---
title: "Burgundy Purse — $646K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-purse"
last_updated: "2026-08-11T02:12:43.299Z"
locale: en
meta:
description: "Niche score 53/100 · $646K/yr market · 1.6M searches/yr · $27.05 avg price. High returns (11.8%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $646K/yr market · 1.6M searches/yr · $27.05 avg price. High returns (11.8%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Purse — $646K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy purse**
**Worth a look**
Shows a sweet-spot price point ($27.05 avg), but high returns (11.8%) keeps it on the watch list.
Market size 66Growth 9Conversion 19Competition 87Returns 1Price range 75Avg price 95Brand share 87Review moat 72Quality gap 55
**Avg price**
**Incredible****$27.05**
avg listing price — sweet spot $15–$100
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$11.63–$125.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****615.66**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$646K**
$646K/yr · 1.6M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-31.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy purse is a $646K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy purse market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$541K–$676K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,890**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **-22 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**50 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**48%**
Top 20: 81%
**Top-5 click share**
**28%**
Top 20: 63%
**Open market**
**47%**
- QWINEE13% - RoseSeek11% - KKXIU9% - Verdusa8% - OYOANGLE8% - RTPRTP5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.1% search growth over the last 90 days.
40K30KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-purse/trend)
## **Top burgundy purse search terms**
- **burgundy purse**552K/yr-44.7%1.3% conv. - **burgundy clutch**139K/yr-13.1%1.1% conv. - **burgundy bag**154K/yr-27.7%0.7% conv. - **burgundy purses for women**122K/yr-41.8%1.0% conv. - **maroon purse**81K/yr-27.5%1.3% conv. - **burgundy handbag**64K/yr-21.0%0.6% conv. - **burgundy tote bag**38K/yr-17.0%0.1% conv. - **dark red purse**41K/yr-12.0%0.6% conv. - **burgundy bags for women**48K/yr-29.8%0.7% conv. - **burgundy shoulder bag**46K/yr-15.7%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-purse/search-terms)
## **Top burgundy purse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$26K6%$39K8%$52K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RoseSeek Womens PU Leather Shoulder Bag Zipper Top Shoulder Purse Cute Underarm Bag Burgundy One Size**RoseSeek**$26.46**4.3★32 rev](https://www.amazon.com/dp/B0FS67DVYX) [2**QWINEE Womens Woven Evening Bag Dumpling Clutch Purse No Strap Handbags Elegant Faux PU Leather Clutch Bag Burgundy One-Size**QWINEE**$33.36**4.3★245 rev](https://www.amazon.com/dp/B0DK34P5HR) [3**RTPRTP Burgundy Purse for Women Small Faux Leather Top Handle Satchel Handbag with Detachable Crossbody Strap Vintage Shoulder Bag for Everyday Date Night and Travel(burgundy)**RTPRTP**$30.06**4.7★255 rev](https://www.amazon.com/dp/B0FNR4V2WH) [4**Amazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size**Amazon Essentials**$21.05**4.1★36 rev](https://www.amazon.com/dp/B0FWB28JZW) [5**KKXIU Shoulder Bag for Women Small Clutch Purses Cute Hobo Handbag Trendy Underarm Bag-Burgundy**KKXIU**$22.31**4.7★948 rev](https://www.amazon.com/dp/B0DSRDH3M4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size**Amazon Essentials**$21.05**36 rev2mo ago](https://www.amazon.com/dp/B0FWB28JZW) [**YAPAIOU Leather Envelope Evening Bag for Women Patent PU Clutch Purse for Formal Wedding Party Cocktail Prom Burgundy**YAPAIOU**$26.26**9 rev5mo ago](https://www.amazon.com/dp/B0GKPY46PP) [**OYOANGLE Womens Mini Leather Bucket Bags Top Handle Purse Metallic Buckle Handbags Hobo Bag Burgundy One Size**OYOANGLE**$23.37**6 rev5mo ago](https://www.amazon.com/dp/B0G81NKHD1) [**SUANNI Burgundy Vegan Leather Hobo Bag for Women Large Summer Maroon Purse Slouchy Shoulder Tote Bags Womens Handbags with Zipper Casual Purses for Everyday Work (Burgundy)**SUANNI**$34.81**23 rev6mo ago](https://www.amazon.com/dp/B0GFDH3HPL) [**GORGLITTER Womens Clutch Purse Floral Formal Evening Handbag Chain Strap Shoulder Bag Burgundy One Size**GORGLITTER**$26.50**13 rev7mo ago](https://www.amazon.com/dp/B0G3QJDQ2V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size**Amazon Essentials**$21.05**4.1★**▲ 148%**](https://www.amazon.com/dp/B0FWB28JZW) [**YAPAIOU Leather Envelope Evening Bag for Women Patent PU Clutch Purse for Formal Wedding Party Cocktail Prom Burgundy**YAPAIOU**$26.26**4.5★**▲ 142%**](https://www.amazon.com/dp/B0GKPY46PP) [**KKXIU Small Shoulder Bag for Women - Crescent Bag Small Purses for Women Trendy Vegan Leather Purse with Removable Strap (Burgundy)**KKXIU**$23.14**4.6★**▲ 130%**](https://www.amazon.com/dp/B0G48X8NWS) [**OYOANGLE Womens Mini Leather Bucket Bags Top Handle Purse Metallic Buckle Handbags Hobo Bag Burgundy One Size**OYOANGLE**$23.37**4.9★**▲ 130%**](https://www.amazon.com/dp/B0G81NKHD1) [**SUANNI Burgundy Vegan Leather Hobo Bag for Women Large Summer Maroon Purse Slouchy Shoulder Tote Bags Womens Handbags with Zipper Casual Purses for Everyday Work (Burgundy)**SUANNI**$34.81**4.0★**▲ 122%**](https://www.amazon.com/dp/B0GFDH3HPL)
**~~View all trending →~~**
## **What buyers say about burgundy purse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“the color is beautiful”*
**Quality-Overall**15%
*“Good quality bag”*
**Size-Overall**14%
*“it fits everything I need”*
**Value For Money**7%
*“Worth It”*
**Shape/Style**6%
*“The style is classic”*
**Design-Overall**4%
*“The design is stylish and perfect for parties, weddings, or special occasions”*
**Soft Feel**4%
*“It's soft”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Leather Quality**3%
*“The leather is absolutely beautiful”*
**Strap/String Quality**3%
*“The strap was easy to attach”*
### **What buyers complain about **
**Size-Overall**15%
*“Smaller bag than I used to”*
**Quality-Overall**6%
*“Poor Quality”*
**Strap/String Quality**6%
*“The clip on strap wasnt strong”*
**Zipper Quality**4%
*“Also, it was hard to manipulate the flap and then zipper”*
**Value For Money**4%
*“not worth the price”*
**Material Quality**3%
*“Looks like plastic”*
**Color**3%
*“This is NOT burgundy color as advertised its more like a Merlot”*
**Ease Of Use**3%
*“Hard to open”*
**Durability**3%
*“They start falling apart soon after using”*
**Strength**2%
*“Very flimsy”*
### **Top return reasons **
**Size-Overall**33%
**Color**25%
**Material Quality**8%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Shape/Style**3%
**Value For Money**3%
**Length**2%
**Zipper Quality**2%
**Strap/String Quality**2%
## **Common questions**
- **Is burgundy purse profitable to sell on Amazon United States?**
- The niche generates $646K/yr across 74 tracked products. 13 of 34 products launched in the last 360 days are still selling. 90-day search growth is -31.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the burgundy purse niche?**
- 50 brands and 55 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in burgundy purse?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 11.8% — above our launch gate.
- **When does demand for burgundy purse peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the burgundy purse niche?**
- Listings span $11.63–$125.67; the average listing price is $27.05 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.
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