---
title: "Burkini — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burkini"
last_updated: "2026-08-11T02:07:49.608Z"
locale: en
meta:
description: "Niche score 59/100 · $55K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $55K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burkini — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **burkini**
**Worth a look**
Shows demand growing +234.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 98Conversion 2Competition 96Returns 0Price range 95Avg price 95Brand share 48Review moat 85Quality gap 86
**Growth**
**Incredible****+234.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$41.06**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.13–$58.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****293.3**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$55K**
$55K/yr · 830K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.5%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burkini is a $55K/yr Amazon United States market (830K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burkini market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$82K–$103K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#10,057**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**21 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**15%**
Top 20: 39%
**Open market**
**19%**
- OBEEII36% - IKADEX14% - ODIZLI10% - ZAFUL10% - FYMNSI6% - IDOPIP5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +234.5% search growth over the last 90 days.
50K30KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burkini/trend)
## **Top burkini search terms**
- **burkini**255K/yr+235.7%0.1% conv. - **burkini swimsuits for women**190K/yr+250.4%0.1% conv. - **muslim swimsuits for women**153K/yr+194.8%0.1% conv. - **islamic swimming suits for women**41K/yr+270.3%0.1% conv. - **birkini**22K/yr+263.4%0.2% conv. - **hijabi swimsuits for women**18K/yr+367.6%0.1% conv. - **muslim swimsuit**21K/yr+222.2%0.1% conv. - **burkini for women**15K/yr+985.3%0.1% conv. - **hijab swimsuit**14K/yr+187.9%0.1% conv. - **swimsuit for muslim women**9K/yr+356.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burkini/search-terms)
## **Top burkini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OBEEII Burkini Swimsuits for Women Full Coverage Long Sleeve Muslim Islamic Swimwear Rash Guard Patchwork Burkini Bathing Suit with Hijab Summer Sun Protection Swimming Suit Green-Floral Print M**OBEEII**$37.37**4.0★44 rev](https://www.amazon.com/dp/B0GR8KRZMY) [2**IKADEX Muslim Swimsuits for Women Burkini Swimwear 5 PCS Full Covered Rash Guard Surfing Bathing Suit Wetsuit with Swimming Cap Black L**IKADEX**$54.00**4.4★14 rev](https://www.amazon.com/dp/B0F2SJTB1T) [3**IKADEX Muslim Swimsuits for Women Burkini Swimwear 5 PCS Full Covered Rash Guard Surfing Bathing Suit Wetsuit with Swimming Cap Blue L**IKADEX**$55.81**4.4★14 rev](https://www.amazon.com/dp/B0F2SRL42W) [4**Plus Size Burkini Muslim Swimsuits for Women Modest Islamic Swimwear Long Sleeve Full Cover 3PCS Set Beachwear with Cap Black**seewavom**$30.01**4.1★83 rev](https://www.amazon.com/dp/B0C4SH9HWJ) [5**IKADEX Muslim Swimsuits for Women Burkini Swimwear 5 PCS Full Covered Rash Guard Surfing Bathing Suit Wetsuit with Swimming Cap Blue M**IKADEX**$56.37**4.4★14 rev](https://www.amazon.com/dp/B0F2SDD9QZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OBEEII Women Muslim Modest Swimsuit Long Sleeve Round Neck Full Cover Islamic Burkini Bathing Suit Summer Beachwear Sun Protection UPF 50+ Swimwear Two-piece Set Rash Guard Black S**OBEEII**$37.63**2 rev2mo ago](https://www.amazon.com/dp/B0GYD914JP) [**OBEEII Women Muslim Rash Guard Swimsuit Long Sleeve Swimwear Knot Front Bathing Suit with Hijab Cap Summer Beachwear Sun Protection UPF 50+ Full Cover Islamic Burkini Swimming Suit Brown 2XL**OBEEII**$48.76**4 rev3mo ago](https://www.amazon.com/dp/B0GT8GGJDZ) [**OBEEII Burkini Swimsuits for Women Full Coverage Long Sleeve Muslim Islamic Swimwear Rash Guard Patchwork Burkini Bathing Suit with Hijab Summer Sun Protection Swimming Suit Green-Floral Print M**OBEEII**$37.37**44 rev4mo ago](https://www.amazon.com/dp/B0GR8KRZMY) [**OBEEII Womens Muslim Swimsuits Full Coverage Long Sleeve Rash Guard Swimwear Modest Burkini Bathing Suit UPF 50+ Sun Protection Leaf Print Zip Up Swimdress with Pants Two-piece Swimming Suit Black XL**OBEEII**$36.34**13 rev5mo ago](https://www.amazon.com/dp/B0GK7Y2S95) [**OBEEII Womens Muslim Swimsuits Full Coverage Long Sleeve Rash Guard Swimwear Modest Burkini Bathing Suit UPF 50+ Sun Protection Leaf Print Zip Up Swimdress with Pants Two-piece Swimming Suit Green M**OBEEII**$37.65**13 rev5mo ago](https://www.amazon.com/dp/B0GK8J3BVD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OBEEII Womens Muslim Swimsuits Full Coverage Long Sleeve Rash Guard Swimwear Modest Burkini Bathing Suit UPF 50+ Sun Protection Leaf Print Zip Up Swimdress with Pants Two-piece Swimming Suit Green XL**OBEEII**$35.14**3.9★**▲ 16%**](https://www.amazon.com/dp/B0GK82XB53) [**OBEEII Womens Muslim Swimsuits Full Coverage Long Sleeve Rash Guard Swimwear Modest Burkini Bathing Suit UPF 50+ Sun Protection Leaf Print Zip Up Swimdress with Pants Two-piece Swimming Suit Black XL**OBEEII**$36.34**3.9★**▲ 15%**](https://www.amazon.com/dp/B0GK7Y2S95) [**OBEEII Burkini Swimsuits for Women Full Coverage Long Sleeve Muslim Islamic Swimwear Rash Guard Patchwork Burkini Bathing Suit with Hijab Summer Sun Protection Swimming Suit Green-Floral Print M**OBEEII**$37.37**4.0★**▲ 15%**](https://www.amazon.com/dp/B0GR8KRZMY) [**OBEEII Women Muslim Modest Swimsuit Long Sleeve Round Neck Full Cover Islamic Burkini Bathing Suit Summer Beachwear Sun Protection UPF 50+ Swimwear Two-piece Set Rash Guard Black S**OBEEII**$37.63**4.5★**▲ 15%**](https://www.amazon.com/dp/B0GYD914JP) [**OBEEII Womens Muslim Swimsuits Full Coverage Long Sleeve Rash Guard Swimwear Modest Burkini Bathing Suit UPF 50+ Sun Protection Leaf Print Zip Up Swimdress with Pants Two-piece Swimming Suit Green M**OBEEII**$37.65**3.9★**▲ 15%**](https://www.amazon.com/dp/B0GK8J3BVD)
**~~View all trending →~~**
## **What buyers say about burkini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fits well”*
**Quality-Overall**13%
*“Seemed fairly well made”*
**Comfort-Overall**13%
*“So Comfortable”*
**Material Quality**8%
*“The material is sturdy”*
**Color**6%
*“beautiful colors i recommend it”*
**Design-Overall**2%
*“I get quite a lot of compliments from the design”*
**Stretchability/Expandability/Elasticity**2%
*“The fabric has good stretch without feeling too tight”*
**Suitability Hot Weather**2%
*“It's perfect for the beach or pool”*
**Shape/Style**2%
*“it is really very flattering”*
**Value For Money**2%
*“Good value and very practical for sun sensitive people”*
### **What buyers complain about **
**Size-Overall**23%
*“So small”*
**Allergies**7%
*“break out in a rash anytime I'm in the sun”*
**Product Condition**5%
*“Recieved used, has damaged sleeve and stains”*
**Stitch/Finish/Polish**5%
*“Not sewn in”*
**Heating**5%
*“Too Hot”*
**Arm Fit**4%
*“I'd say it is TTS with the exception of the arms being just a tad short on me”*
**Chest Fit**3%
*“pulled the material a little too thin around my bust and shoulders”*
**Color**3%
*“The black was kind of off”*
**Strap/String Quality**2%
*“The strings on the side dont actually adjust the waist”*
**Stretchability/Expandability/Elasticity**2%
*“it didn't stretch too much and feel awkward”*
### **Top return reasons **
**Size-Overall**59%
**Length**9%
**Chest Fit**5%
**Material Quality**4%
**Shape/Style**3%
**Advertised Vs Actual Product**3%
**Waist Fit**3%
**Hip Fit**2%
**Quality-Overall**2%
**Thin**1%
## **Common questions**
- **Is burkini profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 152 tracked products. 1 of 51 products launched in the last 360 days are still selling. 90-day search growth is +234.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the burkini niche?**
- 21 brands and 24 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in burkini?**
- Top complaints mined from reviews: Size-Overall, Allergies, Product Condition. The return rate is 13.5% — above our launch gate.
- **When does demand for burkini peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the burkini niche?**
- Listings span $19.13–$58.38; the average listing price is $41.06 (sweet spot $15–$100). The average incumbent carries 293 reviews — the moat a new listing must climb.
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