---
title: "Burgundy Sweaters — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-sweaters"
last_updated: "2026-08-11T04:26:40.973Z"
locale: en
meta:
description: "Niche score 38/100 · $13K/yr market · 184K searches/yr · $27.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $13K/yr market · 184K searches/yr · $27.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Sweaters — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy sweaters**
**Skip it**
Soft demand (-83.0% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 3Competition 91Returns 0Price range 93Avg price 95Brand share 62Review moat 25Quality gap 68
**Avg price**
**Incredible****$27.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.78–$97.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,534.29**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$13K**
$13K/yr · 184K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-83.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****19.2%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy sweaters is a $13K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy sweaters market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$34K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#769**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**24 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**68%**
Top 20: 97%
**Top-5 click share**
**24%**
Top 20: 56%
**Open market**
**28%**
- Amazon Essentials23% - PRETTYGARDEN22% - BTFBM12% - RoseSeek6% - Yincro5% - Grewear4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -83.0% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 43.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-sweaters/trend)
## **Top burgundy sweaters search terms**
- **burgundy sweater women**26K/yr-78.5%0.3% conv. - **burgundy sweaters**21K/yr-78.7%0.2% conv. - **burgandy sweater**14K/yr-81.3%0.0% conv. - **burgundy knit sweater**7K/yr-69.4%0.7% conv. - **maroon sweater for women**11K/yr-76.9%0.4% conv. - **crimson sweater**6K/yr-65.8%0.5% conv. - **maroon sweaters**6K/yr-72.7%0.0% conv. - **burgundy oversized sweater**14K/yr-92.0%0.7% conv. - **cranberry sweater**7K/yr-76.4%0.0% conv. - **burgundy womens sweater**10K/yr-90.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-sweaters/search-terms)
## **Top burgundy sweaters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2624%$5236%$7858%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PRETTYGARDEN Womens Short Cardigan Sweaters V Neck Button-Down Long Sleeve Oversized Chunky Knit Cardigans (Wine Red Medium)**PRETTYGARDEN**$32.40**4.4★4,488 rev](https://www.amazon.com/dp/B0B8D37V34) [2**BTFBM Cardigan Sweaters for Women Lightweight Sweater Button Down Casual Knit Shrugs Tops Fall Fashion Clothing(Burgundy Small)**BTFBM**$28.64**4.3★93 rev](https://www.amazon.com/dp/B0FLK9X8ZW) [3**PRETTYGARDEN Womens Fall Oversized Sweaters Dressy Casual Long Sleeve Chunky Knit Winter Pullover Tops 2026 Holiday Outfits (Burgundy Medium)**PRETTYGARDEN**$32.62**4.4★327 rev](https://www.amazon.com/dp/B0FDQ7FRWC) [4**Grewear Womens Cropped Cable Knit Sweater Soft Long Sleeve Crewneck Pullover Casual Cozy Knit Top for Fall Winter Outfits Gift for Women Burgundy-XS**Grewear**$29.33**4.6★13 rev](https://www.amazon.com/dp/B0FY2FXXTC) [5**PRETTYGARDEN Womens 2026 Fall Cardigan Sweaters Lightweight Long Sleeve Button up Ribbed Knit Tops Winter Fashion Clothes (Burgundy Medium)**PRETTYGARDEN**$31.84**4.6★760 rev](https://www.amazon.com/dp/B0F9FHLJHQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Grewear Womens Cropped Cable Knit Sweater Soft Long Sleeve Crewneck Pullover Casual Cozy Knit Top for Fall Winter Outfits Gift for Women Burgundy-XS**Grewear**$29.33**13 rev8mo ago](https://www.amazon.com/dp/B0FY2FXXTC) [**Yincro Womens Lightweight Crewneck Cardigan Long Sleeve Soft Knit Cardigans Sweater (Burgundy XL)**Yincro**$15.62**364 rev9mo ago](https://www.amazon.com/dp/B0FWQZQ72Y) [**XIEERDUO Christmas Sweaters for Women Fall Fashion Clothing Business Casual Outfits Womens Clothes Cute Burgundy L**XIEERDUO**$18.24**482 rev10mo ago](https://www.amazon.com/dp/B0FCZRN4RZ) [**RoseSeek Womens Oversized Sweaters Crew Neck Long Sleeve Jumper Fuzzy Knit Pullover Tops Burgundy Large**RoseSeek**$38.30**26 rev10mo ago](https://www.amazon.com/dp/B0FNQRD6FX) [**RoseSeek Womens Oversized Sweaters Crew Neck Long Sleeve Jumper Fuzzy Knit Pullover Tops Burgundy Small**RoseSeek**$37.81**26 rev10mo ago](https://www.amazon.com/dp/B0FNQQT5WF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zeagoo Womens 2026 Fall Sweaters Lightweight Long Sleeve Ribbed Knit Crewneck Pullover Tops Crochet Casual Outfits Dark red Large**Zeagoo**$22.98**4.4★**▲ 484%**](https://www.amazon.com/dp/B0FDGLSK73) [**Yincro Womens Lightweight Crewneck Cardigan Long Sleeve Soft Knit Cardigans Sweater (Burgundy XL)**Yincro**$15.62**4.6★**▲ 447%**](https://www.amazon.com/dp/B0FWQZQ72Y) [**Yincro Womens Lightweight Cardigan Long Sleeve Open Front Casual Sweater Cardigans with Pockets (Wine Red XL)**Yincro**$15.55**4.5★**▲ 443%**](https://www.amazon.com/dp/B0FMS1JP17) [**Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Burgundy X-Large**Amazon Essentials**$14.28**4.4★**▲ 428%**](https://www.amazon.com/dp/B07BJ8G4CG) [**Grewear Womens Cropped Cable Knit Sweater Soft Long Sleeve Crewneck Pullover Casual Cozy Knit Top for Fall Winter Outfits Gift for Women Burgundy-XS**Grewear**$29.33**4.6★**▲ 418%**](https://www.amazon.com/dp/B0FY2FXXTC)
**~~View all trending →~~**
## **What buyers say about burgundy sweaters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Fit is Perfect”*
**Color**12%
*“Color is pretty”*
**Soft Feel**11%
*“Soft Sweater”*
**Comfort-Overall**8%
*“Feels comfortable”*
**Quality-Overall**7%
*“Beautiful sweater thats well made”*
**Warmth**6%
*“This is a super cozy”*
**Material Quality**4%
*“breathable fabric that ensures comfort for all-day wear”*
**Value For Money**4%
*“it is well worth the price”*
**Shape/Style**3%
*“Very nice and flattering”*
**Weight Light**2%
*“Lightweight”*
### **What buyers complain about **
**Size-Overall**23%
*“Long sleeves”*
**Quality-Overall**7%
*“looks cheap”*
**Color**6%
*“Color is off”*
**Product Condition**4%
*“also arrived USED with a bunch long hair inside the the turtleneck”*
**Material Quality**3%
*“Cheap material”*
**Arm Fit**3%
*“noticed it a little under my arms so beware”*
**Weight Heavy**2%
*“Looks more like heavy felt”*
**Value For Money**2%
*“They look expensive”*
**Pilling/Linting**2%
*“The fabric pilled like crazy just from one wash and one wear”*
**Length**2%
*“short on the length”*
### **Top return reasons **
**Size-Overall**48%
**Color**13%
**Material Quality**5%
**Length**5%
**Chest Fit**4%
**Sleeve Fit**3%
**Shape/Style**3%
**Thin**2%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is burgundy sweaters profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 62 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -83.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the burgundy sweaters niche?**
- 24 brands and 32 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in burgundy sweaters?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 19.2% — above our launch gate.
- **When does demand for burgundy sweaters peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 43.5× the quietest.
- **What does it cost to enter the burgundy sweaters niche?**
- Listings span $12.78–$97.42; the average listing price is $27.29 (sweet spot $15–$100). The average incumbent carries 4,534 reviews — the moat a new listing must climb.
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