---
title: "Bra and Panty Sets for Women — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/bra-and-panty-sets-for-women"
last_updated: "2026-08-10T22:05:45.559Z"
locale: en
meta:
description: "Niche score 44/100 · $28K/yr market · 519K searches/yr · $16.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $28K/yr market · 519K searches/yr · $16.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bra and Panty Sets for Women — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **bra and panty sets for women**
**Skip it**
Soft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 4Competition 97Returns 36Price range 70Avg price 80Brand share 69Review moat 49Quality gap 72
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.89**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.99–$38.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,568.95**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$28K**
$28K/yr · 519K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-49.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bra and panty sets for women is a $28K/yr Amazon United States market (519K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bra and panty sets for women market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$34K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#6,498**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**63%**
Top 20: 92%
**Top-5 click share**
**14%**
Top 20: 32%
**Open market**
**33%**
- Avidlove39% - Lilosy9% - Foxiny7% - SOLY HUX6% - MakeMeChic4% - Alrovetoney3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -49.3% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/bra-and-panty-sets-for-women/trend)
## **Top bra and panty sets for women search terms**
- **plus size bra and panty set**66K/yr-34.0%0.1% conv. - **avidlove plus size lingerie**40K/yr+3.3%0.1% conv. - **lingerie plus size slutty**35K/yr-20.2%0.1% conv. - **red lingerie plus size**44K/yr-66.8%0.2% conv. - **plus suze lingerie set**26K/yr-43.6%0.1% conv. - **sexy bra and panty sets plus size**21K/yr-23.1%0.1% conv. - **slutty lingerie for women plus size**18K/yr-6.0%0.1% conv. - **red plus size lingerie**33K/yr-65.5%0.4% conv. - **lingerie for women plus size slutty**24K/yr-30.7%0.1% conv. - **plus size chemise**17K/yr-12.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/bra-and-panty-sets-for-women/search-terms)
## **Top bra and panty sets for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2802%$5613%$8414%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Avidlove Sexy Lingerie for Women Fishnet Dress Mesh Badydoll Fishnet Bodysuit See Through Chemise Black**Avidlove**$10.01**4.6★3,674 rev](https://www.amazon.com/dp/B01N405SW3) [2**Avidlove Womens Lingerie Plus Size Sexy Lingerie Dress Babydoll Lace lingerie Open Front V Neck Strap Chemise Nightgown(Black XX-Large)**Avidlove**$19.09**4.6★957 rev](https://www.amazon.com/dp/B0CNH53NYB) [3**Lilosy Sexy Stocking Rhinestones Heart Garter Underwire Floral Mesh lace Sheer Babydoll Lingerie Teddy Bodysuit Skirt Set Women 2 3 Piece Push Up See Through Burgundy Red Medium**Lilosy**$18.75**4.3★1,589 rev](https://www.amazon.com/dp/B0D9GXQWLQ) [4**MakeMeChic Womens Plus Size Lingerie Sets Contrast Lace Cut Out Wireless Bra and Panty Set Black X-Large Plus**MakeMeChic**$23.66**4.3★83 rev](https://www.amazon.com/dp/B0DP23DZ3N) [5**Avidlove Womens Lingerie Plus Size Sexy Lingerie Dress Babydoll Lace lingerie Open Front V Neck Strap Chemise Nightgown(Black 3X-Large)**Avidlove**$19.90**4.6★957 rev](https://www.amazon.com/dp/B0CNH38SD1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Avidlove Plus Size Lingerie Set for Women Lace Bra Panties Set 2 Piece Lingerie Black**Avidlove**$14.81**96 rev10mo ago](https://www.amazon.com/dp/B0FNMX3HBR) [**Avidlove Plus Size Lingerie Set for Women Lace Bra Panties Set 2 Piece Lingerie Navy Blue**Avidlove**$14.88**96 rev10mo ago](https://www.amazon.com/dp/B0FNMYCG4C) [**Avidlove Plus Size Lingerie Set for Women Lace Bra Panties Set 2 Piece Lingerie Carmine Red**Avidlove**$14.77**96 rev10mo ago](https://www.amazon.com/dp/B0FNN29HZF) [**OYOANGLE Womens Plus Size 3 Pieces Lingerie Set Floral Embroidery Underwire Bra and Panty Babydoll Teddy Boudoir Outfit**OYOANGLE**$25.55**38 rev11mo ago](https://www.amazon.com/dp/B0FK4WCV1K) [**Foxiny Sexy Stocking Underwire Push Up Rhinestones Heart Floral Lace Mesh Sheer Garter Bodysuit Skirt Lingerie Set 3 Piece Women See Through Underwear Burgundy Red Medium**Foxiny**$18.55**295 rev1y ago](https://www.amazon.com/dp/B0FDK2Q1W7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Avidlove Plus Size Lingerie Set for Women Lace Bra Panties Set 2 Piece Lingerie Navy Blue**Avidlove**$14.88**4.2★**▲ 80%**](https://www.amazon.com/dp/B0FNMYCG4C) [**OYOANGLE Womens Plus Size 3 Pieces Lingerie Set Floral Embroidery Underwire Bra and Panty Babydoll Teddy Boudoir Outfit**OYOANGLE**$25.55**4.1★**▲ 72%**](https://www.amazon.com/dp/B0FK4WCV1K) [**Avidlove Womens Sleepwear Sexy Chemise Nightgown Modal Sleepwear Full Slips Lace Babydoll Black M**Avidlove**$15.45**4.5★**▲ 63%**](https://www.amazon.com/dp/B09RWFD2JX) [**MakeMeChic Womens Plus Size Lingerie Sets Contrast Lace Cut Out Wireless Bra and Panty Set Black X-Large Plus**MakeMeChic**$23.66**4.3★**▲ 37%**](https://www.amazon.com/dp/B0DP23DZ3N) [**CRIPOM Lace Trim Slit Nightgown Plus Size Bridal Nightgown Women Muumuu Nightgowns Sexy Sleepwear V Neck Lingerie with Side Slit Wine Red XXL**CRIPOM**$10.18**4.5★**▲ 36%**](https://www.amazon.com/dp/B0DS214K9G)
**~~View all trending →~~**
## **What buyers say about bra and panty sets for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Its not too tight”*
**Comfort-Overall**15%
*“So comfortable”*
**Quality-Overall**8%
*“The item is beautiful”*
**Soft Feel**8%
*“soft fabric”*
**Value For Money**5%
*“Great value”*
**Color**5%
*“Colors are pretty”*
**Shape/Style**4%
*“Flattering”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Stretchability/Expandability/Elasticity**3%
*“It is nice and stretchy”*
**Material Quality**3%
*“Material is super comfortable”*
### **What buyers complain about **
**Size-Overall**38%
*“Horrible Fit”*
**Quality-Overall**5%
*“Cheap”*
**Strap/String Quality**4%
*“Strap already broke”*
**Shape/Style**4%
*“Not flattering”*
**Stretchability/Expandability/Elasticity**3%
*“Not stretchy”*
**Comfort-Overall**3%
*“Uncomfortable”*
**Chest Fit**3%
*“The bust area is slightly bigger than a lime”*
**Advertised Vs Actual Product**3%
*“Doesn't really look like picture”*
**Material Quality**2%
*“Made out of really cheap material”*
**Smell**2%
*“came used smells like someone's cheap perfume”*
### **Top return reasons **
**Size-Overall**56%
**Chest Fit**11%
**Waist Fit**4%
**Length**4%
**Material Quality**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Shape/Style**2%
**Width**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is bra and panty sets for women profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 190 tracked products. 1 of 31 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the bra and panty sets for women niche?**
- 40 brands and 45 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in bra and panty sets for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strap/String Quality. The return rate is 4.1%.
- **When does demand for bra and panty sets for women peak?**
- Demand peaks in Feb; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bra and panty sets for women niche?**
- Listings span $4.99–$38.34; the average listing price is $16.89 (sweet spot $15–$100). The average incumbent carries 1,569 reviews — the moat a new listing must climb.
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