---
title: "Burton Jacket — $62K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burton-jacket"
last_updated: "2026-08-11T01:58:24.423Z"
locale: en
meta:
description: "Niche score 30/100 · $62K/yr market · 241K searches/yr · $183.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $62K/yr market · 241K searches/yr · $183.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burton Jacket — $62K/yr Amazon US Niche (2026) - Flapen"
---
# **burton jacket**
**Skip it**
Soft demand (-88.4% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 0Conversion 2Competition 95Returns 6Price range 22Avg price 49Brand share 19Review moat 90Quality gap 30
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Review moat**
**Great****195.53**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$183.92**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$16.12–$393.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$62K**
$62K/yr · 241K searches
**Returns**
**Bad****10.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-88.4%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, burton jacket is a $62K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burton jacket market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$46K–$92K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#4,152**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **65%**
- **Out of stock**
- **19.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 45%
**Open market**
**6%**
- Burton54% - 68621% - GSOU SNOW8% - Volcom6% - HIGH EXPERIENCE4% - TYFRV1% - Open — no brand owns it (11 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -88.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 23.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burton-jacket/trend)
## **Top burton jacket search terms**
- **burton jacket**22K/yr-68.0%0.1% conv. - **burton snowboard jacket**49K/yr-92.7%0.2% conv. - **burton jacket men**11K/yr-55.0%0.0% conv. - **snowboard hoodie**41K/yr-94.2%0.1% conv. - **volcom snowboard jacket**24K/yr-88.4%0.0% conv. - **dope snowboard jacket men**2K/yr-16.1%0.0% conv. - **waterproof hoodie snowboarding**9K/yr-88.5%0.0% conv. - **dc snowboard jacket**6K/yr-67.7%0.0% conv. - **snow hoodie**12K/yr-90.3%0.0% conv. - **baggy snowboard jacket**13K/yr-92.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burton-jacket/search-terms)
## **Top burton jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$4K8%$5K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burton Mens Reserve 2-Layer 3-in-1 Jacket Waterproof Winter Snowboard Jacket with Removable Liner True Black Large**Burton**$290.12**3.1★2 rev](https://www.amazon.com/dp/B0FKMYNR5S) [2**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock Medium**686**$176.34**4.8★16 rev](https://www.amazon.com/dp/B0FMKKNNZF) [3**Burton Mens Reserve 2-Layer Shell Jacket Waterproof Winter Snowboard Jacket for Layering with Hood & Tech Pockets Gray Cloud/Washed Lavender Medium**Burton**$159.49**4.9★11 rev](https://www.amazon.com/dp/B0FLDWH1BZ) [4**Burton Mens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Light Teal X-Large**Burton**$218.04**4.6★7 rev](https://www.amazon.com/dp/B0FKMWVTGD) [5**Burton Womens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Summit Taupe Large**Burton**$201.29**3.8★7 rev](https://www.amazon.com/dp/B0FKMY2CBQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HIGH EXPERIENCE Ski Hoodie Snowboard Pullover Jacket Snow Anarok Baggy Waterproof Windproof Insulated for Women Men (US Alpha Medium Regular Regular Light Gray)**HIGH EXPERIENCE**$91.04**13 rev10mo ago](https://www.amazon.com/dp/B0FL7BT3WV) [**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock Medium**686**$176.34**16 rev11mo ago](https://www.amazon.com/dp/B0FMKKNNZF) [**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Black Medium**686**$179.35**16 rev11mo ago](https://www.amazon.com/dp/B0FMKJBHNG) [**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock XX-Large**686**$172.14**16 rev11mo ago](https://www.amazon.com/dp/B0FMKJNKSF) [**686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Caramel Ripstop Large**686**$180.66**16 rev11mo ago](https://www.amazon.com/dp/B0FMKLZKMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burton Womens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Summit Taupe Large**Burton**$201.29**3.8★**▲ 470%**](https://www.amazon.com/dp/B0FKMY2CBQ) [**686 Mens Smarty 3-in-1 Form Jacket - 2-Layer Shell with Removable Inner Thermal Puff - Water & Weather Resistant - Charcoal Colorblock Large**686**$252.98**5.0★**▲ 383%**](https://www.amazon.com/dp/B0FMLG7Y78) [**Burton Womens Reserve GORE-TEX 2L Insulated Jacket Prism Pro M**Burton**$291.17**4.6★**▲ 377%**](https://www.amazon.com/dp/B0FKMWRF6H) [**Burton Kids Hillslope 2-Layer Insulated Jacket Waterproof Winter Coat with Room to Grow System City Streets/True Black Large**Burton**$148.87**4.7★**▲ 363%**](https://www.amazon.com/dp/B0DXC7FVKF) [**Burton Mens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Light Teal X-Large**Burton**$218.04**4.6★**▲ 347%**](https://www.amazon.com/dp/B0FKMWVTGD)
**~~View all trending →~~**
## **What buyers say about burton jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**31%
*“Comfortable and warm”*
**Quality-Overall**13%
*“The quality is top notch light weight and comfortable”*
**Size-Overall**9%
*“Fits true to size”*
**Value For Money**5%
*“worth the price”*
**Pockets/Compartments**4%
*“pockets are great”*
**Comfort-Overall**3%
*“Very comfortable”*
**Water Resistance**3%
*“Great quality, good waterproofing”*
**Grip**3%
*“easy to grip necessary items”*
**Soft Feel**2%
*“Soft and cozy inside”*
**Moist/Dry**1%
*“my hands stayed completely dry”*
### **What buyers complain about **
**Warmth**11%
*“don't do much for warmth”*
**Size-Overall**11%
*“those didn't fit”*
**Water Resistance**6%
*“peels quickly leaving no waterproof protection”*
**Advertised Vs Actual Product**5%
*“Different than expected”*
**Suitability Winter Weather**4%
*“they did not keep my hands warm this Winter”*
**Value For Money**4%
*“which would have probably been both cheaper”*
**Thickness**3%
*“These are way thicker than I was expecting”*
**Quality-Overall**3%
*“Very cheap”*
**Drying Time**2%
*“downside is that its hard to dry the inside once they become wet”*
**Smell**2%
*“now the inside stinks a lot”*
### **Top return reasons **
**Size-Overall**65%
**Warmth**5%
**Advertised Vs Actual Product**4%
**Weight Heavy**3%
**Thickness**2%
**Value For Money**2%
**Material Quality**2%
**Quality-Overall**1%
**Water Resistance**1%
**Suitability Winter Weather**1%
## **Common questions**
- **Is burton jacket profitable to sell on Amazon United States?**
- The niche generates $62K/yr across 119 tracked products. 2 of 75 products launched in the last 360 days are still selling. 90-day search growth is -88.4%. Flapen's verdict: Skip it (30/100).
- **How competitive is the burton jacket niche?**
- 17 brands and 54 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in burton jacket?**
- Top complaints mined from reviews: Warmth, Size-Overall, Water Resistance. The return rate is 10.3% — above our launch gate.
- **When does demand for burton jacket peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 23.6× the quietest.
- **What does it cost to enter the burton jacket niche?**
- Listings span $16.12–$393.15; the average listing price is $183.92 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.
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