---
title: "Burts Bees Sleep Sack — $154K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burts-bees-sleep-sack"
last_updated: "2026-08-11T02:09:22.112Z"
locale: en
meta:
description: "Niche score 36/100 · $154K/yr market · 393K searches/yr · $25.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $154K/yr market · 393K searches/yr · $25.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burts Bees Sleep Sack — $154K/yr Amazon US Niche (2026) - Flapen"
---
# **burts bees sleep sack**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 33Growth 23Conversion 19Competition 56Returns 34Price range 88Avg price 95Brand share 12Review moat 23Quality gap 19
**Avg price**
**Incredible****$25.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.34–$53.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$154K**
$154K/yr · 393K searches
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,096.95**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burts bees sleep sack is a $154K/yr Amazon United States market (393K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 36/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burts bees sleep sack market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$128K–$153K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 84%
**Open market**
**3%**
- Burt's Bees Baby58% - KeaBabies26% - HALO5% - Okayinn3% - KYTE BABY3% - FIEMOL2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
15K10KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burts-bees-sleep-sack/trend)
## **Top burts bees sleep sack search terms**
- **burts bees sleep sack**307K/yr-2.4%1.5% conv. - **sleep sack burts bees**14K/yr+0.4%1.3% conv. - **burts bee sleep sack**15K/yr-6.6%1.2% conv. - **burts bees wearable blanket**13K/yr-16.5%0.7% conv. - **burts bees baby sleep sack**8K/yr+4.7%0.8% conv. - **burts bees sleep sack xl**8K/yr-12.7%0.3% conv. - **burts bees sleep sack 1.0 tog**5K/yr+9.2%0.7% conv. - **burts bees beekeeper sleep sack**4K/yr-21.9%2.3% conv. - **burts bees sleep sacks**3K/yr+10.8%1.1% conv. - **burts bees sleepsack**3K/yr-3.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burts-bees-sleep-sack/search-terms)
## **Top burts bees sleep sack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$25K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**2-Pack Baby Sleep Sacks Zipper Wearable Blanket - 100% Organic Cotton 0.5TOG Soft Lightweight Toddler Sleeping Sack 6-12 months Easy to Wear Newborn Swaddles Sleepsack (BumbleBear M)**KeaBabies**$25.44**4.7★278 rev](https://www.amazon.com/dp/B0CQT7WSR5) [2**2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Butterflies M)**KeaBabies**$25.39**4.6★1,007 rev](https://www.amazon.com/dp/B0C5HQ26P2) [3**Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift**Burt's Bees Baby**$16.46**4.7★31,120 rev](https://www.amazon.com/dp/B072Q1PX1N) [4**Burts Bees Baby Beekeeper Wearable Blanket Winter Organic Cotton Swaddle 0.5 or 1.5 TOG Baby Infant Wearable Blanket & Essentials Shower Gift**Burt's Bees Baby**$18.32**4.7★31,120 rev](https://www.amazon.com/dp/B07PYLRYTD) [5**Burts Bees Baby Unisex Beekeeper Blanket 100% Organic Cotton Swaddle Transition Sleeping Bag Wearable Rugby Stripe Heather Grey Medium US**Burt's Bees Baby**$11.34**4.7★31,120 rev](https://www.amazon.com/dp/B071J9BDXR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burts Bees Baby Organic Cotton Footed Pajamas for Boys Zipper PJ Sleeper Snug Fit Sleepwear with Non-Slip Bee Grips**Burt's Bees Baby**$13.86**13,705 rev7mo ago](https://www.amazon.com/dp/B0G22P91WG) [**2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Bunnies M)**KeaBabies**$25.74**1,007 rev1y ago](https://www.amazon.com/dp/B0F189F3LY) [**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG**Burt's Bees Baby**$25.14**294 rev1y ago](https://www.amazon.com/dp/B0DPLKDKN5) [**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG**Burt's Bees Baby**$24.78**147 rev1y ago](https://www.amazon.com/dp/B0DPLMBSLP) [**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG**Burt's Bees Baby**$26.40**294 rev1y ago](https://www.amazon.com/dp/B0DPLL4Y17)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burts Bees Baby Organic Cotton Footed Pajamas for Boys Zipper PJ Sleeper Snug Fit Sleepwear with Non-Slip Bee Grips**Burt's Bees Baby**$13.86**4.7★**▲ 157%**](https://www.amazon.com/dp/B0G22P91WG) [**BubblePanda Rayon Made from Bamboo Sleep Sack 6-12 Months 0.5 Tog Soft Lightweight Toddler Sleep Sack for Babies 2-Way Zipper Wearable Blanket Baby 6 Months**Okayinn**$26.14**4.6★**▲ 156%**](https://www.amazon.com/dp/B0CMTH7N7H) [**2-Pack Organic Baby Sleep Sacks 100% Cotton - Soft & Breathable 0.5TOG Baby Wearable Blanket Toddler Sleeping Sack 6-18 Months Easy to Wear Swaddles for Newborns Infants (Bunnies M)**KeaBabies**$25.74**4.6★**▲ 154%**](https://www.amazon.com/dp/B0F189F3LY) [**2-Pack Baby Sleep Sacks Zipper Wearable Blanket - 100% Organic Cotton 0.5TOG Soft Lightweight Toddler Sleeping Sack 12-24 months Easy to Wear Newborn Swaddles Sleepsack (BumbleBear L)**KeaBabies**$26.69**4.7★**▲ 149%**](https://www.amazon.com/dp/B0CS623CH2) [**Burts Bees Baby Organic Beekeeper Infant Wearable Blanket Unisex Swaddle Lightweight 0.5 TOG or Medium Weight 1.5 TOG**Burt's Bees Baby**$25.49**4.7★**▲ 134%**](https://www.amazon.com/dp/B0DPLKM1V7)
**~~View all trending →~~**
## **What buyers say about burts bees sleep sack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Soft Fabric”*
**Quality-Overall**13%
*“Excellent quality”*
**Sleep Quality**11%
*“I have loved this sleep suit”*
**Value For Money**6%
*“Great price”*
**Comfort-Overall**5%
*“Amazingly soft and comfortable”*
**Size-Overall**5%
*“The sizing is accurate”*
**Weight Light**5%
*“not too light or too heavy”*
**Breathability**4%
*“it looks very comfortable and breathable”*
**Warmth**4%
*“It keeps my girl warm”*
**Zipper Quality**3%
*“Double zipper is very smooth”*
### **What buyers complain about **
**Size-Overall**13%
*“its super long”*
**Zipper Quality**12%
*“the zipper broke”*
**Durability**5%
*“broken after 2 months”*
**Color**3%
*“Looks faded which gives impression of being overused”*
**Material Quality**3%
*“material was poor quality/thin/no warmth would be good for summer only”*
**Pilling/Linting**3%
*“Only downfall is it must be cheap material because it started pilling after less than 3 washes”*
**Product Condition**3%
*“received used”*
**Washability**3%
*“I do not recommend anything that shrinks so much in the wash”*
**Neck Fit**2%
*“bunches at the neck”*
**Value For Money**2%
*“Not Worth the Price, Runs Large”*
### **Top return reasons **
**Size-Overall**48%
**Length**11%
**Thin**5%
**Zipper Quality**5%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Thickness**2%
**Width**2%
**Product Condition**2%
## **Common questions**
- **Is burts bees sleep sack profitable to sell on Amazon United States?**
- The niche generates $154K/yr across 37 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (36/100).
- **How competitive is the burts bees sleep sack niche?**
- 9 brands and 16 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in burts bees sleep sack?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Durability. The return rate is 4.3%.
- **When does demand for burts bees sleep sack peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the burts bees sleep sack niche?**
- Listings span $11.34–$53.82; the average listing price is $25.50 (sweet spot $15–$100). The average incumbent carries 7,097 reviews — the moat a new listing must climb.
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