---
title: "Burgundy Shorts — $71K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-shorts"
last_updated: "2026-08-11T02:12:11.999Z"
locale: en
meta:
description: "Niche score 46/100 · $71K/yr market · 451K searches/yr · $22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $71K/yr market · 451K searches/yr · $22.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Shorts — $71K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy shorts**
**Skip it**
Soft demand (-53.4% this quarter) — this niche doesn't clear our bar today.
Market size 18Growth 0Conversion 9Competition 96Returns 2Price range 79Avg price 93Brand share 96Review moat 35Quality gap 79
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$22.18**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$7.48–$45.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,005.57**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$71K**
$71K/yr · 451K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-53.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy shorts is a $71K/yr Amazon United States market (451K searches/yr). The top 5 brands hold 33% of demand. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy shorts market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$44K–$55K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#19,682**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**67 **▲rising
**Sellers**
**94**
**Top-5 brand share**
**33%**
Top 20: 72%
**Top-5 click share**
**18%**
Top 20: 46%
**Open market**
**63%**
- Milumia12% - Floerns6% - ALWAYS5% - BMJL5% - Blooming Jelly5% - Hilltichu4%
## **Demand**
Weekly Amazon search volume, last 36 weeks — -53.4% search growth over the last 90 days.
18K13KBlack Friday '25Holiday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-shorts/trend)
## **Top burgundy shorts search terms**
- **burgundy shorts**139K/yr-63.2%0.4% conv. - **maroon shorts**48K/yr+35.9%0.4% conv. - **burgundy shorts for women**69K/yr-51.6%0.4% conv. - **maroon shorts women**30K/yr+96.5%0.7% conv. - **burgundy leather shorts**79K/yr-79.8%0.5% conv. - **maroon leather shorts**17K/yr-53.6%0.6% conv. - **burgundy shorts women**8K/yr-15.2%0.1% conv. - **burgundy micro shorts**12K/yr-66.0%0.6% conv. - **burgandy shorts**5K/yr-37.1%0.7% conv. - **burgundy mini shorts**7K/yr-59.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-shorts/search-terms)
## **Top burgundy shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milumia Womens Pu Leather Micro Shorts Low Waisted Mini Shorts Clubbing Rave Outfits Burgundy Large**Milumia**$20.22**4.7★28 rev](https://www.amazon.com/dp/B0FDWWMGLF) [2**BMJL Womens Athletic Shorts High Waisted Running Short Pocket 2.5 Sporty Shorts Gym Elastic Workout Shorts(M Wine Red)**BMJL**$22.61**4.4★12,803 rev](https://www.amazon.com/dp/B09TB4WW6B) [3**ALWAYS Yoga Shorts for Women High Waisted Workout Biker Shorts for Yoga Running & Under Dress Anti-Chafing Comfort Burgundy 2 M**ALWAYS**$11.04**4.4★27,070 rev](https://www.amazon.com/dp/B084CWR4NY) [4**Blooming Jelly Womens Quick-Dry Running Shorts Sport Athletic Workout Shorts with Pockets 2026 (Medium Dark Wine Red)**Blooming Jelly**$19.64**4.4★18,278 rev](https://www.amazon.com/dp/B08ZK5S8GC) [5**Hilltichu Womens Faux Leather Shorts High Waist Stretch Skinny Mini Shorts Sexy Hot Pants Wine Red**Hilltichu**$26.71**4.0★258 rev](https://www.amazon.com/dp/B0DW3N64CP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Womens Y2k Leather Shorts Mid Rise Sexy Stretch Mini Shorts Club Hot Pants Burgundy Large**Zebaexf**$23.19**4 rev5mo ago](https://www.amazon.com/dp/B0GHFGWKX8) [**SweatyRocks Womens Faux Leather High Waisted Shorts Y2k Going Out Mini Shorts Clubwear Burgundy Petite M**SweatyRocks**$25.38**0 rev6mo ago](https://www.amazon.com/dp/B0G4QG75HY) [**SweatyRocks Womens Faux Leather High Waisted Shorts Y2k Going Out Mini Shorts Clubwear Burgundy Petite S**SweatyRocks**$25.27**0 rev6mo ago](https://www.amazon.com/dp/B0G4QLYG16) [**Milumia Womens Y2k Punk Star Faux Leather Shorts Studded Low Waisted Rave Party Micro Mini Shorts Red Burgundy Small**Milumia**$28.01**8 rev7mo ago](https://www.amazon.com/dp/B0G1B145NT) [**Verdusa Womens Y2K Double Button PU Leather Skinny Shorts Rave High Waisted Micro Shorts with Pockets Burgundy Medium**Verdusa**$30.99**6 rev8mo ago](https://www.amazon.com/dp/B0G2M3WDDL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SweatyRocks Womens Faux Leather High Waisted Shorts Y2k Going Out Mini Shorts Clubwear Burgundy Petite S**SweatyRocks**$25.27**0.0★**▲ 135%**](https://www.amazon.com/dp/B0G4QLYG16) [**ANRABESS Shorts for Women Dressy Casual Elastic High Waisted Comfy Lightweight Airy Summer Shorts for Beach Travel & Vacation Wine Red Large**ANRABESS**$14.43**4.3★**▲ 133%**](https://www.amazon.com/dp/B0FX4MT4X4) [**SweatyRocks Womens Faux Leather High Waisted Shorts Y2k Going Out Mini Shorts Clubwear Burgundy Petite M**SweatyRocks**$25.38**0.0★**▲ 129%**](https://www.amazon.com/dp/B0G4QG75HY) [**Wielsscca Womens Drawstring Shorts Trendy Summer Elastic Waist Cute Cotton Lightweight Dressy Casual with Pockets Q-Wine Red XL**Wielsscca**$18.76**4.1★**▲ 113%**](https://www.amazon.com/dp/B0F24WKHG5) [**Flowy Running Shorts for Women with 4 Pockets 2 in 1 High Waisted Womens Butterfly Workout Athletic Tennis Skirt Shorts (Wine S)**Soothfeel**$21.46**4.3★**▲ 104%**](https://www.amazon.com/dp/B0B1B8YNDH)
**~~View all trending →~~**
## **What buyers say about burgundy shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“not too tight”*
**Comfort-Overall**19%
*“SO COMFORTABLE”*
**Color**8%
*“Colors bright”*
**Quality-Overall**6%
*“Great quality, and it has pockets”*
**Pockets/Compartments**4%
*“the pockets are in the perfect places”*
**Value For Money**4%
*“Good for the money”*
**Soft Feel**4%
*“It is a soft buttery material that is very comfortable”*
**Stretchability/Expandability/Elasticity**3%
*“Waist band is super stretchy and soft”*
**Exercise/Sports Suitability**3%
*“Perfect for the gym”*
**Waist Fit**2%
*“I really love the high waist because its tight”*
### **What buyers complain about **
**Size-Overall**19%
*“Runs very small”*
**Quality-Overall**7%
*“the quality feels a bit cheap”*
**Stretchability/Expandability/Elasticity**6%
*“the elastic will leave little marks on your skin if you nap in them”*
**Color**6%
*“Color and length wad off ; not like picture”*
**Material Quality**5%
*“Cheap material”*
**Durability**3%
*“doesnt feel like itll last long”*
**Leather Quality**2%
*“The material looked leather”*
**Waist Fit**2%
*“It's too bad because everything feels great except for the waist area”*
**Pockets/Compartments**2%
*“the pocket on the outside was flimsy”*
**Smell**2%
*“Horrible Strong Odor”*
### **Top return reasons **
**Size-Overall**49%
**Waist Fit**11%
**Length**10%
**Thigh Fit**5%
**Color**4%
**Hip Fit**3%
**Material Quality**3%
**Inseam Fit**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common questions**
- **Is burgundy shorts profitable to sell on Amazon United States?**
- The niche generates $71K/yr across 131 tracked products. 0 of 61 products launched in the last 360 days are still selling. 90-day search growth is -53.4%. Flapen's verdict: Skip it (46/100).
- **How competitive is the burgundy shorts niche?**
- 67 brands and 94 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in burgundy shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 11.4% — above our launch gate.
- **What does it cost to enter the burgundy shorts niche?**
- Listings span $7.48–$45.49; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.
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