---
title: "Burgundy Sunglasses — $130K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-sunglasses"
last_updated: "2026-08-11T06:45:39.292Z"
locale: en
meta:
description: "Niche score 55/100 · $130K/yr market · 244K searches/yr · $14.84 avg price. High returns (6.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $130K/yr market · 244K searches/yr · $14.84 avg price. High returns (6.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Sunglasses — $130K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy sunglasses**
**Worth a look**
Shows a fragmented shelf (top 5 take 33% of clicks), but high returns (6.8%) keeps it on the watch list.
Market size 29Growth 69Conversion 45Competition 82Returns 19Price range 77Avg price 74Brand share 70Review moat 43Quality gap 47
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$5.36–$48.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.84**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+50.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,225.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$130K**
$130K/yr · 244K searches
**Returns**
**Bad****6.8%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy sunglasses is a $130K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy sunglasses market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$89K–$119K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#578**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **90%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**63%**
Top 20: 97%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**32%**
- SOJOS27% - TYA14% - GUVIVI8% - FEISEDY7% - VANLINKER6% - milramtob5%
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +50.8% search growth over the last 90 days.
9K7KPrime Day '25Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-sunglasses/trend)
## **Top burgundy sunglasses search terms**
- **burgundy sunglasses**59K/yr+22.3%2.6% conv. - **red frame sunglasses**25K/yr+80.2%1.6% conv. - **maroon sunglasses**22K/yr+70.3%3.4% conv. - **burgundy sunglasses for women**36K/yr-23.6%2.1% conv. - **cherry sunglasses**15K/yr+113.3%2.4% conv. - **womens red sunglasses**13K/yr+190.3%1.7% conv. - **red lens sunglasses for men**11K/yr+91.1%0.3% conv. - **red polarized sunglasses**8K/yr+85.7%1.1% conv. - **dark red sunglasses**8K/yr+68.1%2.3% conv. - **red retro sunglasses**7K/yr+48.4%3.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-sunglasses/search-terms)
## **Top burgundy sunglasses products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$10K12%$16K16%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400**TYA**$15.15**4.5★53 rev](https://www.amazon.com/dp/B0GJ59RS7K) [2**SOJOS Retro Rectangle Polarized Sunglasses for Women Men Trendy Hexagon Narrow Chic Y2K Sunnies SJ2629 Coral Red Frame/Gradient Red Lens**SOJOS**$15.58**4.6★260 rev](https://www.amazon.com/dp/B0FMDDL1Z6) [3**milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute**milramtob**$11.80**4.7★8 rev](https://www.amazon.com/dp/B0GY55FBMJ) [4**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint**SOJOS**$14.43**4.6★789 rev](https://www.amazon.com/dp/B0GDWK8GDP) [5**GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators**GUVIVI**$14.60**4.5★607 rev](https://www.amazon.com/dp/B0FX3MQPSK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute**milramtob**$11.80**8 rev2mo ago](https://www.amazon.com/dp/B0GY55FBMJ) [**TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400**TYA**$15.15**53 rev5mo ago](https://www.amazon.com/dp/B0GJ59RS7K) [**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint**SOJOS**$14.43**789 rev6mo ago](https://www.amazon.com/dp/B0GDWK8GDP) [**mosanana Trendy Oval Sunglasses for Women Retro 90s Small Vintage Cute Fashion Cool Red 2026 Thin Skinny Narrow Tiny Sunnies Burgundy MS52587**mosanana**$15.03**47 rev8mo ago](https://www.amazon.com/dp/B0FXX3LF63) [**GUVIVI Oversized Aviator Sunglasses for Women Men 2026 70s Retro Gold Metal Sun Glasses Tangle Free Square Aviators**GUVIVI**$14.60**607 rev8mo ago](https://www.amazon.com/dp/B0FX3MQPSK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**milramtob Oversized Square Aviator Sunglasses for Women Men Retro 70s Glasses Chunky Sun Shades Cute**milramtob**$11.80**4.7★**▲ 81%**](https://www.amazon.com/dp/B0GY55FBMJ) [**TYA Retro Oversized Aviator Sunglasses for Women Men 2026 Square Double Bridge Trendy Sun Glasses UV400**TYA**$15.15**4.5★**▲ 81%**](https://www.amazon.com/dp/B0GJ59RS7K) [**SOJOS Retro Thick Polarized Aviator Sunglasses for Women Men Large Trendy Bold Square Pilot Shades SJ2385 Red/Red Tint**SOJOS**$14.43**4.6★**▲ 70%**](https://www.amazon.com/dp/B0GDWK8GDP) [**GUVIVI Retro Oval Sunglasses for Women 2026 90s Small Chic Cat Eye Sun Glasses Sunnies Lightweight Shades**GUVIVI**$15.21**4.6★**▲ 42%**](https://www.amazon.com/dp/B0FPFGVYL5) [**SOJOS Classic Square Polarized Sunglasses for Women Oversized Trendy Retro UV Protection Shade SJ2640 Burgundy Frame Burgundy Grading Lens**SOJOS**$14.51**4.5★**▲ 37%**](https://www.amazon.com/dp/B0FWR4HFJP)
**~~View all trending →~~**
## **What buyers say about burgundy sunglasses**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“the glasses are such good quality for a great price”*
**Color**16%
*“Color is accurate”*
**Size-Overall**14%
*“Fits great”*
**Shape/Style**10%
*“Very stylish”*
**Value For Money**10%
*“Worth it”*
**Comfort-Overall**6%
*“Comfortable fit”*
**Weight Light**6%
*“They also felt lighter than expected”*
**Advertised Vs Actual Product**5%
*“Better than expected”*
**Strength**3%
*“They are strong”*
**Design-Overall**2%
*“They are well designed”*
### **What buyers complain about **
**Size-Overall**20%
*“Too wide”*
**Color**11%
*“They look more red than burgundy”*
**Durability**10%
*“Break easily”*
**Value For Money**9%
*“cheap”*
**Strength**7%
*“Flimsy, light weight,”*
**Shape/Style**5%
*“style not for me”*
**Quality-Overall**4%
*“Cheap”*
**Weight Heavy**3%
*“Definitely heavier than I thought”*
**Thickness**2%
*“Big thick ugly orange red”*
**Handle Quality**2%
*“The handles could look fancier”*
### **Top return reasons **
**Size-Overall**54%
**Color**14%
**Shape/Style**11%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**3%
**Width**2%
**Material Quality**1%
**Functionality-Overall**1%
**Transparency**1%
## **Common questions**
- **Is burgundy sunglasses profitable to sell on Amazon United States?**
- The niche generates $130K/yr across 49 tracked products. 8 of 12 products launched in the last 360 days are still selling. 90-day search growth is +50.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the burgundy sunglasses niche?**
- 24 brands and 26 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in burgundy sunglasses?**
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 6.8% — above our launch gate.
- **When does demand for burgundy sunglasses peak?**
- Demand peaks in Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the burgundy sunglasses niche?**
- Listings span $5.36–$48.40; the average listing price is $14.84 (sweet spot $15–$100). The average incumbent carries 2,226 reviews — the moat a new listing must climb.
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