---
title: "Burlebo Hat — $195K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burlebo-hat"
last_updated: "2026-08-11T11:26:32.164Z"
locale: en
meta:
description: "Niche score 53/100 · $195K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $195K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burlebo Hat — $195K/yr Amazon US Niche (2026) - Flapen"
---
# **burlebo hat**
**Worth a look**
Shows sweet-spot pricing room ($26.60–$96.25), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 39Growth 80Conversion 6Competition 87Returns 56Price range 95Avg price 93Brand share 0Review moat 90Quality gap 16
**Price range**
**Incredible****$26.60–$96.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$49.43**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****204.34**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Growth**
**Great****+71.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$195K**
$195K/yr · 820K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, burlebo hat is a $195K/yr Amazon United States market (820K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burlebo hat market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$148K–$198K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#471**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**4 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**28%**
Top 20: 68%
**Open market**
**0%**
- Burlebo56% - BURLEBO42% - maamgic1% - Field & Stream1%
## **Demand**
Weekly Amazon search volume, last 22 weeks — +71.4% search growth over the last 90 days.
35K25KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burlebo-hat/trend)
## **Top burlebo hat search terms**
- **burlebo**409K/yr+64.3%0.4% conv. - **burlebo shirts men**132K/yr+99.6%0.5% conv. - **burlebo shorts men**43K/yr+113.6%0.4% conv. - **burlebo shorts**44K/yr+21.4%0.4% conv. - **burbelo**29K/yr+75.6%0.3% conv. - **burbelo shirts men**22K/yr+72.7%0.3% conv. - **mens burlebo**16K/yr+72.8%0.3% conv. - **mens burlebo shirts**11K/yr+186.4%0.5% conv. - **burlebo shirts**12K/yr+186.7%0.3% conv. - **mens burlebo shorts**7K/yr+157.2%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burlebo-hat/search-terms)
## **Top burlebo hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$6K6%$12K9%$18K12%$23K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BURLEBO Athletic Short - Classic Deer Camo**BURLEBO**$54.81**4.8★305 rev](https://www.amazon.com/dp/B0B5YCYCRH) [2**Burlebo Go to Tee - Classic Deer Camo**Burlebo**$33.03**4.7★166 rev](https://www.amazon.com/dp/B0FZN2ZCFL) [3**Burlebo Go to Tee - Classic Deer Camo**Burlebo**$32.47**4.7★166 rev](https://www.amazon.com/dp/B0FZMZPJDT) [4**Burlebo Performance Hoodie - Classic Deer Camo**Burlebo**$63.49**4.8★436 rev](https://www.amazon.com/dp/B09RRM29B1) [5**BURLEBO Backpack - Classic Deer Camo**BURLEBO**$59.48**4.7★213 rev](https://www.amazon.com/dp/B0D88X32YB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Burlebo Short Sleeve Tee - Into The Wild - Ash Grey**Burlebo**$33.12**11 rev4mo ago](https://www.amazon.com/dp/B0GR1KK1ZX) [**Burlebo Short Sleeve Tee - Into The Wild - Ash Grey**Burlebo**$32.87**11 rev4mo ago](https://www.amazon.com/dp/B0GR16RTND) [**Burlebo Go to Tee - Classic Deer Camo**Burlebo**$33.03**166 rev8mo ago](https://www.amazon.com/dp/B0FZN2ZCFL) [**Burlebo Go to Tee - Classic Deer Camo**Burlebo**$32.47**166 rev8mo ago](https://www.amazon.com/dp/B0FZMZPJDT) [**Burlebo Go to Tee - White Camo**Burlebo**$33.33**166 rev8mo ago](https://www.amazon.com/dp/B0FZMXQT6V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Burlebo Short Sleeve Tee - Into The Wild - Ash Grey**Burlebo**$33.12**4.6★**▲ 28%**](https://www.amazon.com/dp/B0GR1KK1ZX) [**Burlebo Short Sleeve Tee - Rad Dad Deer Camo - Heather Black**Burlebo**$32.63**4.6★**▲ 27%**](https://www.amazon.com/dp/B0FMZX3PDP) [**Burlebo Go to Tee - Black Camo**Burlebo**$32.87**4.7★**▲ 27%**](https://www.amazon.com/dp/B0FZN2D1G1) [**Burlebo Short Sleeve Tee - Into The Wild - Ash Grey**Burlebo**$32.87**4.6★**▲ 27%**](https://www.amazon.com/dp/B0GR16RTND) [**BURLEBO Swim Trunks - Jumbo Pintail Camo**BURLEBO**$55.40**4.9★**▲ 26%**](https://www.amazon.com/dp/B0DZFKTQVX)
**~~View all trending →~~**
## **What buyers say about burlebo hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Fits to size”*
**Quality-Overall**15%
*“Good quality”*
**Comfort-Overall**10%
*“Super comfortable”*
**Soft Feel**10%
*“So soft”*
**Material Quality**7%
*“The material is breathable”*
**Value For Money**4%
*“Worth the buy”*
**Durability**4%
*“will not break”*
**Breathability**4%
*“breathable”*
**Weight Light**4%
*“Im really, love this lightweight performance shirt”*
**Shape/Style**2%
*“Love the style”*
### **What buyers complain about **
**Size-Overall**31%
*“Too small”*
**Material Quality**3%
*“I'm generally not a fan of polyester shirts”*
**Shrinkage Resistance**3%
*“Shrinks a bit after a wash”*
**Value For Money**2%
*“DISAPPOINTED AND OVERPRICED”*
**Thickness**2%
*“Thin”*
**Pockets/Compartments**2%
*“No back pockets”*
**Color**1%
*“The black looks like an expensive dress tee”*
**Stretchability/Expandability/Elasticity**1%
*“A bit stretchy”*
**Arm Fit**1%
*“remained surprisingly loose in the underarms”*
**Quality-Overall**1%
*“Very poor quality”*
### **Top return reasons **
**Size-Overall**60%
**Length**6%
**Waist Fit**5%
**Inseam Fit**4%
**Color**3%
**Chest Fit**3%
**Material Quality**2%
**Thigh Fit**2%
**Advertised Vs Actual Product**2%
**Sleeve Fit**2%
## **Common questions**
- **Is burlebo hat profitable to sell on Amazon United States?**
- The niche generates $195K/yr across 62 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is +71.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the burlebo hat niche?**
- 4 brands and 15 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in burlebo hat?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Shrinkage Resistance. The return rate is 2.8%.
- **What does it cost to enter the burlebo hat niche?**
- Listings span $26.60–$96.25; the average listing price is $49.43 (sweet spot $15–$100). The average incumbent carries 204 reviews — the moat a new listing must climb.
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