---
title: "Burgundy Dress Shirt for Men — $136K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-dress-shirt-for-men"
last_updated: "2026-08-11T00:27:12.461Z"
locale: en
meta:
description: "Niche score 44/100 · $136K/yr market · 554K searches/yr · $19.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $136K/yr market · 554K searches/yr · $19.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Dress Shirt for Men — $136K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy dress shirt for men**
**Skip it**
High returns (10.8%) — this niche doesn't clear our bar today.
Market size 30Growth 34Conversion 16Competition 82Returns 4Price range 69Avg price 86Brand share 61Review moat 33Quality gap 47
**Avg price**
**Great****$19.22**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****$7.74–$31.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,201.45**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$136K**
$136K/yr · 554K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.8%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy dress shirt for men is a $136K/yr Amazon United States market (554K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy dress shirt for men market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$115K–$154K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#323**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 69%
**Open market**
**22%**
- COOFANDY19% - J.VER14% - ROUWELL13% - Alimens & Gentle11% - Lusead11% - JEMITOP9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
15K10KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-dress-shirt-for-men/trend)
## **Top burgundy dress shirt for men search terms**
- **burgundy shirts for men**77K/yr+29.7%0.6% conv. - **burgundy dress shirt for men**73K/yr+6.6%1.1% conv. - **maroon shirt men**42K/yr+23.5%0.5% conv. - **mens burgundy dress shirt**55K/yr-11.9%1.0% conv. - **maroon dress shirt men**32K/yr-4.0%1.3% conv. - **burgundy button up shirt men**30K/yr-2.9%0.9% conv. - **mens burgundy shirt**35K/yr-13.2%0.8% conv. - **burgundy mens dress shirt**27K/yr+0.9%1.3% conv. - **burgundy shirt men**20K/yr-1.9%0.7% conv. - **burgundy mens shirt**24K/yr-6.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-dress-shirt-for-men/search-terms)
## **Top burgundy dress shirt for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROUWELL Burgundy Dress Shirt for Men Non Iron Long Sleeve Wrinkle Free Wedding Dating Prom Stretch Button Down Shirts L**ROUWELL**$15.66**4.6★1,011 rev](https://www.amazon.com/dp/B0FRTKLG1N) [2**Lusead Burgundy Dress Shirt for Men Wedding Party Stretch Wrinkle Free Christmas Long Sleeve Maroon Button Down Shirt Men**Lusead**$15.65**4.6★3,144 rev](https://www.amazon.com/dp/B0DYT2TXC2) [3**COOFANDY Mens Beach Button Up Shirt Short Sleeve Knit Shirts Fashion Summer Vacation Top Wine Red**COOFANDY**$29.02**4.5★2,557 rev](https://www.amazon.com/dp/B0CRRHL2CX) [4**LucMatton Mens Long-Sleeve Button-Up Dress-Shirt Modern Slim-Fit Wrinkle-Free Wedding Formal Shirts Burgundy Large**LucMatton**$16.82**4.6★765 rev](https://www.amazon.com/dp/B0G646KPB9) [5**J.VER Mens Short Sleeve Button Up Stretch Dress Shirts Summer Solid Slim Fit Business Formal Shirt Burgundy Large**J.VER**$21.77**4.4★3,939 rev](https://www.amazon.com/dp/B0CR3NGKWP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AOTIK Mens Button Down Short Sleeve Shirts Casual Waffle Summer Shirts Beach Vacation Shirt Large Burgundy**AOTIK**$17.36**28 rev4mo ago](https://www.amazon.com/dp/B0GM7QWTFK) [**LucMatton Mens Long-Sleeve Button-Up Dress-Shirt Modern Slim-Fit Wrinkle-Free Wedding Formal Shirts Burgundy Large**LucMatton**$16.82**765 rev7mo ago](https://www.amazon.com/dp/B0G646KPB9) [**ROUWELL Burgundy Dress Shirt for Men Non Iron Long Sleeve Wrinkle Free Wedding Dating Prom Stretch Button Down Shirts L**ROUWELL**$15.66**1,011 rev9mo ago](https://www.amazon.com/dp/B0FRTKLG1N) [**Burgundy Dress Shirt Mens Long Sleeve Wrinkle Free Formal Button Down Shirt**Alimens & Gentle**$14.37**820 rev9mo ago](https://www.amazon.com/dp/B0FRV2HQQX) [**ROUWELL Burgundy Dress Shirt for Men Non Iron Long Sleeve Wrinkle Free Wedding Dating Prom Stretch Button Down Shirts L**ROUWELL**$16.41**1,131 rev1y ago](https://www.amazon.com/dp/B0FCYRCGSY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AOTIK Mens Button Down Short Sleeve Shirts Casual Waffle Summer Shirts Beach Vacation Shirt Large Burgundy**AOTIK**$17.36**4.3★**▲ 66%**](https://www.amazon.com/dp/B0GM7QWTFK) [**LucMatton Mens Long-Sleeve Button-Up Dress-Shirt Modern Slim-Fit Wrinkle-Free Wedding Formal Shirts Burgundy Large**LucMatton**$16.82**4.6★**▲ 66%**](https://www.amazon.com/dp/B0G646KPB9) [**Alimens & Gentle Mens Short Sleeve Dress Shirt Wrinkle Free Solid Casual Button Down Shirts for Summer Business Wedding Wine Red L**Alimens & Gentle**$18.09**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DQDPVGND) [**COOFANDY Mens Casual Dress Shirt Short Sleeve Business Attire Regular Fit Polyester Wrinkle Free Button Down Shirts with Pocket Wine Dark Red Burgundy Large**COOFANDY**$17.68**4.4★**▲ 46%**](https://www.amazon.com/dp/B0CX1JPXV9) [**JMIERR Mens Casual Textured Crew Neck T-Shirts Lightweigt Gym Sport Tees for Men US46(XL) Burgundy**JMIERR**$16.00**4.6★**▲ 40%**](https://www.amazon.com/dp/B0F4VMFPQD)
**~~View all trending →~~**
## **What buyers say about burgundy dress shirt for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**26%
*“The shirt fits perfectly”*
**Quality-Overall**19%
*“Great Quality”*
**Color**8%
*“Nice color”*
**Comfort-Overall**7%
*“Very comfortable”*
**Material Quality**5%
*“Great material”*
**Breathability**4%
*“its light and very breathable”*
**Advertised Vs Actual Product**4%
*“AS ADVERTISED”*
**Wrinkle**4%
*“No wrinkles, great quality”*
**Value For Money**2%
*“Great product and affordable cost”*
**Soft Feel**2%
*“Texture feels very nice”*
### **What buyers complain about **
**Size-Overall**24%
*“Run small”*
**Advertised Vs Actual Product**9%
*“The shirt themselves are nice however the product description is misleading”*
**Wrinkles**5%
*“the shirt is Not Wrinkle Free”*
**Arm Fit**5%
*“Had to order a bigger size because I have long arms”*
**Pockets/Compartments**5%
*“pockets too small”*
**Shape/Style**4%
*“my husband doesn't like shirt tail style”*
**Sleeve Fit**4%
*“Nice shirt except the right sleeve is shorter than the left”*
**Quality-Overall**4%
*“Cheaply made”*
**Thickness**3%
*“Its thick”*
**Shrinkage Resistance**2%
*“it would shrink”*
### **Top return reasons **
**Size-Overall**44%
**Color**11%
**Material Quality**9%
**Chest Fit**7%
**Sleeve Fit**5%
**Length**5%
**Shoulder Fit**2%
**Waist Fit**2%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
## **Common questions**
- **Is burgundy dress shirt for men profitable to sell on Amazon United States?**
- The niche generates $136K/yr across 56 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the burgundy dress shirt for men niche?**
- 19 brands and 32 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in burgundy dress shirt for men?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Wrinkles. The return rate is 10.8% — above our launch gate.
- **When does demand for burgundy dress shirt for men peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the burgundy dress shirt for men niche?**
- Listings span $7.74–$31.37; the average listing price is $19.22 (sweet spot $15–$100). The average incumbent carries 3,201 reviews — the moat a new listing must climb.
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