---
title: "Burgundy Flannel Men — $13K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-flannel-men"
last_updated: "2026-08-11T03:24:30.001Z"
locale: en
meta:
description: "Niche score 37/100 · $13K/yr market · 461K searches/yr · $39.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $13K/yr market · 461K searches/yr · $39.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Flannel Men — $13K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy flannel men**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 3Growth 7Conversion 1Competition 93Returns 25Price range 58Avg price 95Brand share 63Review moat 16Quality gap 40
**Avg price**
**Incredible****$39.03**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$14.70–$162.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****19,815.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-35.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$13K**
$13K/yr · 461K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy flannel men is a $13K/yr Amazon United States market (461K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 37/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy flannel men market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$49K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#687**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **93%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**22%**
Top 20: 49%
**Open market**
**26%**
- Legendary Whitetails25% - BAMBOO COOL16% - Carhartt12% - Dubinik7% - Wrangler Authentics7% - CQR7%
## **Demand**
Weekly Amazon search volume, last 28 weeks — -35.8% search growth over the last 90 days.
10K6KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-flannel-men/trend)
## **Top burgundy flannel men search terms**
- **duluth trading company**133K/yr-10.6%0.1% conv. - **redhead shirts for men**42K/yr+28.5%0.0% conv. - **redhead clothing**49K/yr-59.5%0.0% conv. - **whitetail**16K/yr+13.6%0.0% conv. - **legendary whitetails mens jacket**37K/yr-67.9%0.1% conv. - **carhartt plaid shirts for men**11K/yr-5.8%0.2% conv. - **legendary whitetail**19K/yr-35.3%0.0% conv. - **carhartt flannel for men**43K/yr-87.2%0.0% conv. - **mens legendary whitetails**12K/yr-52.2%0.0% conv. - **burgundy flannel men**11K/yr-37.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-flannel-men/search-terms)
## **Top burgundy flannel men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2524%$5046%$7568%$1K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid Large**Legendary Whitetails**$31.54**4.6★100,740 rev](https://www.amazon.com/dp/B01K0ETB6E) [2**BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack**BAMBOO COOL**$32.46**4.5★16,388 rev](https://www.amazon.com/dp/B088WF1PRW) [3**Carhartt Mens Iconic K87 Pocket T-Shirt Navy XX-Large**Carhartt**$18.43**4.7★14,741 rev](https://www.amazon.com/dp/B0000ANHTI) [4**Duluth Trading Co. Mens Buck Naked Boxer Briefs Black LRG**Duluth Trading Co**$23.70**0.0★0 rev](https://www.amazon.com/dp/B0GQNJRYYH) [5**COOFANDY Mens Summer Beach Cotton Linen Short Sleeve Shirt Business Work Shirts Light Green**COOFANDY**$26.80**4.3★14,747 rev](https://www.amazon.com/dp/B0BV257YG8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duluth Trading Co. Mens Buck Naked Boxer Briefs Black LRG**Duluth Trading Co**$23.70**0 rev1mo ago](https://www.amazon.com/dp/B0GQNJRYYH) [**Duluth Trading Co. Mens Buck Naked Long Boxer Briefs Black MED**Duluth Trading Co**$24.17**1 rev1mo ago](https://www.amazon.com/dp/B0GQN6QMPG) [**Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Light Chambray X-Large**Wrangler Authentics**$24.58**17,730 rev3mo ago](https://www.amazon.com/dp/B075JWZ1KR) [**Long Sleeve Classic Woven Shirt Burnt Olive Small**Wrangler Authentics**$26.47**11,444 rev3mo ago](https://www.amazon.com/dp/B07CHQJY55) [**Wrangler Authentics Mens Short Sleeve Classic Woven Shirt Sea Spray Chambray Large**Wrangler Authentics**$24.71**17,730 rev3mo ago](https://www.amazon.com/dp/B075JQGTKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duluth Trading Co. Mens Buck Naked Long Boxer Briefs Black MED**Duluth Trading Co**$24.17**5.0★**▲ 132%**](https://www.amazon.com/dp/B0GQN6QMPG) [**Duluth Trading Co. Mens Buck Naked Boxer Briefs Black LRG**Duluth Trading Co**$23.70**0.0★**▲ 129%**](https://www.amazon.com/dp/B0GQNJRYYH) [**TRUEWERK Mens B1 Sun Long Sleeve Tee - UPF 50+ Full-Arm Sun Protection 100% Poly Interlock Knit Moisture-Wicking Raglan Sleeves 120gsm Dark Heathered Grey 3XL**TRUEWERK**$42.78**4.7★**▲ 129%**](https://www.amazon.com/dp/B09PC8T7CS) [**Pendleton Iconic Board Shirts for Men 100% Wool Spring-Ready Washable Surf Classic for Seasonal Layering Regular Fit Teal/Charcoal Ombre**Pendleton**$162.37**4.8★**▲ 127%**](https://www.amazon.com/dp/B0DZ81NFTT) [**BAMBOO COOL Mens Undershirts Moisture Wicking Crewneck T Shirts Breathable Stretch Soft Tees for Men 6 Pack**BAMBOO COOL**$48.50**4.5★**▲ 126%**](https://www.amazon.com/dp/B0D5CJQ7VY)
**~~View all trending →~~**
## **What buyers say about burgundy flannel men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**15%
*“Very comfortable fir sure”*
**Size-Overall**15%
*“it fit snug”*
**Warmth**14%
*“Comfy and warm”*
**Quality-Overall**12%
*“Quality Shirt”*
**Soft Feel**5%
*“The fabric feels soft”*
**Value For Money**5%
*“Good deal”*
**Breathability**4%
*“Breathes well”*
**Material Quality**4%
*“Fantastic material”*
**Color**2%
*“Good color variety”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**18%
*“Shirt is huge”*
**Quality-Overall**7%
*“Low Quality”*
**Durability**6%
*“not very durable”*
**Material Quality**5%
*“Horrible material”*
**Value For Money**3%
*“Waste of Money”*
**Warmth**3%
*“do not keep your feet warm”*
**Shrinkage Resistance**3%
*“IT WILL SHRINK”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Thickness**2%
*“Shirt is thick”*
**Length**2%
*“the length was not ok”*
### **Top return reasons **
**Size-Overall**51%
**Length**8%
**Chest Fit**5%
**Material Quality**5%
**Sleeve Fit**4%
**Waist Fit**4%
**Color**4%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
**Feet Fit**2%
## **Common questions**
- **Is burgundy flannel men profitable to sell on Amazon United States?**
- The niche generates $13K/yr across 107 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -35.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the burgundy flannel men niche?**
- 28 brands and 79 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in burgundy flannel men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.0% — above our launch gate.
- **What does it cost to enter the burgundy flannel men niche?**
- Listings span $14.70–$162.37; the average listing price is $39.03 (sweet spot $15–$100). The average incumbent carries 19,815 reviews — the moat a new listing must climb.
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