---
title: "Bunny Pin — $6K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bunny-pin"
last_updated: "2026-08-11T01:12:52.595Z"
locale: en
meta:
description: "Niche score 34/100 · $6K/yr market · 57K searches/yr · $9.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $6K/yr market · 57K searches/yr · $9.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bunny Pin — $6K/yr Amazon US Niche (2026) - Flapen"
---
# **bunny pin**
**Skip it**
Soft demand (-91.7% this quarter) — this niche doesn't clear our bar today.
Market size 1Growth 0Conversion 14Competition 40Returns 92Price range 46Avg price 28Brand share 73Review moat 92Quality gap 16
**Review moat**
**Great****166.57**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$5.61–$23.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.31**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$6K**
$6K/yr · 57K searches
**Growth**
**Bad****-91.7%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, bunny pin is a $6K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bunny pin market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$23K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#36,269**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **36%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**39%**
- KOZUKI16% - ROSTIVO16% - Ximimark8% - Izpack7% - Zaroqui7% - SKYFENGCN7%
## **Demand & seasonality**
Weekly Amazon search volume, last 64 weeks — -91.7% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 22.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bunny-pin/trend)
## **Top bunny pin search terms**
- **bunny pin**11K/yr-54.8%0.7% conv. - **bunny pins**4K/yr-53.6%0.1% conv. - **easter brooch**12K/yr-98.1%0.5% conv. - **easter pins**15K/yr-99.1%1.5% conv. - **easter pin**8K/yr-98.6%0.0% conv. - **easter brooches for women**7K/yr-99.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bunny-pin/search-terms)
## **Top bunny pin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2348%$46712%$70116%$9351101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KOZUKI Bunny Pin - Cute Rabbit Enamel Brooch for Women & Girls - Clip Lapel Pins**KOZUKI**$9.89**4.7★11 rev](https://www.amazon.com/dp/B0CPQQ6Y4X) [2**ROSTIVO Easter Bunny Enamel Pin Cute Rabbit with Strawberry Lapel Pin Kawaii Brooch for Jackets Bags Hats Easter Gift**ROSTIVO**$6.14**5.0★2 rev](https://www.amazon.com/dp/B0GKS9WTPH) [3**Ximimark 3 PCS Funny Rabbit Lapel Pin Halloween Game Player Cute Animal Brooch Denim Jacket Decoration**Ximimark**$8.08**5.0★3 rev](https://www.amazon.com/dp/B0C3LBZS5T) [4**Cute Rabbit Bunny Brooch Pin for Women Girls Animal Simulated Freshwater Pearl Pins Clip Lapel Shawl Backpacks Sweater Dress Jackets Badge Brooches Pins Elegant Jewelry Gifts Easter**Izpack**$8.84**4.8★7 rev](https://www.amazon.com/dp/B0BV6TQQYV) [5**Bunny Brooch Cute Rabbit Pin Charm Jewelry Gift for Women Men**Zaroqui**$12.64**5.0★6 rev](https://www.amazon.com/dp/B0FXMD22DJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Easter Bunny Enamel Pins Colorful Peeps Rabbit Brooch Set Blue Yellow Pink with Gold Trim 3 Pack Holiday Decoration Gift**Fuyage**$7.94**13 rev5mo ago](https://www.amazon.com/dp/B0GLYR3YQ9) [**ROSTIVO Easter Bunny Enamel Pin Cute Rabbit with Strawberry Lapel Pin Kawaii Brooch for Jackets Bags Hats Easter Gift**ROSTIVO**$6.14**2 rev5mo ago](https://www.amazon.com/dp/B0GKS9WTPH) [**Weightlifting Bunny Enamel Pin - Cute Gym & Fitness Brooch for Backpacks Jackets Hats and Bags - Gift for Workout Lovers and Animal Fans**Velleora**$6.77**3 rev6mo ago](https://www.amazon.com/dp/B0GHRP9N3R) [**Bunny Brooch Cute Rabbit Pin Charm Jewelry Gift for Women Men**Zaroqui**$12.64**6 rev9mo ago](https://www.amazon.com/dp/B0FXMD22DJ) [**Rhinestone Lady Rabbit Brooch Dainty Cute Christmas Jewelry Crystal Easter Bunny Lapel Pin Party Costume Accessories for Graduation Souvenir Gift Honors Day Halloween**Ptwola**$5.61**123 rev1y ago](https://www.amazon.com/dp/B0DKNWDXJT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ROSTIVO Easter Bunny Enamel Pin Cute Rabbit with Strawberry Lapel Pin Kawaii Brooch for Jackets Bags Hats Easter Gift**ROSTIVO**$6.14**5.0★**▲ 896%**](https://www.amazon.com/dp/B0GKS9WTPH) [**Weightlifting Bunny Enamel Pin - Cute Gym & Fitness Brooch for Backpacks Jackets Hats and Bags - Gift for Workout Lovers and Animal Fans**Velleora**$6.77**4.6★**▲ 583%**](https://www.amazon.com/dp/B0GHRP9N3R) [**KOZUKI Bunny Pin - Cute Rabbit Enamel Brooch for Women & Girls - Clip Lapel Pins**KOZUKI**$9.89**4.7★**▲ 357%**](https://www.amazon.com/dp/B0CPQQ6Y4X) [**Opexicos 2Pcs Happy Dancing Rabbit Pin Cute White Twist Butt Bunny Badges Brooches Enamel Lapel Pin Backpack Accessories Gift White Black**Opexicos**$7.23**4.0★**▲ 258%**](https://www.amazon.com/dp/B0C8NL8NDZ) [![Flairs New York Animal Theme Enamel Lapel Pin Brooch Badge (Pack of 1 Pin [Rabbit] Doing It)](https://m.media-amazon.com/images/I/31KBZCrWlwL.jpg)**Flairs New York Animal Theme Enamel Lapel Pin Brooch Badge (Pack of 1 Pin \[Rabbit\] Doing It)**Flairs New York**$6.88**4.7★**▲ 170%**](https://www.amazon.com/dp/B07STG7GJ5)
**~~View all trending →~~**
## **What buyers say about bunny pin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Very well made”*
**Brightness/Shine/Glow**18%
*“IT'S SO CUTE AND SPARKLY”*
**Value For Money**15%
*“Excellent Value”*
**Color**11%
*“I purchased 2 in different colors for me and my bestie”*
**Size-Overall**8%
*“just the right size”*
**Advertised Vs Actual Product**5%
*“Exactly as described”*
**Durability**3%
*“so this has been a good real-life durability test”*
**Embellishment/Embroidery Quality**2%
*“these pins are super cute”*
**Magnetic Strength/Adsorption**2%
*“it is non-magnetic and feels strong”*
**Design-Overall**2%
*“The construction feels solid”*
### **What buyers complain about **
**Size-Overall**42%
*“they would not fit correctly as they should”*
**Shape/Style**17%
*“It's just a u shape”*
**Durability**8%
*“however, I do not think the durability of them are good”*
### **Top return reasons **
**Size-Overall**44%
**Advertised Vs Actual Product**9%
**Product Condition**6%
**Functionality-Overall**6%
**Defective Material/Parts**6%
**Color**6%
**Fastener Quality**6%
**Add-Ons/Attachments**6%
**Brightness/Shine/Glow**6%
**Metal Authenticity**3%
## **Common questions**
- **Is bunny pin profitable to sell on Amazon United States?**
- The niche generates $6K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -91.7%. Flapen's verdict: Skip it (34/100).
- **How competitive is the bunny pin niche?**
- 14 brands and 16 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in bunny pin?**
- Top complaints mined from reviews: Size-Overall, Shape/Style, Durability. The return rate is 1.1%.
- **When does demand for bunny pin peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 22.5× the quietest.
- **What does it cost to enter the bunny pin niche?**
- Listings span $5.61–$23.13; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)