---
title: "Brooches for Women — $669K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/brooches-for-women"
last_updated: "2026-08-10T23:20:10.567Z"
locale: en
meta:
description: "Niche score 57/100 · $669K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $669K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Brooches for Women — $669K/yr Amazon US Niche (2026) - Flapen"
---
# **brooches for women**
**Worth a look**
Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 18Conversion 22Competition 95Returns 54Price range 61Avg price 36Brand share 97Review moat 84Quality gap 42
**Brand share**
**Incredible****28%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Review moat**
**Great****327.77**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$669K**
$669K/yr · 3.7M searches
**Price range**
**Good****$1.34–$36.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.33**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-14.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, brooches for women is a $669K/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 28% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brooches for women market data**
- **Units sold / yr**
- **60K–80K**
- avg 250–500/product
- **Revenue / yr**
- **$620K–$826K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#2,527**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **82%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**83 **▼falling
**Sellers**
**124**
**Top-5 brand share**
**28%**
Top 20: 62%
**Top-5 click share**
**20%**
Top 20: 48%
**Open market**
**68%**
- Junkin8% - OIDIMS7% - NewZenro5% - RINHOO4% - TBUZ4% - IvoryHaid4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
90K70KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/brooches-for-women/trend)
## **Top brooches for women search terms**
- **brooches and pins for women**876K/yr-13.6%0.8% conv. - **brooch**512K/yr-16.8%0.5% conv. - **brooches for women**487K/yr-36.5%0.6% conv. - **brooches**222K/yr-7.9%0.5% conv. - **broches para ropa de mujer**153K/yr-8.2%0.8% conv. - **brooch pins**189K/yr-5.5%0.9% conv. - **womens brooches & pins**158K/yr-5.9%0.6% conv. - **gold brooch**142K/yr-10.1%1.0% conv. - **broched pins**67K/yr+2.8%0.8% conv. - **chanel brooch**110K/yr-17.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/brooches-for-women/search-terms)
## **Top brooches for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$27K6%$40K8%$54K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Junkin 12 Pcs Women Brooches Bulk Set Rhinestone Pin Crystal Vintage Brooch Retro Pin Summer Wedding Gifts for Women Girls(Animal)**Junkin**$22.15**4.7★964 rev](https://www.amazon.com/dp/B09CPWGR21) [2**Elegant Rose Flower Brooch Pin for Women Men Wedding Party Gentlemans Essentials Handmade Imitation Crystal Pearl Fabric Flowers Lapel Pin Dress Suit Accessories Boutonniere Ideas Gift (Pink)**OIDIMS**$8.83**4.6★452 rev](https://www.amazon.com/dp/B0C4LCPWSK) [3**Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters**IvoryHaid**$17.47**4.2★74 rev](https://www.amazon.com/dp/B0GJ9RCT7Q) [4**RINHOO Crystal Pearl Initial Brooch Gold Plated Enamel Colorful Letter Alphabet Breastpin Pin Jewelry for GIFTS (Letter -S)**RINHOO**$9.71**4.6★1,393 rev](https://www.amazon.com/dp/B0851BT3F9) [5**72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl**Rozecollin**$6.88**4.7★486 rev](https://www.amazon.com/dp/B0DRT8LGPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters**IvoryHaid**$17.47**74 rev6mo ago](https://www.amazon.com/dp/B0GJ9RCT7Q) [**4 PCS Brooches and Pins for Women Crystal Flower Pearl Brooch Fashion Elegant Flower Broach for Wedding Clothing Accessory Christmas Gift**Jxiwfvl**$7.00**17 rev6mo ago](https://www.amazon.com/dp/B0GCVX56NB) [**4pcs Brooches and Pins for Women Flower Brooch Crystal Pearl Brooch for Women Fashion**Tucnoeu**$7.95**93 rev8mo ago](https://www.amazon.com/dp/B0FZJ9JLMC) [**Dainty Feather Flower Large Brooch Pin for Women Men Elegant Oversized Floral Lapel Pins Shawl Dress Suit Clothes Accessories Wedding Party Dance Banquet Fashion Jewelry 150mm (Pink Brown)**NewZenro**$9.81**120 rev11mo ago](https://www.amazon.com/dp/B0FMDZPDTT) [**4pcs Brooches and Pins for Women Flower Brooch Crystal Pearl Brooch for Women Fashion Accessories**Tucnoeu**$8.01**93 rev1y ago](https://www.amazon.com/dp/B0FBRXT3MY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MPRAINBOW 18K Gold Plated Stainless Steel Womens Stackable Floral Bracelet Set Bangle Chain Non Tarnish Trendy Jewelry Gifts for Girlfriend Christmas Valentines Birthday White 3Pcs**MPRAINBOW**$17.66**4.4★**▲ 298%**](https://www.amazon.com/dp/B0DP6H79LJ) [**4 PCS Brooches and Pins for Women Crystal Flower Pearl Brooch Fashion Elegant Flower Broach for Wedding Clothing Accessory Christmas Gift**Jxiwfvl**$7.00**4.8★**▲ 293%**](https://www.amazon.com/dp/B0GCVX56NB) [**Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters**IvoryHaid**$17.47**4.2★**▲ 263%**](https://www.amazon.com/dp/B0GJ9RCT7Q) [**4pcs Brooches and Pins for Women Flower Brooch Crystal Pearl Brooch for Women Fashion**Tucnoeu**$7.95**4.6★**▲ 133%**](https://www.amazon.com/dp/B0FZJ9JLMC) [**24 Pieces Pearl Crystal Brooch Safety Pins Button Pins Pant Waist Tightener Pins for Clothes Sweater Shawl Collar Dress Cardigan Shirt Jeans Decoration Accessories for Women Girls(Classic)**Bulrash**$9.93**4.6★**▲ 119%**](https://www.amazon.com/dp/B0DRYNBWPT)
**~~View all trending →~~**
## **What buyers say about brooches for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“The quality is actually pretty solid for a budget set”*
**Value For Money**14%
*“Great deal”*
**Color**10%
*“The colors are vibrant”*
**Advertised Vs Actual Product**6%
*“As pictured”*
**Size-Overall**6%
*“a nice size. accurate in product description”*
**Shape/Style**6%
*“this adds a touch of style”*
**Design-Overall**4%
*“Cute Designs”*
**Ease Of Use**4%
*“Easy to use”*
**Gifting Purpose**3%
*“Cute Gift”*
**Durability**3%
*“These are durable costume pieces”*
### **What buyers complain about **
**Size-Overall**23%
*“like it was not going to fit”*
**Durability**12%
*“Broke before I can even wear it”*
**Quality-Overall**11%
*“Poor Quality”*
**Value For Money**5%
*“not worth the money”*
**Strength**3%
*“Not stable”*
**Color**3%
*“not as colorful as they show”*
**Ease Of Use**3%
*“not usable”*
**Fastener Quality**2%
*“Clasps are cheap”*
**Locking Mechanism**2%
*“the pin doesnt lock in”*
**Precious Gemstone**2%
*“the pearls are not of good quality”*
### **Top return reasons **
**Size-Overall**38%
**Quality-Overall**10%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**6%
**Color**6%
**Functionality-Overall**5%
**Wrist Fit**4%
**Metal Authenticity**4%
**Material Quality**2%
**Value For Money**2%
## **Common questions**
- **Is brooches for women profitable to sell on Amazon United States?**
- The niche generates $669K/yr across 123 tracked products. 5 of 34 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the brooches for women niche?**
- 83 brands and 124 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 28% of demand.
- **What do buyers complain about in brooches for women?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.
- **When does demand for brooches for women peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the brooches for women niche?**
- Listings span $1.34–$36.40; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.
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