---
title: "Boys Under Armour Pants — $234K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/boys-under-armour-pants"
last_updated: "2026-08-10T16:48:48.464Z"
locale: en
meta:
description: "Niche score 38/100 · $234K/yr market · 861K searches/yr · $27.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $234K/yr market · 861K searches/yr · $27.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Boys Under Armour Pants — $234K/yr Amazon US Niche (2026) - Flapen"
---
# **boys under armour pants**
**Skip it**
Soft demand (-56.5% this quarter) — this niche doesn't clear our bar today.
Market size 44Growth 0Conversion 12Competition 96Returns 1Price range 85Avg price 95Brand share 18Review moat 36Quality gap 32
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$27.44**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.83–$60.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$234K**
$234K/yr · 861K searches
**Review moat**
**Okay****2,855.88**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-56.5%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, boys under armour pants is a $234K/yr Amazon United States market (861K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boys under armour pants market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$274K–$343K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#351**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **82%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**22 **▲rising
**Sellers**
**206**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**16%**
Top 20: 40%
**Open market**
**6%**
- adidas38% - Nike26% - Under Armour16% - PURE CHAMP12% - New Balance2% - Real Essentials1% - Open — no brand owns it (16 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -56.5% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/boys-under-armour-pants/trend)
## **Top boys under armour pants search terms**
- **adidas pants boys**57K/yr-22.5%1.0% conv. - **boys adidas pants**72K/yr-47.6%1.3% conv. - **boys under armour pants**84K/yr-65.5%0.6% conv. - **nike pants boys**56K/yr-45.7%0.5% conv. - **boys nike sweatpants**127K/yr-77.9%1.1% conv. - **adidas boys pants**33K/yr-24.4%1.2% conv. - **nike sweatpants boys**71K/yr-67.4%0.8% conv. - **boys nike pants**53K/yr-57.7%0.5% conv. - **under armour pants boys**34K/yr-47.2%1.3% conv. - **under armour boys pants**42K/yr-59.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/boys-under-armour-pants/search-terms)
## **Top boys under armour pants products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**adidas Iconic Tricot Jogger Training Pants**adidas**$16.59**4.7★17,540 rev](https://www.amazon.com/dp/B07B8RZ114) [2**PURE CHAMP 3Pk Boys Sweatpants Fleece Athletic Workout Kids Clothes Boys Joggers with Zipper Pocket and Drawstring Size 4-20(SET1 Size 8)**PURE CHAMP**$36.48**4.2★5,020 rev](https://www.amazon.com/dp/B0C8LJ64HH) [3**Under Armour Boys Brawler 3.0 Tapered Pants (001) Black / / White Youth Large**Under Armour**$21.83**4.7★607 rev](https://www.amazon.com/dp/B0DH8JDQL7) [4**Adidas Boys Everyday Trainer Pants Loose Fit Tapered at The Ankle Black Medium Regular**adidas**$17.80**4.7★2,244 rev](https://www.amazon.com/dp/B01NBN9IHU) [5**Nike Kids Club Fleece Joggers Black/White Medium**Nike**$35.29**4.7★292 rev](https://www.amazon.com/dp/B0C4LXNJBS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nike Kids Sportswear Club Fleece Loose Pants Dark Grey Heather/Base Grey/White Large**Nike**$39.23**4 rev10mo ago](https://www.amazon.com/dp/B0FQ3QY99D) [**Nike Kids Sportswear Loose Open-Hem Pants Black/White Medium**Nike**$45.62**12 rev1y ago](https://www.amazon.com/dp/B0FBMMPCDG) [**adidas Boys 3-Stripe Jogger Pants | 100% Polyester Athletic Training Pants with Elastic Waistband Black with Red M (10/12)**adidas**$21.62**117 rev1y ago](https://www.amazon.com/dp/B0F7YBPMR7) [**Nike Kids Multi Knit Pants Black/Black/White Large**Nike**$35.63**13 rev1y ago](https://www.amazon.com/dp/B0F1DVQ59Y) [**Nike Kids Multi Knit Pants Black/Black/White Medium**Nike**$36.81**13 rev1y ago](https://www.amazon.com/dp/B0F1DSVTV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nike Kids Sportswear Club Fleece Loose Pants Dark Grey Heather/Base Grey/White Large**Nike**$39.23**5.0★**▲ 281%**](https://www.amazon.com/dp/B0FQ3QY99D) [**Nike Kids Sportswear Loose Open-Hem Pants Black/White Medium**Nike**$45.62**4.2★**▲ 266%**](https://www.amazon.com/dp/B0FBMMPCDG) [**adidas Boys Big Tapered Trainer Pant Black XL+ (18/20 Plus)**adidas**$18.51**4.7★**▲ 243%**](https://www.amazon.com/dp/B09BW59W4T) [**adidas Big Kid Straight-Leg 3-Stripe Track Pant 18-20 Husky Iconic Grey Five**adidas**$16.91**4.7★**▲ 189%**](https://www.amazon.com/dp/B09BW4ZNZY) [**PURE CHAMP 3 Pack Boys Sweatpants Mesh Lightweight Kids Clothes with Zipper Pockets Active Quick-Dry Boys Pants Sizes 4-20 (Set 1 Size X-Large)**PURE CHAMP**$35.14**4.1★**▲ 187%**](https://www.amazon.com/dp/B0DQVTV66B)
**~~View all trending →~~**
## **What buyers say about boys under armour pants**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fit As Expected”*
**Quality-Overall**16%
*“Decent quality, fairly true to size”*
**Comfort-Overall**9%
*“are very comfortable”*
**Material Quality**7%
*“Material is very comfortable”*
**Soft Feel**6%
*“The pants fit well and are soft”*
**Value For Money**5%
*“Worth the money”*
**Warmth**4%
*“they've been great for keeping him warm”*
**Pockets/Compartments**3%
*“Love the zipper pockets”*
**Durability**2%
*“This is a durable”*
**Advertised Vs Actual Product**2%
*“Is as advertized”*
### **What buyers complain about **
**Size-Overall**15%
*“Runs very small”*
**Quality-Overall**14%
*“Poorly made”*
**Material Quality**11%
*“So disappointed because it seemed like quality material”*
**Pilling/Linting**6%
*“unfortunately they pill all over almost immediately quickly”*
**Durability**6%
*“Didnt hold up”*
**Thin**3%
*“thin”*
**Waist Fit**3%
*“they are a little bit baggy in the waist”*
**Pockets/Compartments**3%
*“the zippers on the pockets suck”*
**Stitch/Finish/Polish**3%
*“about 1/2-1 didn't get sewn”*
**Thickness**2%
*“They aren't real thick”*
### **Top return reasons **
**Size-Overall**60%
**Waist Fit**11%
**Length**8%
**Inseam Fit**5%
**Material Quality**3%
**Thigh Fit**2%
**Advertised Vs Actual Product**2%
**Hip Fit**1%
**Thin**1%
**Transparency**1%
## **Common questions**
- **Is boys under armour pants profitable to sell on Amazon United States?**
- The niche generates $234K/yr across 146 tracked products. 5 of 23 products launched in the last 360 days are still selling. 90-day search growth is -56.5%. Flapen's verdict: Skip it (38/100).
- **How competitive is the boys under armour pants niche?**
- 22 brands and 206 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in boys under armour pants?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.7% — above our launch gate.
- **When does demand for boys under armour pants peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- **What does it cost to enter the boys under armour pants niche?**
- Listings span $8.83–$60.51; the average listing price is $27.44 (sweet spot $15–$100). The average incumbent carries 2,856 reviews — the moat a new listing must climb.
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