---
title: "boys shorts — $1.5M/yr Amazon United States Niche, Score 65/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/boys-shorts"
last_updated: "2026-07-20T14:41:30.248Z"
locale: en
meta:
description: "boys shorts clears our launch bar: a $1.5M/yr market growing +66.7% this quarter with returns at 5.6%. Data updated Jul 2026."
"og:description": "boys shorts clears our launch bar: a $1.5M/yr market growing +66.7% this quarter with returns at 5.6%. Data updated Jul 2026."
"og:title": "boys shorts — $1.5M/yr Amazon United States Niche, Score 65/100 - Flapen"
---
# **boys shorts**
**Launch it**
A $1.5M/yr market growing +66.7% this quarter with returns at 5.6% — clears our launch bar.
Market size 86Growth 78Conversion 17Competition 95Returns 28Price range 81Avg price 94Brand share 87Review moat 27Quality gap 25
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Avg price**
**Great****$22.65**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$1.5M**
$1.5M/yr · 4.8M searches
**Price range**
**Great****$8.90–$43.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+66.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****5.6%**
return rate — above 6% kills the launch gate
**Review moat**
**Okay****3,784.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, boys shorts is a $1.5M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Launch it — 65/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.8M–$2.3M**
- units × avg price
- **Launch success**
- **65%**
- 22 of 34 new (360d)
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#326**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **127 days**
## **Competition**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**35 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**48%**
Top 20: 94%
**Top-5 click share**
**21%**
Top 20: 46%
**Open market**
**46%**
- The Children's Place19% - Amazon Essentials9% - MLYENX7% - Tuliara6% - ANHDM6% - Under Armour6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +66.7% search growth over the last 90 days.
175K125KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/boys-shorts/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$29K4%$59K6%$88K8%$118K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 120 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MLYENX 5 Pack Boys Athletic Shorts Active Performance Youth Kids Basketball Shorts Quick Dry with Elastic Waist Pockets**MLYENX**$26.83**4.7★1,053 rev](https://www.amazon.com/dp/B0D31GKS3P) [2**Real Essentials 5 Pack: Boys Mesh Basketball Athletic Shorts with Pockets Teen Kids Youth Quick Dry Soccer Running Gym L (12-14)**Real Essentials**$27.22**4.5★29,413 rev](https://www.amazon.com/dp/B09SY6KC14) [3**Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4T**Amazon Essentials**$15.56**4.7★219 rev](https://www.amazon.com/dp/B0FTZ3RSVJ) [4**BALENNZ 5 Pack Boys Athletic Shorts Kids Youth Quick Dry Active Performance Basketball Shorts with Pockets Elastic Waistband Large**BALENNZ**$27.52**4.6★2,160 rev](https://www.amazon.com/dp/B0BBRFGK67) [5**ANHDM Boys Athletic Shorts Quick Dry Sport Shorts Lightweight Running Shorts with Zipper Pockets (Pack of 2) B/Khaki&Grey Blue 13-14T**ANHDM**$23.56**4.7★656 rev](https://www.amazon.com/dp/B0DJQKSN3C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex-Kids Entrada26 Shorts Black/White Medium**adidas**$11.87**302 rev1mo ago](https://www.amazon.com/dp/B0F3NQ97J7) [**Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4T**Amazon Essentials**$15.56**219 rev2mo ago](https://www.amazon.com/dp/B0FTZ3RSVJ) [**Amazon Essentials Unisex Babies x Sofia Grainge Unisex Baby Toddlers & Big Kids Pull-on Cotton Twill Shorts Pale Blue Beach Small**Amazon Essentials**$15.52**62 rev2mo ago](https://www.amazon.com/dp/B0FTZ41C4S) [**Reebok 3 Pack: Boys Dry Fit Athletic Shorts w/Side Taping - Active Quick Dry Running Basketball Soccer Short for Kids Teens- Set 2 L (12-14)**Reebok**$27.56**259 rev3mo ago](https://www.amazon.com/dp/B0GWFKXGMF) [**Reebok 4 Pack: Boys Athletic Mesh Shorts Basketball Soccer Running Gym Sports Workout Shorts Kids Teens Youth (618)- Set 2 L (12-14)**Reebok**$30.72**36 rev3mo ago](https://www.amazon.com/dp/B0GW9CR8ZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Reebok 4 Pack: Boys Dry Fit Athletic Shorts - Kids Teens Youth Active Running Basketball Soccer Workout Short Size 6-18- Set 2 L (12-14)**Reebok**$30.47**4.2★**▲ 32%**](https://www.amazon.com/dp/B0GW9LTXQJ) [**Tuliara 5 Pack Boys Athletic Shorts Mesh Running Shorts Quick Dry for Teen Kids Basketball Soccer Sport Drawstring Waist Set A L**Tuliara**$25.09**4.7★**▲ 31%**](https://www.amazon.com/dp/B0GHRL42GJ) [**PURE CHAMP Boys Athletic Shorts 3 Pack Active Boys Shorts Youth Kids Elastic Waist with Zipper Pockets Toddler-18 (Set 1 Size 2X-Large)**PURE CHAMP**$32.39**4.4★**▲ 31%**](https://www.amazon.com/dp/B0G3QKG6YD) [**The Childrens Place boys Pull On Jogger Shorts Fin Gray/Flax/Tidal 12**The Children's Place**$25.54**4.7★**▲ 30%**](https://www.amazon.com/dp/B08Y184FH6) [**The Childrens Place Boys Pull on Cargo Shorts Flax/Sandwash/Tidal/Washed Black 4 Pack 5**The Children's Place**$33.42**4.7★**▲ 30%**](https://www.amazon.com/dp/B08Y1BJTBG)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“fit as expected”*
**Quality-Overall**13%
*“Good Quality”*
**Value For Money**9%
*“Good deal”*
**Comfort-Overall**9%
*“They are comfortable and breathable”*
**Material Quality**6%
*“Great Material”*
**Pockets/Compartments**5%
*“convenient pockets”*
**Weight Light**4%
*“These Under Armour shorts are lightweight”*
**Color**3%
*“Colors were as shown”*
**Soft Feel**3%
*“Soft yet silky”*
**Durability**3%
*“Durable and affordable”*
### **What buyers complain about **
**Size-Overall**34%
*“Too long”*
**Thickness**9%
*“a little thin”*
**Material Quality**6%
*“material is cheap”*
**Quality-Overall**5%
*“they are so cheaply made”*
**Waist Fit**3%
*“the waistband comes loose”*
**Thin**2%
*“Thin material”*
**Color**2%
*“Inaccurate color and size”*
**Pockets/Compartments**2%
*“The zippers on the pockets are a bit odd”*
**Length**2%
*“too long”*
**Transparency**2%
*“The white and cream colors are a bit see through”*
### **Top return reasons **
**Size-Overall**64%
**Length**9%
**Waist Fit**8%
**Inseam Fit**4%
**Material Quality**3%
**Advertised Vs Actual Product**2%
**Thigh Fit**2%
**Thin**2%
**Pockets/Compartments**1%
**Hip Fit**1%
## **Common questions**
- **Is boys shorts profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 120 tracked products. 22 of 34 products launched in the last 360 days are still selling. 90-day search growth is +66.7%. Flapen's verdict: Launch it (65/100).
- **How competitive is the boys shorts niche?**
- 35 brands and 79 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in boys shorts?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 5.6%.
- **When does demand for boys shorts peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the boys shorts niche?**
- Listings span $8.90–$43.41; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 3,784 reviews — the moat a new listing must climb.
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