---
title: "Burts Bees Christmas Pajamas — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burts-bees-christmas-pajamas"
last_updated: "2026-08-11T01:16:01.525Z"
locale: en
meta:
description: "Niche score 42/100 · $21K/yr market · 574K searches/yr · $18.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $21K/yr market · 574K searches/yr · $18.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burts Bees Christmas Pajamas — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **burts bees christmas pajamas**
**Skip it**
Soft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 2Competition 97Returns 48Price range 77Avg price 85Brand share 96Review moat 37Quality gap 24
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$18.88**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.47–$120.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,764.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$21K**
$21K/yr · 574K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-97.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, burts bees christmas pajamas is a $21K/yr Amazon United States market (574K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burts bees christmas pajamas market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$76K–$94K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#9,358**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **83%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**76 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**35%**
Top 20: 71%
**Top-5 click share**
**12%**
Top 20: 35%
**Open market**
**61%**
- Hupohoi17% - The Children's Place5% - Ekouaer5% - Vopmocld4% - VAENAIT BABY4% - little planet by carter's3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -97.7% search growth over the last 90 days.
125K75KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 158.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burts-bees-christmas-pajamas/trend)
## **Top burts bees christmas pajamas search terms**
- **bunny pajamas**26K/yr-81.0%0.4% conv. - **easter pajamas**127K/yr-98.4%0.3% conv. - **bunny pajamas for girls**13K/yr-77.7%0.6% conv. - **easter pajamas women**29K/yr-97.3%0.1% conv. - **easter pajamas toddler**58K/yr-98.9%0.2% conv. - **easter pajamas for kids**41K/yr-98.5%0.2% conv. - **easter pjs**37K/yr-98.6%0.0% conv. - **easter pjs women**14K/yr-96.3%0.0% conv. - **toddler easter pajamas**30K/yr-98.3%0.2% conv. - **boys easter pajamas**38K/yr-98.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burts-bees-christmas-pajamas/search-terms)
## **Top burts bees christmas pajamas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2062%$4123%$6184%$8241101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELUNORUS Womens Soft Silky Satin Pajamas Set Button Down Cooling Loungewear 2 Pcs Sleep Short Pajamas for Mom and Grandma Rabbit Large**ELUNORUS**$32.05**4.2★7 rev](https://www.amazon.com/dp/B0G1XDJ9Q8) [2**Hupohoi Unisex Kids Boys and Girls Pajama Sets Summer Short Sleeve With Shorts Sleepwear Silky Button Down Loungewear 2pcs-Pink Bunny 12**Hupohoi**$14.09**4.6★518 rev](https://www.amazon.com/dp/B0CYGJ7RHY) [3**Hupohoi Big Girls Button Down Pajama Set 3pcs Short Sleeve Long Pants with Shorts Crepe Wrinkled Fabric Sleepwear Cute Patterns Nighty Rabbit 10**Hupohoi**$19.35**4.4★605 rev](https://www.amazon.com/dp/B0D6W3R164) [4**AILMQYJL Snug Fit Unisex Adult Onesie Pajamas Flannel Rabbit Cosplay One Piece Halloween Costume hooded Sleepwear Homewear**AILMQYJL**$24.34**4.6★152 rev](https://www.amazon.com/dp/B0FD7DMLG2) [5**Hupohoi Unisex Girls Boys Kids Pajama Sets Button Down Satin Sleepwear Nighty 3PCS Silky Lounge Sets Nightwear Short Sleeve Long Pants 3pcs-Pink Bunny 10**Hupohoi**$18.32**4.4★912 rev](https://www.amazon.com/dp/B0CYGGYFDM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ekouaer Womens Pajama Sets 2 Piece Sexy Lingerie Sleepwear with Pockets Lightweight Lace Cami Shorts Adjustable Straps Pjs**Ekouaer**$16.97**68 rev4mo ago](https://www.amazon.com/dp/B0GF23HWF1) [**Vopmocld Big Kids Unisex Pjs Set Girls Boys Silk Pajama Sets Satin Clasic Sleepwear Summer 2 Pieces Button Down Nighty Bow Bunny 8**Vopmocld**$15.58**750 rev5mo ago](https://www.amazon.com/dp/B0GJNQNTZ1) [**little planet by carters Girl 2-piece Pajamas made with Organic Cotton Pink Bunnies 4T**little planet by carter's**$12.93**838 rev5mo ago](https://www.amazon.com/dp/B0GGVGWKHB) [**little planet by carters Girl 2-piece Pajamas made with Organic Cotton Pink Bunnies 3T**little planet by carter's**$12.97**838 rev5mo ago](https://www.amazon.com/dp/B0GGWCD6QH) [**Hupohoi Kids Pajama Sets 3pcs Cartoon Sleepwear Chest Pocket Short Sleeve Top with Shorts Pants Nighty Pjs 6 to 18 Years Bowknot Bunny 14**Hupohoi**$20.92**36 rev6mo ago](https://www.amazon.com/dp/B0GCSGNB6V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ekouaer Womens Pajama Sets 2 Piece Sexy Lingerie Sleepwear with Pockets Lightweight Lace Cami Shorts Adjustable Straps Pjs**Ekouaer**$16.97**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0GF23HWF1) [**Vopmocld Big Kids Unisex Pjs Set Girls Boys Silk Pajama Sets Satin Clasic Sleepwear Summer 2 Pieces Button Down Nighty Bow Bunny 8**Vopmocld**$15.58**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0GJNQNTZ1) [**ELUNORUS Womens Soft Silky Satin Pajamas Set Button Down Cooling Loungewear 2 Pcs Sleep Short Pajamas for Mom and Grandma Rabbit Large**ELUNORUS**$32.05**4.2★**▲ 941%**](https://www.amazon.com/dp/B0G1XDJ9Q8) [**Hupohoi Kids Pajama Sets 3pcs Cartoon Sleepwear Chest Pocket Short Sleeve Top with Shorts Pants Nighty Pjs 6 to 18 Years Bowknot Bunny 14**Hupohoi**$20.92**4.7★**▲ 924%**](https://www.amazon.com/dp/B0GCSGNB6V) [**Owlivia 100% Organic Cotton Baby Long Sleeve Pajama Sets Toddler Boy Girl 2-Piece Sleepwear(7-8 Years Pink Rabbit)**Owlivia**$17.07**4.8★**▲ 878%**](https://www.amazon.com/dp/B0D25MV9T1)
**~~View all trending →~~**
## **What buyers say about burts bees christmas pajamas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“Very Comfy”*
**Soft Feel**19%
*“Soft as butter”*
**Size-Overall**16%
*“Size is accurate”*
**Quality-Overall**7%
*“Quality & colors are cute”*
**Value For Money**4%
*“Great price”*
**Warmth**3%
*“It's very warm, and it's cute”*
**Material Quality**3%
*“Soft material”*
**Color**2%
*“colors that are great”*
**Weight Light**2%
*“The fabric is lightweight”*
**Machine Wash Suitability**2%
*“Washes well without issues”*
### **What buyers complain about **
**Size-Overall**33%
*“Very small”*
**Material Quality**5%
*“The material feels cheap”*
**Soft Feel**3%
*“But after I washed it about two times it wasn't as soft anymore”*
**Comfort-Overall**3%
*“I can't wear them”*
**Advertised Vs Actual Product**2%
*“Very misleading”*
**Transparency**2%
*“Runs big and see through”*
**Pockets/Compartments**2%
*“the pockets make your hips look super wide”*
**Waist Fit**2%
*“The waist is too tight”*
**Thickness**2%
*“Thin”*
**Quality-Overall**2%
*“the quality was a bit disappointing”*
### **Top return reasons **
**Size-Overall**58%
**Length**7%
**Material Quality**6%
**Waist Fit**4%
**Color**2%
**Thin**2%
**Advertised Vs Actual Product**2%
**Value For Money**1%
**Sleeve Fit**1%
**Shape/Style**1%
## **Common questions**
- **Is burts bees christmas pajamas profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 174 tracked products. 5 of 86 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (42/100).
- **How competitive is the burts bees christmas pajamas niche?**
- 76 brands and 77 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in burts bees christmas pajamas?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Soft Feel. The return rate is 3.2%.
- **When does demand for burts bees christmas pajamas peak?**
- Demand peaks in Mar–Apr; the busiest month runs 158.5× the quietest.
- **What does it cost to enter the burts bees christmas pajamas niche?**
- Listings span $9.47–$120.00; the average listing price is $18.88 (sweet spot $15–$100). The average incumbent carries 2,764 reviews — the moat a new listing must climb.
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