---
title: "Burgundy Shawl — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-shawl"
last_updated: "2026-08-11T04:30:02.013Z"
locale: en
meta:
description: "Niche score 35/100 · $33K/yr market · 101K searches/yr · $13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $33K/yr market · 101K searches/yr · $13.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Shawl — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy shawl**
**Skip it**
A small market ($33K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 25Conversion 30Competition 52Returns 11Price range 62Avg price 63Brand share 58Review moat 38Quality gap 45
**Avg price**
**Good****$13.57**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.92–$29.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,687.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-0.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.9%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$33K**
$33K/yr · 101K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy shawl is a $33K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 35/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy shawl market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**24%**
- Hotshawl26% - Baoqiya20% - PULI9% - vimate7% - FURTALK7% - Ciormis6%
## **Demand**
Weekly Amazon search volume, last 38 weeks — -0.7% search growth over the last 90 days.
4K3KSpike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-shawl/trend)
## **Top burgundy shawl search terms**
- **burgundy shawl**42K/yr-6.0%2.9% conv. - **burgundy shawl for formal dress**18K/yr-2.1%3.1% conv. - **burgundy cover up**7K/yr+95.9%0.3% conv. - **maroon shawl**11K/yr+18.0%3.1% conv. - **burgundy pashmina**10K/yr-8.8%3.0% conv. - **burgundy wrap**5K/yr+28.3%3.4% conv. - **burgundy shawl for women**5K/yr-62.4%2.3% conv. - **burgundy wrap shawl**4K/yr-62.4%4.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-shawl/search-terms)
## **Top burgundy shawl products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)**Hotshawl**$10.94**4.4★3,189 rev](https://www.amazon.com/dp/B0BWJPFY4N) [2**Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))**Baoqiya**$11.30**4.4★4,964 rev](https://www.amazon.com/dp/B09VB8JBBW) [3**PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$29.85**4.7★436 rev](https://www.amazon.com/dp/B0FLXMGYX5) [4**vimate Burgundy Shawls and wraps for Evening Dresses-Summer formal Sheer Lace floral Evening Wraps And Shawls for Women Dressy(Style 1-Burgundy)**vimate**$8.81**4.7★273 rev](https://www.amazon.com/dp/B0DSB38HMS) [5**Baoqiya Womens Capelet Shawls and Wraps for Evening Dresses Soft Bridesmaid Shawl Chiffon Cape Wedding Cover Up (Burgundy)**Baoqiya**$11.88**4.2★2,595 rev](https://www.amazon.com/dp/B09YCZB4RY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)**GIWONET**$8.88**71 rev3mo ago](https://www.amazon.com/dp/B0GTZ18S98) [**OYOANGLE Womens Fishnet Mesh Halter Lingerie Dress Sexy Bodycon Hollow Out See Through Chemise Beach Cover Up Dress Burgundy One Size**OYOANGLE**$10.10**133 rev6mo ago](https://www.amazon.com/dp/B0G428P1CB) [**Qmlyev Mesh Sheer Crewneck Shawls and Wraps for Women Evening Dresses Chiffon Long Capes Wedding Cover Up (Burgundy One Size)**Qmlyev**$15.53**27 rev9mo ago](https://www.amazon.com/dp/B0FV375NB2) [**zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy**zero season**$15.17**13 rev10mo ago](https://www.amazon.com/dp/B0FNMVGZ4L) [**PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$29.85**436 rev11mo ago](https://www.amazon.com/dp/B0FLXMGYX5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GIWONET Shawls and Wraps for Evening Dresses Women Elegant Soft Silky Wraps Sheer Chiffon Wedding Bridal Scarf 01 Wine 78x27(inch)**GIWONET**$8.88**4.4★**▲ 115%**](https://www.amazon.com/dp/B0GTZ18S98) [**OYOANGLE Womens Fishnet Mesh Halter Lingerie Dress Sexy Bodycon Hollow Out See Through Chemise Beach Cover Up Dress Burgundy One Size**OYOANGLE**$10.10**4.4★**▲ 98%**](https://www.amazon.com/dp/B0G428P1CB) [**Ciormis Pashmina Scarf for Women Soft Pashminas Shawls and Wraps for Evening Dresses Wedding Bride Bridesmaid Shawls Scarf(Dark Burgundy)**Ciormis**$12.17**4.6★**▲ 88%**](https://www.amazon.com/dp/B0FH9PKJ8Y) [**zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy**zero season**$15.17**4.5★**▲ 86%**](https://www.amazon.com/dp/B0FNMVGZ4L) [**FURTALK Pashmina Shawl Wraps for Women Evening Dresses Blanket Scarves Fashion Scarf Wedding Gifts**FURTALK**$14.92**4.7★**▲ 60%**](https://www.amazon.com/dp/B07G43XJ63)
**~~View all trending →~~**
## **What buyers say about burgundy shawl**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Buttery Soft”*
**Color**15%
*“The color is gorgeous”*
**Quality-Overall**12%
*“well made”*
**Material Quality**6%
*“Nice light material perfect for a warm spring evening”*
**Size-Overall**5%
*“Nice fit”*
**Weight Light**5%
*“this weight is perfect”*
**Gifting Purpose**5%
*“wedding gift”*
**Warmth**5%
*“warm”*
**Comfort-Overall**4%
*“Comfortable”*
**Value For Money**4%
*“Great Value”*
### **What buyers complain about **
**Color**17%
*“More dark than i needed”*
**Size-Overall**8%
*“Too small”*
**Product Condition**7%
*“Not new”*
**Advertised Vs Actual Product**6%
*“Not a cape. This is a scarf, when advertised as a cape”*
**Warmth**6%
*“if def doesnt make you any warmer”*
**Quality-Overall**4%
*“Cheaply made”*
**Durability**4%
*“It sheds terribly”*
**Value For Money**4%
*“Looks and feels expensive”*
**Material Quality**3%
*“Material is a little deciving”*
**Smell**3%
*“Did have a very faint smell”*
### **Top return reasons **
**Color**37%
**Size-Overall**16%
**Length**10%
**Material Quality**9%
**Thin**6%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Width**2%
**Shape/Style**2%
**Quality-Overall**2%
## **Common questions**
- **Is burgundy shawl profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the burgundy shawl niche?**
- 18 brands and 22 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in burgundy shawl?**
- Top complaints mined from reviews: Color, Size-Overall, Product Condition. The return rate is 8.9% — above our launch gate.
- **What does it cost to enter the burgundy shawl niche?**
- Listings span $5.92–$29.85; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 2,688 reviews — the moat a new listing must climb.
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