---
title: "Burberry Scarf — $822K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/burberry-scarf"
last_updated: "2026-08-11T02:10:16.775Z"
locale: en
meta:
description: "Niche score 45/100 · $822K/yr market · 1.5M searches/yr · $129.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $822K/yr market · 1.5M searches/yr · $129.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Burberry Scarf — $822K/yr Amazon US Niche (2026) - Flapen"
---
# **burberry scarf**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 74Growth 20Conversion 5Competition 88Returns 23Price range 21Avg price 65Brand share 30Review moat 66Quality gap 43
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Market size**
**Good****$822K**
$822K/yr · 1.5M searches
**Review moat**
**Good****877.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$129.71**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$4.81–$414.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, burberry scarf is a $822K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **burberry scarf market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$1.3M–$1.6M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#7,068**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **67%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**27%**
Top 20: 56%
**Open market**
**11%**
- BURBERRY78% - FLOBLURA3% - Rofilan3% - BOSTANTEN2% - VERONZ2% - GoldenLife2% - Open — no brand owns it (11 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr, May, Dec · busiest ÷ quietest = 14.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/burberry-scarf/trend)
## **Top burberry scarf search terms**
- **burberry**673K/yr-10.4%0.1% conv. - **burberry sunglasses women**182K/yr+18.6%0.8% conv. - **burberry bag**111K/yr-3.5%0.0% conv. - **burberry sunglasses**83K/yr+26.1%0.8% conv. - **burberry purse**49K/yr-2.4%0.0% conv. - **burberry scarf**139K/yr-66.5%1.1% conv. - **burberry bags for women**35K/yr+9.0%0.0% conv. - **burberry sunglasses for women**21K/yr+32.6%0.4% conv. - **burberry outlet**21K/yr+3.5%0.1% conv. - **burberry scarf for women**46K/yr-53.6%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/burberry-scarf/search-terms)
## **Top burberry scarf products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$33K8%$66K12%$99K16%$131K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BURBERRY BE4216 300213 57M Dark Havana/Brown Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit**BURBERRY**$205.85**4.2★164 rev](https://www.amazon.com/dp/B07Y5N8G74) [2**BURBERRY BE4216**BURBERRY**$99.15**4.6★1,435 rev](https://www.amazon.com/dp/B01CH7YZWM) [3**BURBERRY BE4216 30018G 57M Black/Grey Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit**BURBERRY**$204.49**4.2★164 rev](https://www.amazon.com/dp/B07Y5MQ2F7) [4**BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit**BURBERRY**$195.30**4.4★31 rev](https://www.amazon.com/dp/B0B5LY7P5K) [5**FLOBLURA Mini Vintage Plaid Purse Genuine Leather Trimmed Canvas Small Size Handbag for women tartan satchel purses Convertible crossbody bag brown**FLOBLURA**$55.79**4.4★85 rev](https://www.amazon.com/dp/B0F6LLLVXK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FLOBLURA Mini Vintage Plaid Purse Genuine Leather Trimmed Canvas Small Size Handbag for women tartan satchel purses Convertible crossbody bag brown**FLOBLURA**$55.79**85 rev11mo ago](https://www.amazon.com/dp/B0F6LLLVXK) [**BURBERRY CAROLL BE4323 Square Shape Acetate Sunglasses with Luxury Eyewear Kit**BURBERRY**$185.38**2 rev1y ago](https://www.amazon.com/dp/B0DVHWYNKJ) [**BURBERRY CAROLL BE4323 Square Shape Acetate Sunglasses with Luxury Eyewear Kit**BURBERRY**$188.91**2 rev1y ago](https://www.amazon.com/dp/B0DVJDZZC8) [**Glory Max Unisex Classic Tartan Plaid Winter Scarf Soft Cashmere Feel 72x12 (Beige)**Glory Max**$12.91**658 rev2y ago](https://www.amazon.com/dp/B0CHNBVNWN) [**BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit**BURBERRY**$195.30**31 rev3y ago](https://www.amazon.com/dp/B0B5LY7P5K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BURBERRY CAROLL BE4323 Square Shape Acetate Sunglasses with Luxury Eyewear Kit**BURBERRY**$185.38**3.0★**▲ 145%**](https://www.amazon.com/dp/B0DVHWYNKJ) [**BURBERRY BE4216**BURBERRY**$99.15**4.6★**▲ 142%**](https://www.amazon.com/dp/B01CH7YZWM) [**BURBERRY BE4216 3001T3 57M Black/Polarized Grey Gradient Cateye Sunglasses for Women+Bundle with Accessory Eyewear Kit**BURBERRY**$239.97**4.2★**▲ 137%**](https://www.amazon.com/dp/B07Y5MS73F) [**BURBERRY Caroll BE4323 400513 54MM Check Brown/Gradient Brown Square Sunglasses for Women +Bundle with Accessory Eyewear Kit**BURBERRY**$195.30**4.4★**▲ 120%**](https://www.amazon.com/dp/B0B5LY7P5K) [**BURBERRY CAROLL BE4323 Square Shape Acetate Sunglasses with Luxury Eyewear Kit**BURBERRY**$188.91**3.0★**▲ 110%**](https://www.amazon.com/dp/B0DVJDZZC8)
**~~View all trending →~~**
## **What buyers say about burberry scarf**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Well made cheaper quality - its cute”*
**Soft Feel**10%
*“It has a silky feel”*
**Color**9%
*“Colors are beautiful”*
**Value For Money**9%
*“Great purchase for the price”*
**Smell**7%
*“Favorite fragrance”*
**Warmth**7%
*“Soft and Warm”*
**Size-Overall**6%
*“Great fit”*
**Shape/Style**5%
*“Perfect style”*
**Advertised Vs Actual Product**5%
*“Exactly as pictured”*
**Material Quality**2%
*“Materials are well done”*
### **What buyers complain about **
**Size-Overall**13%
*“were the wrong size”*
**Smell**10%
*“NO fragrance, nothing within10 minutes”*
**Durability**7%
*“Broken after a few times of use”*
**Quality-Overall**7%
*“I don't know what quality control measures Amazon has in place for checking its products prior to accepting them for sale”*
**Value For Money**6%
*“Waste of money”*
**Pilling/Linting**5%
*“Shedding a lot of lint”*
**Advertised Vs Actual Product**4%
*“It does not look like the picture”*
**Color**3%
*“Dislike the real product color”*
**Adhesion/Stickiness**2%
*“Lint all over your clothes after wearing”*
**Width**2%
*“are too wide”*
### **Top return reasons **
**Size-Overall**41%
**Color**12%
**Advertised Vs Actual Product**6%
**Material Quality**6%
**Quality-Overall**4%
**Length**4%
**Thin**4%
**Shape/Style**4%
**Value For Money**3%
**Width**2%
## **Common questions**
- **Is burberry scarf profitable to sell on Amazon United States?**
- The niche generates $822K/yr across 63 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the burberry scarf niche?**
- 17 brands and 47 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in burberry scarf?**
- Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 5.5% — above our launch gate.
- **When does demand for burberry scarf peak?**
- Demand peaks in Jan–Feb–Mar–Apr–May–Dec; the busiest month runs 14.7× the quietest.
- **What does it cost to enter the burberry scarf niche?**
- Listings span $4.81–$414.86; the average listing price is $129.71 (sweet spot $15–$100). The average incumbent carries 878 reviews — the moat a new listing must climb.
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