---
title: "Boys Fleece Jacket — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/boys-fleece-jacket"
last_updated: "2026-08-11T01:05:28.908Z"
locale: en
meta:
description: "Niche score 40/100 · $66K/yr market · 540K searches/yr · $25.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $66K/yr market · 540K searches/yr · $25.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Boys Fleece Jacket — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **boys fleece jacket**
**Skip it**
Soft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 4Conversion 6Competition 96Returns 12Price range 85Avg price 95Brand share 77Review moat 35Quality gap 23
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$25.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.42–$65.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Review moat**
**Okay****2,968.66**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$66K**
$66K/yr · 540K searches
**Returns**
**Bad****8.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-42.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, boys fleece jacket is a $66K/yr Amazon United States market (540K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boys fleece jacket market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$78K–$103K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **130 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**36 **—flat
**Sellers**
**172**
**Top-5 brand share**
**58%**
Top 20: 91%
**Top-5 click share**
**17%**
Top 20: 42%
**Open market**
**38%**
- Columbia33% - WULFUL7% - EIGIOO7% - The Children's Place5% - Amazon Essentials5% - Slwosdlds5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.
40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/boys-fleece-jacket/trend)
## **Top boys fleece jacket search terms**
- **boys spring jacket**38K/yr-34.3%0.6% conv. - **boys lightweight jacket**54K/yr-21.4%0.5% conv. - **boys fleece jacket**108K/yr-48.9%0.5% conv. - **kids spring jacket**13K/yr-40.8%0.4% conv. - **spring jacket for boys**13K/yr-41.7%0.6% conv. - **nike jacket boys**35K/yr-49.0%0.1% conv. - **boys light jacket**15K/yr-20.0%0.5% conv. - **jacket kids**19K/yr-30.5%0.0% conv. - **kids lightweight jacket**12K/yr-5.5%0.2% conv. - **light jacket for boys**15K/yr-25.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/boys-fleece-jacket/search-terms)
## **Top boys fleece jacket products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large**Columbia**$29.29**4.6★1,218 rev](https://www.amazon.com/dp/B0CLR6BB2F) [2**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets**WULFUL**$28.68**4.6★144 rev](https://www.amazon.com/dp/B0F9KP1JHD) [3**UMMTOM Boys Rain Jackets Lightweight Waterproof Hooded fleece Raincoats Windbreakers for Kids(8-9Y Green Solid)**UMMTOM**$29.32**4.7★1,414 rev](https://www.amazon.com/dp/B09P8TT6S8) [4**Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium**Columbia**$23.95**4.8★15,623 rev](https://www.amazon.com/dp/B00AJ32SDU) [5**Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small**Columbia**$25.50**4.8★15,623 rev](https://www.amazon.com/dp/B0815J6MB5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets**WULFUL**$28.68**144 rev1y ago](https://www.amazon.com/dp/B0F9KP1JHD) [**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets**WULFUL**$27.99**144 rev1y ago](https://www.amazon.com/dp/B0F9KNF42F) [**SUNDAY ROSE Boys Windbreaker Jacket Hooded Lightweight Windroof Water-resistant Outdoor Coats for Kids Colour Blue Print Size 12**SUNDAY ROSE**$18.73**73 rev1y ago](https://www.amazon.com/dp/B0DY1H8367) [**Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold**Slwosdlds**$19.76**542 rev1y ago](https://www.amazon.com/dp/B0DST6H7K4) [**Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold**Slwosdlds**$19.71**542 rev1y ago](https://www.amazon.com/dp/B0DST4ZG6V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large**Columbia**$29.29**4.6★**▲ 133%**](https://www.amazon.com/dp/B0CLR6BB2F) [**Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy X-Small**Columbia**$25.53**4.8★**▲ 128%**](https://www.amazon.com/dp/B0815HZN4X) [**WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets**WULFUL**$27.99**4.6★**▲ 111%**](https://www.amazon.com/dp/B0F9KNF42F) [**Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small**Columbia**$25.50**4.8★**▲ 109%**](https://www.amazon.com/dp/B0815J6MB5) [**Columbia Youth Boys Steens Mt II Fleece Black Medium**Columbia**$23.93**4.8★**▲ 97%**](https://www.amazon.com/dp/B00AJ32WLS)
**~~View all trending →~~**
## **What buyers say about boys fleece jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fits well”*
**Quality-Overall**19%
*“High-quality Columbia jacket at great price”*
**Warmth**7%
*“keeps me extremely warm”*
**Weight Light**6%
*“Perfect lightweight option”*
**Weather Proof**6%
*“It is good for winter”*
**Comfort-Overall**5%
*“Comfortable too”*
**Material Quality**5%
*“Good thick material quality made”*
**Color**5%
*“Beautiful color”*
**Value For Money**4%
*“Worth the money”*
**Soft Feel**4%
*“Super soft”*
### **What buyers complain about **
**Size-Overall**30%
*“It does not fit”*
**Thickness**8%
*“Extremely thin”*
**Water Resistance**6%
*“Not water proof”*
**Quality-Overall**6%
*“Poor quality”*
**Product Condition**6%
*“Item arrived used with name poorly washed away”*
**Warmth**3%
*“This jacket has no warmth”*
**Zipper Quality**3%
*“Faulty zipper”*
**Sleeve Fit**2%
*“the sleeves were very long so we have to roll them quite a bit”*
**Strength**2%
*“It was flimsy”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Size-Overall**71%
**Sleeve Fit**5%
**Thin**5%
**Length**2%
**Chest Fit**2%
**Material Quality**2%
**Advertised Vs Actual Product**2%
**Color**1%
**Value For Money**1%
**Waist Fit**1%
## **Common questions**
- **Is boys fleece jacket profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 139 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the boys fleece jacket niche?**
- 36 brands and 172 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in boys fleece jacket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Water Resistance. The return rate is 8.6% — above our launch gate.
- **When does demand for boys fleece jacket peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the boys fleece jacket niche?**
- Listings span $7.42–$65.43; the average listing price is $25.86 (sweet spot $15–$100). The average incumbent carries 2,969 reviews — the moat a new listing must climb.
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