---
title: "Burgundy Flats — $63K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-flats"
last_updated: "2026-08-11T04:29:40.712Z"
locale: en
meta:
description: "Niche score 46/100 · $63K/yr market · 854K searches/yr · $38.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $63K/yr market · 854K searches/yr · $38.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Flats — $63K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy flats**
**Skip it**
High returns (19.8%) — this niche doesn't clear our bar today.
Market size 16Growth 13Conversion 2Competition 97Returns 0Price range 59Avg price 95Brand share 95Review moat 41Quality gap 76
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$38.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.85–$148.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,430.94**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$63K**
$63K/yr · 854K searches
**Growth**
**Bad****-23.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****19.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy flats is a $63K/yr Amazon United States market (854K searches/yr). The top 5 brands hold 39% of demand. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy flats market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$77K–$96K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#575**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **78%**
- **Out of stock**
- **12.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**72 **▲rising
**Sellers**
**201**
**Top-5 brand share**
**39%**
Top 20: 70%
**Top-5 click share**
**14%**
Top 20: 37%
**Open market**
**56%**
- Amazon Essentials15% - Project Cloud7% - Reebok7% - Coutgo5% - adidas5% - LUCKY STEP5%
## **Demand**
Weekly Amazon search volume, last 37 weeks — -23.3% search growth over the last 90 days.
13K8KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-flats/trend)
## **Top burgundy flats search terms**
- **burgundy flats**110K/yr-10.0%0.2% conv. - **burgundy sneakers for women**133K/yr-29.7%0.1% conv. - **burgundy flats for women**95K/yr-24.1%0.1% conv. - **burgundy sneakers**71K/yr-29.1%0.1% conv. - **maroon shoes**54K/yr-11.4%0.1% conv. - **maroon sneakers women**79K/yr-33.2%0.1% conv. - **burgundy tennis shoes for women**43K/yr-36.7%0.1% conv. - **burgundy mary janes**39K/yr-13.3%0.1% conv. - **burgundy ballet flats**33K/yr+4.0%0.2% conv. - **maroon flats**27K/yr-6.0%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-flats/search-terms)
## **Top burgundy flats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6262%$1K3%$2K4%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Reebok Womens Club C Double Revenge Platform Sneaker Chalk/Chalk/Classic Burgundy Size 5**Reebok**$62.15**4.5★1,898 rev](https://www.amazon.com/dp/B0C4G58Q4S) [2**Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 8**Amazon Essentials**$19.86**4.4★1,772 rev](https://www.amazon.com/dp/B0CV463XTN) [3**Project Cloud Fashion Sneakers for Women 2026 - Lace-Up Shoes Trendy Women Sneakers with Memory Foam Insole Womens Fashion Sneakers Non-Slip Womens Shoes (Irita Irita-Burg 7.5M) Burgundy**Project Cloud**$31.20**4.0★2,579 rev](https://www.amazon.com/dp/B0G455P3HP) [4**Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 9**Amazon Essentials**$19.74**4.4★1,772 rev](https://www.amazon.com/dp/B0CV481L9Y) [5**Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 10**Amazon Essentials**$20.29**4.4★1,772 rev](https://www.amazon.com/dp/B0CV47DQSK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Coutgo Womens Mary Jane Flats Closed Pointed Toe Ballet Flats Ankle Strap Work Dress Shoes Burgundy Size 8**Coutgo**$36.77**69 rev5mo ago](https://www.amazon.com/dp/B0GDZPNGZ9) [**Project Cloud Fashion Sneakers for Women 2026 - Lace-Up Shoes Trendy Women Sneakers with Memory Foam Insole Womens Fashion Sneakers Non-Slip Womens Shoes (Irita Irita-Burg 7.5M) Burgundy**Project Cloud**$31.20**2,579 rev6mo ago](https://www.amazon.com/dp/B0G455P3HP) [**La Chapelle Womens Fashion Sneakers Casual Comfortable Walking Shoes Lightweight Lace-up Tennis Shoes Non-Slip Trainers for Daily Wear**La Chapelle**$32.89**12 rev6mo ago](https://www.amazon.com/dp/B0GG6QPRL1) [**HEAWISH Womens Black Flats Flower Embroideried Lace Ballet Flats Pointed Toe Comfortable Dress Shoes for Women(Wine US8)**HEAWISH**$19.02**112 rev9mo ago](https://www.amazon.com/dp/B0FDB2PZ13) [**Athlefit Womens Mary Jane Flats Dressy Comfortable Square Toe Slip On Ballet Flats Shoes with Buckle Strap Wine Red Size 8**Athlefit**$30.48**148 rev1y ago](https://www.amazon.com/dp/B0F13W14ZX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**La Chapelle Womens Fashion Sneakers Casual Comfortable Walking Shoes Lightweight Lace-up Tennis Shoes Non-Slip Trainers for Daily Wear**La Chapelle**$32.89**4.1★**▲ 65%**](https://www.amazon.com/dp/B0GG6QPRL1) [**Coutgo Womens Mary Jane Flats Closed Pointed Toe Ballet Flats Ankle Strap Work Dress Shoes Burgundy Size 8**Coutgo**$36.77**4.3★**▲ 57%**](https://www.amazon.com/dp/B0GDZPNGZ9) [**Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 9**Amazon Essentials**$19.74**4.4★**▲ 56%**](https://www.amazon.com/dp/B0CV481L9Y) [**New Balance Womens 574 Core Sneaker Burgundy/White 10.5**New Balance**$64.10**4.6★**▲ 51%**](https://www.amazon.com/dp/B093QL64ZB) [**Amazon Essentials Womens Velvet Mary Jane Ballet Flat with Buckle Strap Burgundy Velvet 10**Amazon Essentials**$20.29**4.4★**▲ 43%**](https://www.amazon.com/dp/B0CV47DQSK)
**~~View all trending →~~**
## **What buyers say about burgundy flats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**34%
*“Comfortable and Cute”*
**Size-Overall**17%
*“they fit snugly”*
**Color**9%
*“Color in description is accurate”*
**Quality-Overall**5%
*“Great quality and perfect for daily use”*
**Shape/Style**5%
*“Comfortable and stylish”*
**Value For Money**3%
*“Worth the money”*
**Advertised Vs Actual Product**2%
*“Just what I wanted”*
**Material Quality**2%
*“The velvet material looks very high quality”*
**Weight Light**2%
*“These are lightweight”*
**Soft Feel**2%
*“the suede feels soft yet durable”*
### **What buyers complain about **
**Size-Overall**23%
*“Runs Small”*
**Comfort-Overall**6%
*“Not comfortable”*
**Pain Relief-Overall**5%
*“my entire foot was in pain”*
**Feet Fit**4%
*“these were way too large in the toe”*
**Heel Support**3%
*“Low heel maybe an inch”*
**Value For Money**3%
*“the shoes may be cheap”*
**Durability**3%
*“pray they break in”*
**Color**3%
*“The only thing I noticed is that the color is a bit more muted than it appears in the photos”*
**Width**3%
*“Way too narrow”*
**Stiffness**2%
*“Very stiff though”*
### **Top return reasons **
**Size-Overall**28%
**Feet Fit**23%
**Length**17%
**Width**10%
**Color**4%
**Comfort-Overall**4%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Material Quality**1%
**Heel Support**1%
## **Common questions**
- **Is burgundy flats profitable to sell on Amazon United States?**
- The niche generates $63K/yr across 169 tracked products. 3 of 52 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the burgundy flats niche?**
- 72 brands and 201 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in burgundy flats?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Pain Relief-Overall. The return rate is 19.8% — above our launch gate.
- **What does it cost to enter the burgundy flats niche?**
- Listings span $4.85–$148.98; the average listing price is $38.59 (sweet spot $15–$100). The average incumbent carries 2,431 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)