---
title: "Burton Hoodie — $17K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burton-hoodie"
last_updated: "2026-08-11T03:23:08.516Z"
locale: en
meta:
description: "Niche score 30/100 · $17K/yr market · 160K searches/yr · $83.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $17K/yr market · 160K searches/yr · $83.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burton Hoodie — $17K/yr Amazon US Niche (2026) - Flapen"
---
# **burton hoodie**
**Skip it**
Soft demand (-63.9% this quarter) — this niche doesn't clear our bar today.
Market size 4Growth 0Conversion 2Competition 91Returns 10Price range 17Avg price 81Brand share 10Review moat 49Quality gap 65
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$83.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,639.12**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$10.39–$512.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****9.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$17K**
$17K/yr · 160K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-63.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, burton hoodie is a $17K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burton hoodie market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$42K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#33,249**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **47%**
- **Out of stock**
- **10.4%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**97**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**24%**
Top 20: 54%
**Open market**
**4%**
- Burton92% - Wrangler Authentics1% - Backcountry1% - Posse Comitatus1% - Vintage Retro Burton, Idaho1% - Quiksilver1% - Open — no brand owns it (8 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -63.9% search growth over the last 90 days.
5K3KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burton-hoodie/trend)
## **Top burton hoodie search terms**
- **burton**121K/yr-60.9%0.1% conv. - **burton hoodie**19K/yr-70.4%0.4% conv. - **burton sweatshirt**7K/yr-67.1%0.5% conv. - **burton women**8K/yr-80.9%0.3% conv. - **burton hoodies for men**6K/yr-90.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burton-hoodie/search-terms)
## **Top burton hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$3464%$6936%$1K8%$1K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Burton Mens Gore-TEX Insulated Mittens Waterproof Winter Snowboard Mittens Jake Blue Large**Burton**$75.14**4.7★154 rev](https://www.amazon.com/dp/B0DS944S8D) [2**Burton Mens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Hood Gray/Lavender X-Large**Burton**$229.80**4.6★7 rev](https://www.amazon.com/dp/B0FKMWH3RQ) [3**Burton Kids Weekend Midweight Socks 2-Pack Soft Sage Small/Med**Burton**$27.84**4.4★10 rev](https://www.amazon.com/dp/B0FL7Q5QCK) [4**Burton Stretch Liner 2.0 True Black Small**Burton**$24.95**4.3★8 rev](https://www.amazon.com/dp/B0CN3VLTD6) [5**Burton BRTN Short Sleeve T-Shirt True Black Small**Burton**$14.94**4.4★112 rev](https://www.amazon.com/dp/B07KY5V4L4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burton Mens Oak Pullover Hoodie Technical Sweatshirt with Quick-Drying Fleece & Thumbhole Cuffs Soft Sage Heather Small**Burton**$36.46**456 rev6mo ago](https://www.amazon.com/dp/B0GG5QZ3F2) [**Burton Kids Weekend Midweight Socks 2-Pack Soft Sage Small/Med**Burton**$27.84**10 rev11mo ago](https://www.amazon.com/dp/B0FL7Q5QCK) [**Burton Mens Midweight Emblem Socks Summit Taupe Large**Burton**$19.65**13 rev11mo ago](https://www.amazon.com/dp/B0FLY4WYF3) [**Burton Mens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Hood Gray/Lavender X-Large**Burton**$229.80**7 rev11mo ago](https://www.amazon.com/dp/B0FKMWH3RQ) [**Burton Womens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Summit Taupe Large**Burton**$201.29**7 rev11mo ago](https://www.amazon.com/dp/B0FKMY2CBQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burton Womens Reserve 2-Layer Insulated Jacket Waterproof Winter Snowboard Jacket with Helmet Compatible Hood Summit Taupe Large**Burton**$201.29**3.8★**▲ 156%**](https://www.amazon.com/dp/B0FKMY2CBQ) [**Burton Mens Gore-TEX Insulated Mittens Waterproof Winter Snowboard Mittens Jake Blue Large**Burton**$75.14**4.7★**▲ 155%**](https://www.amazon.com/dp/B0DS944S8D) [**Burton Mens Oak Pullover Hoodie Technical Sweatshirt with Quick-Drying Fleece & Thumbhole Cuffs Soft Sage Heather Small**Burton**$36.46**4.7★**▲ 153%**](https://www.amazon.com/dp/B0GG5QZ3F2) [**Burton Kids Weekend Midweight Socks 2-Pack Soft Sage Small/Med**Burton**$27.84**4.4★**▲ 152%**](https://www.amazon.com/dp/B0FL7Q5QCK) [**Burton Womens Oak Fleece Pants True Black Heather Medium**Burton**$33.82**5.0★**▲ 151%**](https://www.amazon.com/dp/B081FL2XYV)
**~~View all trending →~~**
## **What buyers say about burton hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Sizing was accurate”*
**Quality-Overall**16%
*“Excellent Quality”*
**Comfort-Overall**12%
*“comfortable”*
**Warmth**11%
*“Great warm socks”*
**Value For Money**9%
*“Really good value for money”*
**Material Quality**7%
*“comfortable and high-quality fabric”*
**Exercise/Sports Suitability**2%
*“Shorts were great as I wasn't expecting to snowboard”*
**Drop/Impact Protection**2%
*“Good protection”*
**Weather Proof**2%
*“Amazing protection for ice skating”*
**Soft Feel**2%
*“feel very soft”*
### **What buyers complain about **
**Size-Overall**22%
*“the legs are short”*
**Color**8%
*“Even the dark ones”*
**Machine Wash Suitability**5%
*“the entirety of the bottom hem rolled up after washing”*
**Weight Heavy**5%
*“Is bulky”*
**Cushion**5%
*“The only downside was that I wished that it had more padding on the tailbone”*
**Material Quality**4%
*“the material is paper thin and tears easily”*
**Warmth**3%
*“Needed these today so very unfortunate they won't keep anyone warm”*
**Ease Of Use**3%
*“Takes a bit of getting used to”*
**Hard Feel**3%
*“The padding feels hard”*
**Comfort-Overall**3%
*“feels like a diaper when not directly in use”*
### **Top return reasons **
**Size-Overall**59%
**Cushion**5%
**Length**4%
**Material Quality**3%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Waist Fit**3%
**Weight Heavy**2%
**Value For Money**2%
**Comfort-Overall**2%
## **Common questions**
- **Is burton hoodie profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 92 tracked products. 2 of 30 products launched in the last 360 days are still selling. 90-day search growth is -63.9%. Flapen's verdict: Skip it (30/100).
- **How competitive is the burton hoodie niche?**
- 14 brands and 97 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in burton hoodie?**
- Top complaints mined from reviews: Size-Overall, Color, Machine Wash Suitability. The return rate is 9.1% — above our launch gate.
- **What does it cost to enter the burton hoodie niche?**
- Listings span $10.39–$512.59; the average listing price is $83.08 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.
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