---
title: "Brunt — $340K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/brunt"
last_updated: "2026-08-11T02:01:44.004Z"
locale: en
meta:
description: "Niche score 45/100 · $340K/yr market · 1.2M searches/yr · $131.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $340K/yr market · 1.2M searches/yr · $131.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brunt — $340K/yr Amazon US Niche (2026) - Flapen"
---
# **brunt**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 53Growth 19Conversion 3Competition 95Returns 5Price range 33Avg price 65Brand share 36Review moat 63Quality gap 79
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$131.30**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****963.78**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$340K**
$340K/yr · 1.2M searches
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$20.82–$261.94**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****10.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, brunt is a $340K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brunt market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$263K–$328K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#562**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **70%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**83%**
Top 20: 99%
**Top-5 click share**
**19%**
Top 20: 47%
**Open market**
**14%**
- BRUNT69% - Lesemisi4% - Wolverine4% - Danner3% - SUREWAY3% - Irish Setter2% - Open — no brand owns it (19 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — -11.7% search growth over the last 90 days.
25K15KBlack Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/brunt/trend)
## **Top brunt search terms**
- **brunt**278K/yr-10.7%0.1% conv. - **danner boots**172K/yr-19.0%0.0% conv. - **chelsea work boots men**95K/yr-18.4%0.1% conv. - **red wing**108K/yr-28.0%0.0% conv. - **brunt workwear**93K/yr-33.6%0.0% conv. - **brunt marin**37K/yr+10.5%0.1% conv. - **brunt ohman**32K/yr+41.5%0.0% conv. - **georgia boot**52K/yr-11.9%0.0% conv. - **irish setter**52K/yr-17.2%0.0% conv. - **caterpillar shoes**56K/yr-27.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/brunt/search-terms)
## **Top brunt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$7K4%$14K6%$20K8%$27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Low Top Comp Toe Work Shoe 4 Height by BRUNT**BRUNT**$116.32**4.2★54 rev](https://www.amazon.com/dp/B0D2DPWTPX) [2**BRUNT Marin Unlined (Soft Toe) - Mens Size 10.5 Brown - 6 Water-Resistant Leather Wedge Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Adjustable Width System**BRUNT**$131.83**4.1★230 rev](https://www.amazon.com/dp/B0CSF1DLWT) [3**BRUNT Vastbinder Welted (Comp Toe) - Mens Size 12 Dark Brown - 10 Breathable Water-Resistant Square Toe Work Boot - EH Rated - Slip + Oil Resistant - Goodyear Welt Construction - Adjustable**BRUNT**$183.94**3.7★29 rev](https://www.amazon.com/dp/B0DK29NFB9) [4**BRUNT Marin Unlined (Comp Toe) - Mens Size 10 Brown - 6 Lightweight Safety Toe Wedge Work Boot - EH Rated - Slip + Oil Resistant - Adjustable Width System**BRUNT**$147.05**4.1★320 rev](https://www.amazon.com/dp/B0CSF26KGJ) [5**BRUNT Ryng (Comp Toe) - Mens Size 9.5 Black - 6 Lightweight Waterproof Composite Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Breathable Flexible Fit - Adjustable**BRUNT**$146.46**4.2★73 rev](https://www.amazon.com/dp/B0D2DRGW65)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Low Top Comp Toe Work Shoe 4 Height by BRUNT**BRUNT**$116.32**54 rev9mo ago](https://www.amazon.com/dp/B0D2DPWTPX) [**BRUNT Ryng (Comp Toe) - Mens Size 9.5 Black - 6 Lightweight Waterproof Composite Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Breathable Flexible Fit - Adjustable**BRUNT**$146.46**73 rev9mo ago](https://www.amazon.com/dp/B0D2DRGW65) [**Mens Hiking Cargo Tactical Pants Waterproof Lightweight Brunt Work Fishing Camping Travel Pants Khaki 32**Lesemisi**$20.82**328 rev1y ago](https://www.amazon.com/dp/B0F291X8VF) [**Mens Hiking Cargo Tactical Pants Waterproof Lightweight Brunt Work Fishing Camping Travel Pants Khaki 34**Lesemisi**$21.81**328 rev1y ago](https://www.amazon.com/dp/B0F291RD1X) [**BRUNT Marin Welted (Comp Toe) - Mens Size 10.5 Dark Tan - 8 Waterproof Safety Toe Wedge Work Boot - Goodyear Welt Construction - EH & ESR Rated - Oil & Slip Resistant - Adjustable Width System**BRUNT**$217.77**32 rev1y ago](https://www.amazon.com/dp/B0DWY2LDBB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BRUNT Kasparian (Soft Toe) - Mens Size 10 Dark Brown - 6 Lightweight Waterproof Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Heel - Adjustable**BRUNT**$143.75**4.4★**▲ 25%**](https://www.amazon.com/dp/B0DWY37H2K) [**BRUNT Kasparian (Comp Toe) - Mens Size 11.5 Dark Brown - 6 Lightweight Waterproof Safety Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Heel - Adjustable**BRUNT**$154.57**4.0★**▲ 25%**](https://www.amazon.com/dp/B0DWXYRF7P) [**BRUNT Vastbinder Welted (Soft Toe) - Mens Size 11 Dark Brown - 10 Breathable Square Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Goodyear Welt Construction - Adjustable**BRUNT**$171.14**4.6★**▲ 24%**](https://www.amazon.com/dp/B0DK2BVW3W) [**BRUNT Vastbinder Welted (Soft Toe) - Mens Size 10.5 Dark Brown - 10 Breathable Square Toe Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - Goodyear Welt Construction - Adjustable**BRUNT**$170.60**4.6★**▲ 24%**](https://www.amazon.com/dp/B0DK2CK4DL) [**BRUNT Kasparian (Soft Toe) - Mens Size 11 Dark Brown - 6 Lightweight Waterproof Work Boot - EH Rated - Slip + Oil Resistant - Heat-Resistant Sole - 90-Degree Heel - Adjustable**BRUNT**$147.15**4.4★**▲ 24%**](https://www.amazon.com/dp/B0DWY16BZ6)
**~~View all trending →~~**
## **What buyers say about brunt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**32%
*“Amazingly comfortable”*
**Size-Overall**12%
*“Fits well”*
**Quality-Overall**11%
*“Seems to be a good quality shoe”*
**Value For Money**6%
*“Great shoes at a great price”*
**Durability**6%
*“durable”*
**Water Resistance**3%
*“Waterproof and well made”*
**Weight Light**2%
*“All around great boots, and lightweight”*
**Outersole Quality**2%
*“Comfortable soles”*
**Shape/Style**2%
*“The appearance is nice”*
**Leather Quality**1%
*“the leather looks good”*
### **What buyers complain about **
**Size-Overall**14%
*“runs large”*
**Durability**12%
*“not durable”*
**Quality-Overall**9%
*“Poor quality”*
**Pain Relief-Overall**6%
*“Extremely painful”*
**Comfort-Overall**5%
*“Uncomfortable comp toe”*
**Width**3%
*“Not for wide feet”*
**Feet Fit**3%
*“Not made for a wide foot”*
**Heel Support**3%
*“One foot immediately formed a large blister on heel”*
**Functionality-Overall**2%
*“Didn't work for me”*
**Value For Money**2%
*“Do not recommend for the price”*
### **Top return reasons **
**Size-Overall**35%
**Feet Fit**20%
**Length**12%
**Width**10%
**Comfort-Overall**6%
**Advertised Vs Actual Product**2%
**Waist Fit**2%
**Weight Heavy**1%
**Material Quality**1%
**Pain Relief-Overall**1%
## **Common questions**
- **Is brunt profitable to sell on Amazon United States?**
- The niche generates $340K/yr across 116 tracked products. 6 of 21 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the brunt niche?**
- 25 brands and 65 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in brunt?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 10.6% — above our launch gate.
- **What does it cost to enter the brunt niche?**
- Listings span $20.82–$261.94; the average listing price is $131.30 (sweet spot $15–$100). The average incumbent carries 964 reviews — the moat a new listing must climb.
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