---
title: "Burgundy Coat — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-coat"
last_updated: "2026-08-11T02:11:02.983Z"
locale: en
meta:
description: "Niche score 42/100 · $0/yr market · 196K searches/yr · $39.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $0/yr market · 196K searches/yr · $39.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burgundy Coat — $0/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy coat**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 94Returns 0Price range 89Avg price 95Brand share 96Review moat 45Quality gap 73
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$39.00**
avg listing price — sweet spot $15–$100
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Price range**
**Great****$14.63–$106.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,989.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$0**
$0/yr · 196K searches
**Growth**
**Bad****-89.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****21.4%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy coat is a $0/yr Amazon United States market (196K searches/yr). The top 5 brands hold 35% of demand. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy coat market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$20K–$29K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#149**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**35%**
Top 20: 80%
**Top-5 click share**
**22%**
Top 20: 49%
**Open market**
**61%**
- PRETTYGARDEN11% - TOPONSKY7% - chouyatou6% - KateModa6% - Tankaneo5% - Sampeel5%
## **Demand**
Weekly Amazon search volume, last 27 weeks — -89.5% search growth over the last 90 days.
9K7KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-coat/trend)
## **Top burgundy coat search terms**
- **burgundy coat**66K/yr-93.6%0.0% conv. - **burgundy jacket women dressy**12K/yr-72.4%0.3% conv. - **burgundy coat women**65K/yr-94.7%0.0% conv. - **maroon jacket women**6K/yr-51.2%0.1% conv. - **burgundy bomber jacket**5K/yr-50.2%0.3% conv. - **maroon bomber jacket women**5K/yr-55.7%0.4% conv. - **maroon coat**9K/yr-87.3%0.0% conv. - **burgundy coat women dressy**8K/yr-94.5%0.0% conv. - **burgundy womens coat**10K/yr-92.8%0.0% conv. - **burgundy coats for women**6K/yr-93.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-coat/search-terms)
## **Top burgundy coat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$04%$06%$08%$0101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KateModa Womens Faux Leather Blazer Oversized Bomber Winter Coat Motocycle Button Down Fall Jackets with Pockets Burgundy Medium**KateModa**$45.35**4.2★38 rev](https://www.amazon.com/dp/B0FK549FGZ) [2**TOPONSKY Womens Faux Fur Coat Burgundy Long Plush Warm Winter Jacket with Pockets Size L**TOPONSKY**$49.09**4.2★1,620 rev](https://www.amazon.com/dp/B0FQWCNN4F) [3**DLNYC Womens Vegan Leather Belted A Line Winter Coat with Faux Fur Trim Hood 3/4 Length Luxurious Winter Fashion Outerwear (US Alpha Small Regular Regular Burgundy)**DLNYC DANIEL'S LEATHER NEW YORK CITY EST. 1995**$106.96**4.2★16 rev](https://www.amazon.com/dp/B0FN68T39X) [4**Sampeel Burgundy Leather Jacket Women Faux Oversized Motorcycle Bomber Coats 2025 Fall Fashion Outfits Winter Clothes Red XL**Sampeel**$43.62**4.4★1,152 rev](https://www.amazon.com/dp/B0D7MBFYK6) [5**PRETTYGARDEN Womens Faux Leather Motorcycle Jacket Trendy Fall Spring Clothes Oversized Zip Up Winter Coat Outerwear (Wine Red Medium)**PRETTYGARDEN**$44.16**4.3★971 rev](https://www.amazon.com/dp/B0D4TYSSD9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L**HOTOUCH**$27.09**158 rev6mo ago](https://www.amazon.com/dp/B0GGN6WBMN) [**APRROOT Red Leather Jacket Women Oversized Burgundy Faux Bomber Jackets Zip Up Motorcycle Coats Fall Fashion Outfits 2025 with Pocket Wine Red L**APRROOT**$32.38**57 rev8mo ago](https://www.amazon.com/dp/B0DDT1LXWV) [**RISCUYY Crop Jackets for Women Button Waist Cinched Stand Collar Long Sleeve Retro Elegant Cropped Bomber Jackets for Women**RISCUYY**$56.68**14 rev8mo ago](https://www.amazon.com/dp/B0FY2LK54V) [**chouyatou Womens Winter Double Breasted Midi Long Wool Coat Business Casual Notch Lapel Winter Trench Coat with Belt (Small Burgundy)**chouyatou**$46.74**39 rev8mo ago](https://www.amazon.com/dp/B0FWXL5HHP) [**TOPONSKY Womens Faux Fur Coat Burgundy Long Plush Warm Winter Jacket with Pockets Size L**TOPONSKY**$49.09**1,620 rev10mo ago](https://www.amazon.com/dp/B0FQWCNN4F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOTOUCH Women Bomber Jacket Casual Zip Up Fashion Coats Long Sleeve Light Flight Jackets Red L**HOTOUCH**$27.09**4.5★**▲ 391%**](https://www.amazon.com/dp/B0GGN6WBMN) [**Steve Madden Trench Coat for Women Double-Breasted Long Winter Faux Wool Coat - Wine 1X**Steve Madden**$43.82**4.4★**▲ 314%**](https://www.amazon.com/dp/B0F3DQL7X6) [**DLNYC Womens Vegan Leather Belted A Line Winter Coat with Faux Fur Trim Hood 3/4 Length Luxurious Winter Fashion Outerwear (US Alpha Small Regular Regular Burgundy)**DLNYC DANIEL'S LEATHER NEW YORK CITY EST. 1995**$106.96**4.2★**▲ 270%**](https://www.amazon.com/dp/B0FN68T39X) [**Amazon Essentials Womens Sherpa-Lined Fleece Full-Zip Hooded Jacket Burgundy Medium**Amazon Essentials**$21.96**4.6★**▲ 228%**](https://www.amazon.com/dp/B07FDRWGWM) [**utcoco Womens Faux Leather Motorcycle Jacket Oversized Zip Up Winter Coat Outerwear 2025 Fall Fashion Clothes (Medium Red)**utcoco**$40.47**4.3★**▲ 198%**](https://www.amazon.com/dp/B0DGTCG9Y2)
**~~View all trending →~~**
## **What buyers say about burgundy coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Im really impressed with the quality of this blazer”*
**Size-Overall**15%
*“it fits over sized and super cute”*
**Color**9%
*“the color was bright”*
**Warmth**7%
*“Its as comfortable as a sweatshirt and quite warm”*
**Weight Light**6%
*“Perfect weight for cool nights”*
**Comfort-Overall**5%
*“extremely comfortable”*
**Material Quality**5%
*“So cute not cheap material”*
**Soft Feel**3%
*“Great coat so soft and fits well”*
**Advertised Vs Actual Product**3%
*“Looks like the picture”*
**Thickness**3%
*“I like that the sleeves are fairly slim”*
### **What buyers complain about **
**Size-Overall**17%
*“Ran a bit small”*
**Smell**11%
*“it had a strong smell”*
**Color**10%
*“color is a bit off”*
**Material Quality**3%
*“Color and material was different from picture”*
**Sleeve Fit**2%
*“sleeves are substantially shorter on the maroon one”*
**Zipper Quality**2%
*“Faulty zipper”*
**Ease Of Cleaning**2%
*“Dirty user chlothing”*
**Wrinkles**2%
*“it is very wrinkled”*
**Leather Quality**2%
*“I don't care if it's faux leather”*
**Thickness**1%
*“because I think otherwise they would feel too thick”*
### **Top return reasons **
**Size-Overall**49%
**Color**8%
**Material Quality**6%
**Sleeve Fit**6%
**Length**4%
**Shoulder Fit**3%
**Chest Fit**3%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Arm Fit**2%
## **Common questions**
- **Is burgundy coat profitable to sell on Amazon United States?**
- The niche generates $0/yr across 102 tracked products. 1 of 27 products launched in the last 360 days are still selling. 90-day search growth is -89.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the burgundy coat niche?**
- 49 brands and 55 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in burgundy coat?**
- Top complaints mined from reviews: Size-Overall, Smell, Color. The return rate is 21.4% — above our launch gate.
- **What does it cost to enter the burgundy coat niche?**
- Listings span $14.63–$106.96; the average listing price is $39.00 (sweet spot $15–$100). The average incumbent carries 1,990 reviews — the moat a new listing must climb.
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