---
title: "Burger Hat — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burger-hat"
last_updated: "2026-08-11T03:12:45.357Z"
locale: en
meta:
description: "Niche score 40/100 · $23K/yr market · 44K searches/yr · $15.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $23K/yr market · 44K searches/yr · $15.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burger Hat — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **burger hat**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 31Conversion 44Competition 37Returns 20Price range 67Avg price 75Brand share 60Review moat 97Quality gap 43
**Review moat**
**Incredible****52.83**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$15.00**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$10.51–$24.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$23K**
$23K/yr · 44K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, burger hat is a $23K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burger hat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$30K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#3,975**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **72%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**16**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**27%**
- Shenbors31% - PURFUN16% - Wreioau10% - Nicky Bigs Novelties8% - Jococs4% - owndis4%
## **Demand**
Weekly Amazon search volume, last 36 weeks — +4.8% search growth over the last 90 days.
3K2KHoliday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burger-hat/trend)
## **Top burger hat search terms**
- **burger hat**21K/yr-0.4%3.5% conv. - **hamburger hat**12K/yr+25.9%3.5% conv. - **cheeseburger hat**5K/yr+14.9%4.2% conv. - **burger hat 007n7**3K/yr-43.7%1.9% conv. - **007n7 burger hat forsaken**2K/yr-81.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burger-hat/search-terms)
## **Top burger hat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Shenbors Hamburger Embroidered Baseball Cap Cheese Burger Dad Hat**Shenbors**$17.75**4.6★170 rev](https://www.amazon.com/dp/B0CJFDFZCV) [2**PURFUN Funny Burger Hat Men Women Fun Fast Food Party Hamburger Cap Halloween Cosplay Carnival Christmas Party Role Play Burger Food Costume Headwear Accessory Dress Up Hat Headgear Supplies**PURFUN**$10.58**3.9★3 rev](https://www.amazon.com/dp/B0FZGDFD68) [3**Hamburger Bucket Hats Funny Food Fishing Hat Foldable Travel Beach Hat Packable Sun Hat for Women Men**Wreioau**$12.98**4.5★5 rev](https://www.amazon.com/dp/B0G2526WN9) [4**Jococs Funny Hamburger Hat Hamburger Costume Burger Hat Cheeseburger Costume Food Crazy Hats Party Supplies for Carnival**Jococs**$18.37**4.4★17 rev](https://www.amazon.com/dp/B0FB8R6QD4) [5**owndis Cap Embroidered Hamburger Cap for Men and Women Adjustable Baseball Cap-EM-0030-Black**owndis**$16.74**4.5★41 rev](https://www.amazon.com/dp/B07MNXXCLG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NICEYST Funny Burger Hat & French Fries Hood Novelty Costume Cap for Adults Cute Food Party Hat Fancy Dress Photo Booth Prop**NICEYST**$10.99**0 rev7mo ago](https://www.amazon.com/dp/B0G5X8FXPR) [**Hamburger Bucket Hats Funny Food Fishing Hat Foldable Travel Beach Hat Packable Sun Hat for Women Men**Wreioau**$12.98**5 rev7mo ago](https://www.amazon.com/dp/B0G2526WN9) [**Burger Bun Bucket Hats Funny Food Fishing Hat Foldable Travel Beach Hat Packable Sun Hat for Women Men**Wreioau**$13.61**5 rev7mo ago](https://www.amazon.com/dp/B0G252PZ52) [**PURFUN Funny Burger Hat Men Women Fun Fast Food Party Hamburger Cap Halloween Cosplay Carnival Christmas Party Role Play Burger Food Costume Headwear Accessory Dress Up Hat Headgear Supplies**PURFUN**$10.58**3 rev8mo ago](https://www.amazon.com/dp/B0FZGDFD68) [**YAXAMING Halloween Funny Hamburger Hat Fast Food Cap Headpiece Women Men Burger Cheeseburger Party Headwear for Christmas Cosplay Holiday Festival Carnival Parade Dress Up Birthday Party Accessories**YAXAMING**$10.51**3 rev11mo ago](https://www.amazon.com/dp/B0FJ1HS3LT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TOP HEADWEAR Hamburger Cheeseburger Trucker Hat - Mens Snapback Burger Food Cap White/Royal/Red**TOP HEADWEAR**$14.96**4.3★**▲ 315%**](https://www.amazon.com/dp/B0BWCFY6F4) [**Hamburger Bucket Hats Funny Food Fishing Hat Foldable Travel Beach Hat Packable Sun Hat for Women Men**Wreioau**$12.98**4.5★**▲ 283%**](https://www.amazon.com/dp/B0G2526WN9) [**NICEYST Funny Burger Hat & French Fries Hood Novelty Costume Cap for Adults Cute Food Party Hat Fancy Dress Photo Booth Prop**NICEYST**$10.99**0.0★**▲ 281%**](https://www.amazon.com/dp/B0G5X8FXPR) [**Burger Bun Bucket Hats Funny Food Fishing Hat Foldable Travel Beach Hat Packable Sun Hat for Women Men**Wreioau**$13.61**4.5★**▲ 281%**](https://www.amazon.com/dp/B0G252PZ52) [**Shenbors Hamburger Embroidered Baseball Cap Cheese Burger Dad Hat**Shenbors**$17.75**4.6★**▲ 237%**](https://www.amazon.com/dp/B0CJFDFZCV)
**~~View all trending →~~**
## **What buyers say about burger hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“Good quality”*
**Size-Overall**33%
*“this burger hat is fantastic and fits adults”*
**Value For Money**17%
*“Not overpriced”*
### **What buyers complain about **
**Size-Overall**67%
*“too small for adult”*
**Material Quality**17%
*“It may not be made of the fanciest materials”*
### **Top return reasons **
**Size-Overall**78%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Functionality-Overall**2%
**Thin**2%
**Quality-Overall**1%
**Stitch/Finish/Polish**1%
**Neck Fit**1%
**Cushion**1%
## **Common questions**
- **Is burger hat profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 18 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the burger hat niche?**
- 15 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in burger hat?**
- Top complaints mined from reviews: Size-Overall, Material Quality. The return rate is 6.4% — above our launch gate.
- **What does it cost to enter the burger hat niche?**
- Listings span $10.51–$24.23; the average listing price is $15.00 (sweet spot $15–$100). The average incumbent carries 53 reviews — the moat a new listing must climb.
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