---
title: "Burgundy Bag — $343K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-bag"
last_updated: "2026-08-11T07:49:43.295Z"
locale: en
meta:
description: "Niche score 51/100 · $343K/yr market · 798K searches/yr · $29.89 avg price. High returns (11.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $343K/yr market · 798K searches/yr · $29.89 avg price. High returns (11.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Burgundy Bag — $343K/yr Amazon US Niche (2026) - Flapen"
---
# **burgundy bag**
**Worth a look**
Shows a sweet-spot price point ($29.89 avg), but high returns (11.7%) keeps it on the watch list.
Market size 53Growth 13Conversion 18Competition 90Returns 1Price range 77Avg price 95Brand share 91Review moat 58Quality gap 53
**Avg price**
**Incredible****$29.89**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Price range**
**Great****$11.63–$120.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,179.21**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$343K**
$343K/yr · 798K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.7%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burgundy bag is a $343K/yr Amazon United States market (798K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burgundy bag market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$299K–$374K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#3,055**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **-34 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**49 **▼falling
**Sellers**
**54**
**Top-5 brand share**
**44%**
Top 20: 80%
**Top-5 click share**
**25%**
Top 20: 62%
**Open market**
**52%**
- QWINEE14% - Verdusa8% - OYOANGLE8% - RoseSeek7% - KKXIU7% - MakeMeChic4%
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — -24.4% search growth over the last 90 days.
25K15KSpike '25 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-bag/trend)
## **Top burgundy bag search terms**
- **burgundy clutch**139K/yr-13.1%1.2% conv. - **burgundy bag**154K/yr-27.7%0.7% conv. - **burgundy handbag**64K/yr-21.0%0.6% conv. - **burgundy tote bag**38K/yr-17.0%0.1% conv. - **burgundy bags for women**48K/yr-29.8%0.5% conv. - **burgundy clutch purse**45K/yr-28.3%1.1% conv. - **burgundy clutch purses for women**34K/yr-23.0%1.3% conv. - **burgundy crossbody bag**45K/yr-38.8%0.3% conv. - **burgandy purse**21K/yr+19.6%0.9% conv. - **maroon clutch**20K/yr-9.2%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burgundy-bag/search-terms)
## **Top burgundy bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$21K9%$31K12%$41K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**QWINEE Womens Woven Evening Bag Dumpling Clutch Purse No Strap Handbags Elegant Faux PU Leather Clutch Bag Burgundy One-Size**QWINEE**$33.36**4.3★245 rev](https://www.amazon.com/dp/B0DK34P5HR) [2**RoseSeek Womens PU Leather Shoulder Bag Zipper Top Shoulder Purse Cute Underarm Bag Burgundy One Size**RoseSeek**$26.46**4.3★32 rev](https://www.amazon.com/dp/B0FS67DVYX) [3**RTPRTP Burgundy Purse for Women Small Faux Leather Top Handle Satchel Handbag with Detachable Crossbody Strap Vintage Shoulder Bag for Everyday Date Night and Travel(burgundy)**RTPRTP**$30.06**4.7★255 rev](https://www.amazon.com/dp/B0FNR4V2WH) [4**Verdusa Womens Clutch Evening Bags Trendy Envelope Handbags Metallic Purses Burgundy One Size**Verdusa**$18.10**3.6★241 rev](https://www.amazon.com/dp/B0F8HFF4N8) [5**GORGLITTER Womens Clutch Purse Floral Formal Evening Handbag Chain Strap Shoulder Bag Burgundy One Size**GORGLITTER**$26.50**4.5★13 rev](https://www.amazon.com/dp/B0G3QJDQ2V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size**Amazon Essentials**$21.05**36 rev2mo ago](https://www.amazon.com/dp/B0FWB28JZW) [**YAPAIOU Leather Envelope Evening Bag for Women Patent PU Clutch Purse for Formal Wedding Party Cocktail Prom Burgundy**YAPAIOU**$26.26**9 rev5mo ago](https://www.amazon.com/dp/B0GKPY46PP) [**OYOANGLE Womens Mini Leather Bucket Bags Top Handle Purse Metallic Buckle Handbags Hobo Bag Burgundy One Size**OYOANGLE**$23.37**6 rev5mo ago](https://www.amazon.com/dp/B0G81NKHD1) [**AIBAOWU Velvet Evening Clutch Purses for Women Burgundy Formal Evening Bag for Wedding Party Clutch Bride Purse Shoulder Bag Prom**AIBAOWU**$26.59**24 rev5mo ago](https://www.amazon.com/dp/B0G6JZWHMN) [**GORGLITTER Womens Clutch Purse Floral Formal Evening Handbag Chain Strap Shoulder Bag Burgundy One Size**GORGLITTER**$26.50**13 rev7mo ago](https://www.amazon.com/dp/B0G3QJDQ2V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Lightweight Clutch Crossbody Bag Burgundy One Size**Amazon Essentials**$21.05**4.1★**▲ 130%**](https://www.amazon.com/dp/B0FWB28JZW) [**YAPAIOU Leather Envelope Evening Bag for Women Patent PU Clutch Purse for Formal Wedding Party Cocktail Prom Burgundy**YAPAIOU**$26.26**4.5★**▲ 119%**](https://www.amazon.com/dp/B0GKPY46PP) [**KKXIU Small Shoulder Bag for Women - Crescent Bag Small Purses for Women Trendy Vegan Leather Purse with Removable Strap (Burgundy)**KKXIU**$23.14**4.6★**▲ 114%**](https://www.amazon.com/dp/B0G48X8NWS) [**AIBAOWU Velvet Evening Clutch Purses for Women Burgundy Formal Evening Bag for Wedding Party Clutch Bride Purse Shoulder Bag Prom**AIBAOWU**$26.59**4.3★**▲ 111%**](https://www.amazon.com/dp/B0G6JZWHMN) [**OYOANGLE Womens Mini Leather Bucket Bags Top Handle Purse Metallic Buckle Handbags Hobo Bag Burgundy One Size**OYOANGLE**$23.37**4.9★**▲ 104%**](https://www.amazon.com/dp/B0G81NKHD1)
**~~View all trending →~~**
## **What buyers say about burgundy bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**17%
*“The color is vibrant”*
**Quality-Overall**14%
*“Awesome quality”*
**Size-Overall**14%
*“it fits everything I need”*
**Value For Money**7%
*“Worth it”*
**Shape/Style**6%
*“it's a very attractive style”*
**Design-Overall**4%
*“The design is stylish and perfect for parties, weddings, or special occasions”*
**Soft Feel**4%
*“It's soft”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Durability**3%
*“Durable”*
**Leather Quality**3%
*“The leather is absolutely beautiful”*
### **What buyers complain about **
**Size-Overall**12%
*“Smaller bag than I used to”*
**Quality-Overall**6%
*“Cheaply made”*
**Strap/String Quality**5%
*“The clip on strap wasnt strong”*
**Zipper Quality**4%
*“Zipper broke”*
**Value For Money**4%
*“not worth the price”*
**Wheel Quality**4%
*“the wheels could be better”*
**Ease Of Use**4%
*“Tough to open the bag”*
**Strength**3%
*“Very flimsy”*
**Durability**3%
*“Bag broke in 6 months”*
**Material Quality**3%
*“Looks like plastic”*
### **Top return reasons **
**Size-Overall**33%
**Color**24%
**Material Quality**7%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Value For Money**2%
**Length**2%
**Shape/Style**2%
**Zipper Quality**2%
**Strap/String Quality**2%
## **Common questions**
- **Is burgundy bag profitable to sell on Amazon United States?**
- The niche generates $343K/yr across 71 tracked products. 13 of 34 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the burgundy bag niche?**
- 49 brands and 54 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in burgundy bag?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 11.7% — above our launch gate.
- **When does demand for burgundy bag peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the burgundy bag niche?**
- Listings span $11.63–$120.47; the average listing price is $29.89 (sweet spot $15–$100). The average incumbent carries 1,179 reviews — the moat a new listing must climb.
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