---
title: "Bulk Pins — $40K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bulk-pins"
last_updated: "2026-08-11T00:08:22.418Z"
locale: en
meta:
description: "Niche score 49/100 · $40K/yr market · 253K searches/yr · $11.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $40K/yr market · 253K searches/yr · $11.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bulk Pins — $40K/yr Amazon US Niche (2026) - Flapen"
---
# **bulk pins**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 48Conversion 17Competition 63Returns 72Price range 67Avg price 49Brand share 77Review moat 81Quality gap 42
**Review moat**
**Great****386.52**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$3.90–$37.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$11.89**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+18.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$40K**
$40K/yr · 253K searches
According to Flapen's Amazon United States niche tracking, bulk pins is a $40K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bulk pins market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#17,624**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**32 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**58%**
Top 20: 88%
**Top-5 click share**
**47%**
Top 20: 75%
**Open market**
**38%**
- SINCCO20% - Papacharms17% - fiintrwa10% - Anjulery6% - YJ PREMIUMS5% - POP MART4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.6% search growth over the last 90 days.
9K7KSpike '24Holiday '24 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bulk-pins/trend)
## **Top bulk pins search terms**
- **purse pins**26K/yr+42.8%0.7% conv. - **trading pins**21K/yr+145.2%0.6% conv. - **bulk enamel pins**29K/yr+17.8%0.5% conv. - **cartoon pins**18K/yr+13.8%0.1% conv. - **funny pins for work**15K/yr-10.9%0.7% conv. - **meme pins**20K/yr-4.0%0.4% conv. - **assorted pins**12K/yr+31.8%0.9% conv. - **decorative pins for bags**7K/yr+38.2%1.0% conv. - **character pins**12K/yr+13.2%0.2% conv. - **funny work pins**9K/yr+9.9%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bulk-pins/search-terms)
## **Top bulk pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$9.99**4.4★93 rev](https://www.amazon.com/dp/B0G43LWVQ1) [2**SINCCO 20/40/50/80 PCS Cute Enamel Backpack Pins Funny Enamel Pins Bulk Set Cool Button Pins Aesthetic Brooch Lapel Pins Anime for Backpacks Jackets Hats Kids Girls(Style-20)**SINCCO**$10.08**4.6★1,037 rev](https://www.amazon.com/dp/B0B5D8S1DP) [3**SINCCO 20/40/50 PCS Cute Enamel Pins Bulk Funny Backpack Pins Aesthetic Lapel Badge Pins Set Assorted Enamel Brooch Pins for Backpacks Hats Bags Landyards**SINCCO**$10.53**4.6★515 rev](https://www.amazon.com/dp/B0DCZ4PDP7) [4**fiintrwa 20 Mixed Enamel Brooch Bulk Set Lapel Badges Cartoon Plant Enamel Pin Sets Funny Button Pins Jewelry for Backpack Cloths Hats Jacket Decoration**fiintrwa**$10.77**4.5★1,589 rev](https://www.amazon.com/dp/B09Y894FXS) [5**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**4.3★88 rev](https://www.amazon.com/dp/B0FJFSRVPF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30PCS Funny Pins for Work Sarcastic Pins Bulk Funny Pin for Jackets/Hats/Bags Office Worker Coworker Gifts**YEALQUE**$10.63**31 rev7mo ago](https://www.amazon.com/dp/B0G6Y2JXDS) [**Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$9.99**93 rev7mo ago](https://www.amazon.com/dp/B0G43LWVQ1) [**6 Pcs Rhinestone Safety Pins Fancy Safety Pins for Clothes Faux Crystal Brooch Clips for Women Sweater Shirt Dress Hat Scarf Decoration (Gold & Sliver & Rose Gold)**YQQYG**$6.01**128 rev8mo ago](https://www.amazon.com/dp/B0FSQXBMXC) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**88 rev10mo ago](https://www.amazon.com/dp/B0FJFSRVPF) [**Sowpopy 20 Pcs Funny Enamel Pins Bulk Cute Backpack Pins Cool Fun Badge Lapel Pins for Backpacks Hats Bags Adults**SOWPOPY**$15.35**72 rev11mo ago](https://www.amazon.com/dp/B0FLQ9QLZ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.07**4.3★**▲ 194%**](https://www.amazon.com/dp/B0FJFSRVPF) [**Christian Faith Enamel Pins I Can Do All Things Through Christ Brooch Pin Christian Gift For God Lover Jesus Lover Believer Philippians 4:13 Bible Verse Brooches Religious Decorative Jewelry Accessories**THE ARTISAN'S WHISPER**$5.37**4.6★**▲ 153%**](https://www.amazon.com/dp/B0F63BKWP4) [**YYDSPin Pack of 6 Cartoon Little Cooler Enamel Lapel Pin 1.2 Inch -Metal Dont hate me because Im a little cool milk box Hat Men Women Travel Badge Brooch**YYDSPin**$8.85**5.0★**▲ 146%**](https://www.amazon.com/dp/B0D5B8PWJ8) [**Funny Pins Bulk for Adult 20PCS Random Different Humor Pins Fun Badge Lapel Pin for Backpacks/Jackets/Hats/Bags Women Men Workers Gifts**Papacharms**$9.99**4.4★**▲ 92%**](https://www.amazon.com/dp/B0G43LWVQ1) [**RINHOO Pearl Initial Brooch Pin Crystal A-Z 26 Alphabet Letters Brooch Colorful Enamel Breastpin Pin Jewelry for women Gifts (M)**RINHOO**$9.66**4.7★**▲ 88%**](https://www.amazon.com/dp/B092YW4BDN)
**~~View all trending →~~**
## **What buyers say about bulk pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**32%
*“Good Quality”*
**Value For Money**14%
*“Good value”*
**Advertised Vs Actual Product**10%
*“Exactly as pictured”*
**Gifting Purpose**7%
*“Fun Gift”*
**Color**5%
*“bright colors”*
**Size-Overall**5%
*“Nice size”*
**Durability**4%
*“Didnt break or anything”*
**Ease Of Use**3%
*“Easy to use”*
**Fun/Entertainment Experience**2%
*“Hours is fun”*
**Design-Overall**1%
*“Cute designs too”*
### **What buyers complain about **
**Size-Overall**21%
*“On the small side”*
**Durability**13%
*“Broke almost immediately”*
**Quality-Overall**12%
*“Quality seemed cheap”*
**Advertised Vs Actual Product**10%
*“Pin was not included in the advertised images either”*
**Adhesion/Stickiness**4%
*“then had to get WD-40 to remove all the adhesive it kind of ruined the point of putting it in a nice case”*
**Value For Money**4%
*“Over priced,”*
**Fastener Quality**3%
*“The backings dont stay on”*
**Locking Mechanism**2%
*“Not secure”*
**Strength**2%
*“They are so flimsy”*
**Embellishment/Embroidery Quality**2%
*“Very few decorative items”*
### **Top return reasons **
**Advertised Vs Actual Product**24%
**Size-Overall**23%
**Defective Material/Parts**9%
**Quality-Overall**9%
**Value For Money**7%
**Design-Overall**5%
**Material Quality**3%
**Color**3%
**Functionality-Overall**2%
**Shape/Style**1%
## **Common questions**
- **Is bulk pins profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 44 tracked products. 6 of 13 products launched in the last 360 days are still selling. 90-day search growth is +18.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the bulk pins niche?**
- 32 brands and 60 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in bulk pins?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.1%.
- **When does demand for bulk pins peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the bulk pins niche?**
- Listings span $3.90–$37.20; the average listing price is $11.89 (sweet spot $15–$100). The average incumbent carries 387 reviews — the moat a new listing must climb.
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