---
title: "Burgundy Scarf — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-scarf"
last_updated: "2026-08-11T05:38:39.415Z"
locale: en
meta:
description: "Niche score 43/100 · $108K/yr market · 353K searches/yr · $11.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $108K/yr market · 353K searches/yr · $11.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Scarf — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy scarf**
**Skip it**
Soft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 10Conversion 33Competition 84Returns 13Price range 60Avg price 46Brand share 96Review moat 48Quality gap 35
**Brand share**
**Incredible****36%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Price range**
**Good****$5.03–$29.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,743.3**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$108K**
$108K/yr · 353K searches
**Returns**
**Bad****8.4%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-30.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy scarf is a $108K/yr Amazon United States market (353K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy scarf market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$144K–$173K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#386**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**54 **▲rising
**Sellers**
**57**
**Top-5 brand share**
**36%**
Top 20: 75%
**Top-5 click share**
**31%**
Top 20: 64%
**Open market**
**59%**
- Hotshawl10% - Baoqiya9% - Bawnhaw6% - RoseSeek6% - Floerns5% - CHUNG5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.2% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-scarf/trend)
## **Top burgundy scarf search terms**
- **burgundy shawl**42K/yr-6.0%2.8% conv. - **burgundy scarf**78K/yr-50.4%2.1% conv. - **burgundy head scarf**21K/yr+10.2%2.4% conv. - **maroon scarf**42K/yr-34.3%2.5% conv. - **burgundy silk scarf**23K/yr-25.9%1.9% conv. - **burgundy scarf for women**36K/yr-59.2%1.6% conv. - **maroon shawl**11K/yr+18.0%3.1% conv. - **burgundy pashmina**10K/yr-8.8%3.1% conv. - **maroon silk scarf**13K/yr+4.8%3.3% conv. - **dark red scarf**18K/yr-47.0%2.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-scarf/search-terms)
## **Top burgundy scarf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$9K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hotshawl Chiffon Shawls and Wraps for Evening Dresses Women Elegant Soft Scarf Bridal Scarve Wedding Stole (Burgundy One Size)**Hotshawl**$10.94**4.4★3,189 rev](https://www.amazon.com/dp/B0BWJPFY4N) [2**Baoqiya Womens Shawls and Wraps for Evening Dress Chiffon Shawl Soft Elegant Silky Pashmina Wedding Bridal Scarf (Burgundy Length(79) * Width(19))**Baoqiya**$11.30**4.4★4,964 rev](https://www.amazon.com/dp/B09VB8JBBW) [3**Bawnhaw Burgundy Large Scarf Pashmina-Like Shawl for Women Fall Winter Soft Cashmere-Feel Fringe Wrap Fashion Accessories for Wedding Bridal Evening Dresses**Bawnhaw**$7.71**4.4★95 rev](https://www.amazon.com/dp/B0FGJP3R6B) [4**RoseSeek Womens Leopard Print Silk Scarf Satin Square Scarves Cheetah Headband Sleeping Hair Wraps Burgundy One-Size**RoseSeek**$11.87**4.5★66 rev](https://www.amazon.com/dp/B0DWS789BY) [5**CHUNG Womens Scarf Satin Solid Color Fashion Girls Scarves bandana 50s Retro Emulation Silk Handbag Hair Ribbons Handkerchief Necktie Square 27.5 Burgundy**CHUNG**$7.79**4.7★194 rev](https://www.amazon.com/dp/B0F9YF8SH2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy**zero season**$15.17**13 rev10mo ago](https://www.amazon.com/dp/B0FNMVGZ4L) [**UTOWO Women Winter Scarf Soft Warm Shawls Scarves with Tassels Men Winter Warm Long Large Scarve 78.5IN*26.5IN Fashion Soild Scarfs**UTOWO**$6.66**13 rev10mo ago](https://www.amazon.com/dp/B0FN752FZX) [**PULI Womens Burgundy Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap**PULI**$29.85**436 rev11mo ago](https://www.amazon.com/dp/B0FLXMGYX5) [**STARWHISPER 100% Pure Mulberry Silk Square Scarf-27x27 Lightweight Hair Scarves Headscarf Night Sleeping with Gift Packed (Burgundy Paisley)**STARWHISPER**$19.58**452 rev11mo ago](https://www.amazon.com/dp/B0FLCT17HR) [**Ciormis Pashmina Scarf for Women Soft Pashminas Shawls and Wraps for Evening Dresses Wedding Bride Bridesmaid Shawls Scarf(Dark Burgundy)**Ciormis**$12.17**558 rev1y ago](https://www.amazon.com/dp/B0FH9PKJ8Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EIysee 35 x 35 Womens Fashion Pattern Large Square Silk Like Hair Scarf Head Sleeping Wrap Satin Neck Bandana for Gift (Stripes-Wine Red)**EIysee**$7.55**4.6★**▲ 143%**](https://www.amazon.com/dp/B0DF1V2KVM) [**Ciormis Pashmina Scarf for Women Soft Pashminas Shawls and Wraps for Evening Dresses Wedding Bride Bridesmaid Shawls Scarf(Dark Burgundy)**Ciormis**$12.17**4.6★**▲ 133%**](https://www.amazon.com/dp/B0FH9PKJ8Y) [**zero season Womens Pashmina Shawl Wrap Winter Scarf for Evening Dress Wedding Bridesmaid Gift Elegant Wraps and Shawls for Formal Events Burgundy**zero season**$15.17**4.5★**▲ 95%**](https://www.amazon.com/dp/B0FNMVGZ4L) [**STARWHISPER 100% Pure Mulberry Silk Square Scarf-27x27 Lightweight Hair Scarves Headscarf Night Sleeping with Gift Packed (Burgundy Paisley)**STARWHISPER**$19.58**4.6★**▲ 88%**](https://www.amazon.com/dp/B0FLCT17HR) [**vimate Burgundy Shawls and wraps for Evening Dresses-Summer formal Sheer Lace floral Evening Wraps And Shawls for Women Dressy(Style 1-Burgundy)**vimate**$8.81**4.7★**▲ 85%**](https://www.amazon.com/dp/B0DSB38HMS)
**~~View all trending →~~**
## **What buyers say about burgundy scarf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**20%
*“Beautiful color”*
**Soft Feel**15%
*“Buttery Soft”*
**Quality-Overall**14%
*“well made”*
**Material Quality**6%
*“the material seems elegant”*
**Value For Money**4%
*“Worth the money”*
**Size-Overall**4%
*“Nice fit”*
**Warmth**4%
*“It keeps her warm”*
**Gifting Purpose**4%
*“wedding gift”*
**Weight Light**3%
*“this weight is perfect”*
**Comfort-Overall**3%
*“Comfortable”*
### **What buyers complain about **
**Color**20%
*“NOT the color in the description”*
**Size-Overall**16%
*“Too small”*
**Material Quality**5%
*“Fabric destroyed easily”*
**Advertised Vs Actual Product**4%
*“Not a cape. This is a scarf, when advertised as a cape”*
**Warmth**4%
*“if def doesnt make you any warmer”*
**Value For Money**3%
*“Looks and feels expensive”*
**Durability**3%
*“It sheds terribly”*
**Quality-Overall**3%
*“Cheaply made”*
**Print Quality**3%
*“The print looks cheap”*
**Thickness**2%
*“WAY TOO THIN”*
### **Top return reasons **
**Color**37%
**Size-Overall**20%
**Length**8%
**Material Quality**8%
**Thin**5%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Width**2%
**Quality-Overall**2%
**Shape/Style**2%
## **Common questions**
- **Is burgundy scarf profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 73 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the burgundy scarf niche?**
- 54 brands and 57 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 36% of demand.
- **What do buyers complain about in burgundy scarf?**
- Top complaints mined from reviews: Color, Size-Overall, Material Quality. The return rate is 8.4% — above our launch gate.
- **When does demand for burgundy scarf peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the burgundy scarf niche?**
- Listings span $5.03–$29.85; the average listing price is $11.54 (sweet spot $15–$100). The average incumbent carries 1,743 reviews — the moat a new listing must climb.
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