---
title: "Brawl Stars — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/brawl-stars"
last_updated: "2026-08-10T21:51:36.411Z"
locale: en
meta:
description: "Niche score 38/100 · $126K/yr market · 823K searches/yr · $35.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $126K/yr market · 823K searches/yr · $35.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brawl Stars — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **brawl stars**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 32Conversion 5Competition 46Returns 28Price range 88Avg price 95Brand share 3Review moat 98Quality gap 45
**Review moat**
**Incredible****46.24**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$35.51**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.85–$66.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$126K**
$126K/yr · 823K searches
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, brawl stars is a $126K/yr Amazon United States market (823K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brawl stars market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$213K–$284K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#3,827**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **76%**
- **Out of stock**
- **30.2%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**15**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**0%**
- Floafers41% - P.M.I.31% - BRAWL STARS25% - Generic1% - SUBSONIC1% - Cinereplicas1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
70K50KHoliday '24Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/brawl-stars/trend)
## **Top brawl stars search terms**
- **brawl stars**570K/yr+4.0%0.3% conv. - **brawl stars toys**66K/yr+14.8%1.2% conv. - **brawl stars gift card**33K/yr+5.4%0.2% conv. - **brawl stars game**29K/yr+7.4%0.0% conv. - **brawl stars plush**34K/yr-22.6%0.6% conv. - **brawl stars merch**19K/yr+56.3%0.4% conv. - **brawl stars plushies**10K/yr+149.7%0.7% conv. - **brawlstars**14K/yr+16.4%0.8% conv. - **bralw stars**11K/yr-8.1%0.0% conv. - **brawl star**9K/yr+9.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/brawl-stars/search-terms)
## **Top brawl stars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Floafers Unisex X Brawl Stars Spike Slide Green Mens 10 Womens 12 Medium**Floafers**$63.97**5.0★1 rev](https://www.amazon.com/dp/B0FSWNM768) [2**Brawl Stars P.M.I Blindbag Collectible Figure - 1 Pack (S1) (Random) (BRW2005)**BRAWL STARS**$9.85**4.4★341 rev](https://www.amazon.com/dp/B0BDGBF585) [3**Brawl Stars Mini Figures 12 Pack - Bundle with 12 Video Game Cupcake Topper Figurines Plus Stickers More | Brawl Stars Party Supplies Set for Boys Girls Kids**BRAWL STARS**$40.79**3.8★8 rev](https://www.amazon.com/dp/B0GF3XCY2W) [4**Floafers Unisex X Brawl Stars Spike Slide Green Mens 11 Womens 13 Medium**Floafers**$60.96**5.0★1 rev](https://www.amazon.com/dp/B0FSWNH4XQ) [5**P.M.I. Brawl Stars Plush | 6-Inch Soft & Collectible Stuffed Toy | Plushie of Spike Crow Shelly or Poco (Random) | Official Licensed Brawler Plush Gift for Fans & Kids**P.M.I.**$23.05**3.3★19 rev](https://www.amazon.com/dp/B0DSC93NQC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brawl Stars Squishy Starr Drop Officially Licensed CINEREPLICAS**Cinereplicas**$17.01**1 rev3mo ago](https://www.amazon.com/dp/B0GDWJLM2V) [**Brawl Stars Mini Figures 12 Pack - Bundle with 12 Video Game Cupcake Topper Figurines Plus Stickers More | Brawl Stars Party Supplies Set for Boys Girls Kids**BRAWL STARS**$40.79**8 rev6mo ago](https://www.amazon.com/dp/B0GF3XCY2W) [**Brawl Stars Mini Figures 6 Pack - Bundle with 6 Video Game Cupcake Topper Figurines Plus Stickers More | Brawl Stars Party Supplies Set (Styles May Vary)**BRAWL STARS**$23.96**3 rev7mo ago](https://www.amazon.com/dp/B0GF3SN47N) [**SUBSONIC - Brawl Stars Gaming Headset for Consoles PC Tablet Yellow**SUBSONIC**$29.95**18 rev8mo ago](https://www.amazon.com/dp/B0FVDCFV7Z) [**Floafers Unisex X Brawl Stars Spike Slide Green Mens 10 Womens 12 Medium**Floafers**$63.97**1 rev9mo ago](https://www.amazon.com/dp/B0FSWNM768)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brawl Stars Squishy Starr Drop Officially Licensed CINEREPLICAS**Cinereplicas**$17.01**5.0★**▲ 131%**](https://www.amazon.com/dp/B0GDWJLM2V) [**Floafers Unisex X Brawl Stars Spike Slide Green Mens 10 Womens 12 Medium**Floafers**$63.97**5.0★**▲ 128%**](https://www.amazon.com/dp/B0FSWNM768) [**Floafers Unisex X Brawl Stars Spike Slide Green Mens 11 Womens 13 Medium**Floafers**$60.96**5.0★**▲ 126%**](https://www.amazon.com/dp/B0FSWNH4XQ) [**Floafers Unisex X Brawl Stars Spike Slide Green Mens 13 Womens 15 Medium**Floafers**$59.50**5.0★**▲ 116%**](https://www.amazon.com/dp/B0FSW47L9V) [**Floafers Unisex Spike Green Mens 8 Womens 10 Medium**Floafers**$63.72**5.0★**▲ 90%**](https://www.amazon.com/dp/B0FSW3P1W3)
**~~View all trending →~~**
## **What buyers say about brawl stars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“Excellent quality figures”*
**Advertised Vs Actual Product**14%
*“Product came just as described”*
**Fun/Entertainment Experience**11%
*“Great Toy”*
**Size-Overall**7%
*“True to size kid loved it”*
**Design-Overall**4%
*“Son loved the design”*
**Material Quality**4%
*“my kids loves this toys very good materials not cheap plastic”*
**Gifting Purpose**4%
*“Makes a perfect gift for any Brawl Stars fan”*
**Charging**4%
*“This is EXACTLY like the plushies that people are charging 300$ for”*
**Soft Feel**4%
*“soft”*
**Value For Money**4%
*“Good for price”*
### **What buyers complain about **
**Value For Money**42%
*“They are priced a little hig”*
**Size-Overall**17%
*“very small”*
**Advertised Vs Actual Product**17%
*“Misleading”*
**Quality-Overall**8%
*“These toys are poorly made”*
### **Top return reasons **
**Advertised Vs Actual Product**46%
**Size-Overall**24%
**Value For Money**5%
**Defective Material/Parts**4%
**Gifting Purpose**3%
**Color**2%
**Functionality-Overall**2%
**Shape/Style**2%
**Accuracy-Overall**2%
**Material Quality**2%
## **Common questions**
- **Is brawl stars profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 21 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (38/100).
- **How competitive is the brawl stars niche?**
- 6 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in brawl stars?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 4.7%.
- **When does demand for brawl stars peak?**
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the brawl stars niche?**
- Listings span $9.85–$66.79; the average listing price is $35.51 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.
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