---
title: "Brown Crewneck Sweatshirt — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/brown-crewneck-sweatshirt"
last_updated: "2026-08-10T22:01:09.486Z"
locale: en
meta:
description: "Niche score 41/100 · $78K/yr market · 303K searches/yr · $21.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $78K/yr market · 303K searches/yr · $21.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brown Crewneck Sweatshirt — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **brown crewneck sweatshirt**
**Skip it**
Soft demand (-69.6% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 0Conversion 15Competition 91Returns 8Price range 83Avg price 91Brand share 79Review moat 20Quality gap 48
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$21.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.55–$45.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,295.86**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$78K**
$78K/yr · 303K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****9.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-69.6%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, brown crewneck sweatshirt is a $78K/yr Amazon United States market (303K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brown crewneck sweatshirt market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$54K–$65K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#184**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.4%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**70**
**Top-5 brand share**
**56%**
Top 20: 88%
**Top-5 click share**
**24%**
Top 20: 54%
**Open market**
**41%**
- Amazon Essentials33% - EFAN9% - EasyGala5% - Gildan4% - Threads Connect4% - ANRABESS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -69.6% search growth over the last 90 days.
20K15KPrime Day '24Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/brown-crewneck-sweatshirt/trend)
## **Top brown crewneck sweatshirt search terms**
- **brown sweatshirt women**78K/yr-70.2%0.5% conv. - **brown crewneck sweatshirt**37K/yr-60.9%0.5% conv. - **brown crewneck**35K/yr-63.0%0.6% conv. - **womens brown sweatshirt**22K/yr-76.4%1.2% conv. - **dark brown sweatshirt**13K/yr-67.3%0.1% conv. - **brown sweatshirt men**13K/yr-67.7%0.5% conv. - **brown crewneck sweatshirt women**6K/yr-30.5%0.4% conv. - **brown pullover women**11K/yr-75.0%0.2% conv. - **chocolate brown sweatshirt**10K/yr-78.6%0.4% conv. - **chocolate brown sweatshirt women**7K/yr-72.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/brown-crewneck-sweatshirt/search-terms)
## **Top brown crewneck sweatshirt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$5K9%$7K12%$9K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Medium Brown Large**Amazon Essentials**$11.81**4.5★41,564 rev](https://www.amazon.com/dp/B08X2F2LC2) [2**EasyGala Women Fleece Sweatshirts Oversized Crewneck Pullover Trendy Long Sleeve Tops Fashion Fall Outfits Clothes 2026 Brown Medium**EasyGala**$22.19**4.5★216 rev](https://www.amazon.com/dp/B0FR9R8NVJ) [3**Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Medium Brown Medium**Amazon Essentials**$11.48**4.5★41,564 rev](https://www.amazon.com/dp/B08X2B28HB) [4**Oversized Sweatshirt for Women Crewneck Fleece Pullover Sweatshirt Plus Size Included Brown**Threads Connect**$23.73**4.4★451 rev](https://www.amazon.com/dp/B0CX6FJG8W) [5**Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Deep Brown Medium**Amazon Essentials**$16.14**4.4★827 rev](https://www.amazon.com/dp/B0BHTCDS63)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kingsted Brown Sweatshirt for Men Super Soft Lightweight Sweater Premium Terry Fabric Classic Everyday Comfort Fit (Java Brown Large)**Kingsted**$37.01**32 rev8mo ago](https://www.amazon.com/dp/B0FYRFDWZ8) [**Glamaker Womens Basic Cropped Pullover Sweatshirt Casual Solid Crewneck Long Sleeve Shirts Tops with Back Fold(Brown S)**Glamaker**$19.07**422 rev9mo ago](https://www.amazon.com/dp/B0FSDP97C7) [**EasyGala Women Fleece Sweatshirts Oversized Crewneck Pullover Trendy Long Sleeve Tops Fashion Fall Outfits Clothes 2026 Brown Medium**EasyGala**$22.19**216 rev10mo ago](https://www.amazon.com/dp/B0FR9R8NVJ) [**EFAN Womens Sweatshirts Oversized Crewneck Y2K Fleece Hoodies Fall Fashion 2026 Teen Girls Cute Winter Clothes Sweater Brown S**EFAN**$27.20**983 rev10mo ago](https://www.amazon.com/dp/B0FNVV18LQ) [**Gildan Adult Fleece Crewneck Sweatshirt Style G18000 Multipack Chocolate (1-Pack) X-Large**Gildan**$15.11**8 rev10mo ago](https://www.amazon.com/dp/B0FNNHTNX3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kingsted Brown Sweatshirt for Men Super Soft Lightweight Sweater Premium Terry Fabric Classic Everyday Comfort Fit (Java Brown Large)**Kingsted**$37.01**4.8★**▲ 270%**](https://www.amazon.com/dp/B0FYRFDWZ8) [**Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Deep Brown Medium**Amazon Essentials**$16.14**4.4★**▲ 260%**](https://www.amazon.com/dp/B0BHTCDS63) [**Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Deep Brown X-Large**Amazon Essentials**$16.62**4.4★**▲ 236%**](https://www.amazon.com/dp/B0BHTFKJZN) [**Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Deep Brown Small**Amazon Essentials**$17.60**4.4★**▲ 200%**](https://www.amazon.com/dp/B0BHTBW79W) [**EFAN Womens Sweatshirts Oversized Crewneck Y2K Fleece Hoodies Fall Fashion 2026 Teen Girls Cute Winter Clothes Sweater Brown S**EFAN**$27.20**4.5★**▲ 175%**](https://www.amazon.com/dp/B0FNVV18LQ)
**~~View all trending →~~**
## **What buyers say about brown crewneck sweatshirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**18%
*“Material is soft”*
**Comfort-Overall**16%
*“So comfortable”*
**Size-Overall**13%
*“Fits as expected”*
**Color**7%
*“Great color”*
**Quality-Overall**6%
*“The quality is well made”*
**Warmth**6%
*“Soft and warm”*
**Material Quality**4%
*“Great material”*
**Value For Money**4%
*“Great value”*
**Advertised Vs Actual Product**4%
*“Item as described”*
**Thickness**2%
*“Thick, nice quality”*
### **What buyers complain about **
**Size-Overall**17%
*“Runs large”*
**Color**10%
*“The color is faded on the brown”*
**Quality-Overall**5%
*“This looks like a cheap”*
**Machine Wash Suitability**3%
*“But I read some reviews that said you just needed to wash it”*
**Thickness**3%
*“Its thick”*
**Shrinkage Resistance**3%
*“Shrinks”*
**Material Quality**2%
*“Incorrect material”*
**Pockets/Compartments**2%
*“Did not have front pocket False advertisement”*
**Shape/Style**2%
*“Doesnt have much shape”*
**Sleeve Fit**2%
*“consequently the sleeves are too long”*
### **Top return reasons **
**Size-Overall**46%
**Color**15%
**Material Quality**9%
**Sleeve Fit**4%
**Length**3%
**Advertised Vs Actual Product**3%
**Chest Fit**3%
**Waist Fit**2%
**Thin**2%
**Shoulder Fit**2%
## **Common questions**
- **Is brown crewneck sweatshirt profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 79 tracked products. 3 of 22 products launched in the last 360 days are still selling. 90-day search growth is -69.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the brown crewneck sweatshirt niche?**
- 35 brands and 70 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in brown crewneck sweatshirt?**
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 9.9% — above our launch gate.
- **When does demand for brown crewneck sweatshirt peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.6× the quietest.
- **What does it cost to enter the brown crewneck sweatshirt niche?**
- Listings span $9.55–$45.06; the average listing price is $21.59 (sweet spot $15–$100). The average incumbent carries 12,296 reviews — the moat a new listing must climb.
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