**](https://www.amazon.com/dp/B0DRC4R1Z7) [**PRETTYGARDEN Womens Long Sleeve Shirts 2026 Spring Crop Going Out Tops Casual Boat Neck Bell Sleeve Ribbed Ruched Y2K Clothes (Light Green Medium)**PRETTYGARDEN**$13.19**4.3★**▲ 57%**](https://www.amazon.com/dp/B0FKZ19DD5) [**Avidlove Black Going Out Tops for Women Boat Neck Seamless Double Lined Cute Tank Basic Fitted Summer Outfits**Avidlove**$22.69**4.2★**▲ 54%**](https://www.amazon.com/dp/B0GGGDMRKR)
**~~View all trending →~~**
## **What buyers say about butter yellow top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“fits as expected”*
**Comfort-Overall**10%
*“Comfortable too”*
**Quality-Overall**8%
*“Great quality and exactly as described”*
**Soft Feel**8%
*“Buttery Smooth”*
**Color**8%
*“Color is accurate”*
**Material Quality**6%
*“Comfortable material”*
**Shape/Style**5%
*“Flattering style”*
**Value For Money**4%
*“Great deal”*
**Stretchability/Expandability/Elasticity**3%
*“Stretchy and soft”*
**Advertised Vs Actual Product**2%
*“Exactly as pictured”*
### **What buyers complain about **
**Size-Overall**26%
*“to short”*
**Material Quality**6%
*“Material is very itchy”*
**Quality-Overall**4%
*“Not well made”*
**Color**4%
*“Color was off”*
**Smell**3%
*“Arrived with a chemical smell”*
**Thickness**2%
*“thicker than expected”*
**Stitch/Finish/Polish**2%
*“Bad seams”*
**Transparency**2%
*“was pretty see through in white”*
**Advertised Vs Actual Product**2%
*“looks nothing like the picture”*
**Length**2%
*“Too short”*
### **Top return reasons **
**Size-Overall**49%
**Length**8%
**Chest Fit**8%
**Material Quality**7%
**Color**4%
**Waist Fit**4%
**Sleeve Fit**3%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Thin**2%
## **Common questions**
- **Is butter yellow top profitable to sell on Amazon United States?**
- The niche generates $219K/yr across 436 tracked products. 72 of 161 products launched in the last 360 days are still selling. 90-day search growth is -44.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the butter yellow top niche?**
- 107 brands and 119 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in butter yellow top?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 8.6% — above our launch gate.
- **What does it cost to enter the butter yellow top niche?**
- Listings span $5.98–$37.40; the average listing price is $15.62 (sweet spot $15–$100). The average incumbent carries 4,375 reviews — the moat a new listing must climb.
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