---
title: "Boy Shorts Panties — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/boy-shorts-panties"
last_updated: "2026-08-10T18:58:53.235Z"
locale: en
meta:
description: "Niche score 52/100 · $70K/yr market · 331K searches/yr · $20.02 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $70K/yr market · 331K searches/yr · $20.02 avg price. Weak search conversion (1.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Boy Shorts Panties — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **boy shorts panties**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Market size 17Growth 28Conversion 13Competition 97Returns 51Price range 76Avg price 88Brand share 83Review moat 26Quality gap 62
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.02**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$8.28–$37.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,860.18**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$70K**
$70K/yr · 331K searches
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, boy shorts panties is a $70K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **boy shorts panties market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$50K–$60K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#215**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**48 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**52%**
Top 20: 85%
**Top-5 click share**
**13%**
Top 20: 37%
**Open market**
**44%**
- Tommy Hilfiger25% - FINETOO9% - Hanes8% - wirarpa6% - R RUXIA4% - Migbean4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/boy-shorts-panties/trend)
## **Top boy shorts panties search terms**
- **tommy hilfiger underwear for women**52K/yr+1.1%0.7% conv. - **high waisted boy shorts underwear for women**30K/yr+24.9%0.5% conv. - **boy shorts women**23K/yr+24.5%0.7% conv. - **underwear shorts**17K/yr+68.2%0.6% conv. - **tommy hilfiger women underwear**28K/yr-20.6%0.9% conv. - **hanes boy shorts underwear for women**15K/yr+39.0%1.1% conv. - **boyshort underwear for women cotton**21K/yr-19.7%0.9% conv. - **boyshort**20K/yr-3.1%0.4% conv. - **boy short panties women**14K/yr+16.1%0.8% conv. - **boy short panties**16K/yr+1.4%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/boy-shorts-panties/search-terms)
## **Top boy shorts panties products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6952%$1K3%$2K4%$3K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack(M)**FINETOO**$13.18**4.4★1,679 rev](https://www.amazon.com/dp/B0F7WGNY7K) [2**Tommy Hilfiger Womens Cotton Logo Bikini Underwear 6-Pack Grey/Navy/Red/Grey/Black/Red Medium**Tommy Hilfiger**$23.40**4.7★800 rev](https://www.amazon.com/dp/B08ZT3V9N3) [3**R RUXIA Womens Boyshort Panties Seamless Nylon Underwear Stretch Boxer Briefs 5 Pack**R RUXIA**$18.91**4.4★18,951 rev](https://www.amazon.com/dp/B08FR619PY) [4**Sth Big Womens Boyshorts Underwear Seamless Boxer Briefs Full Coverage Soft Stretch Boxer Shorts For Women 4 Pack**Sth Big**$9.24**4.5★3,589 rev](https://www.amazon.com/dp/B0CVXFHJQV) [5**BAJAOEY Womens Cotton Underwear Womens Cheeky Panties for Women Comfy Bikini**BAJAOEY**$27.63**4.5★1,245 rev](https://www.amazon.com/dp/B0BN61ZZPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FINETOO Womens Underwear Cotton Boy Shorts High Waisted Full Coverage Boxer Briefs Sexy Lace Panties for Lady Girls-M**FINETOO**$12.99**146 rev3mo ago](https://www.amazon.com/dp/B0GK7YTYWB) [**LEVAO Cotton Boy Shorts Underwear for Women Full Coverage Boxer Briefs Panties 5 Pack S-XXL**LEVAO**$9.37**545 rev11mo ago](https://www.amazon.com/dp/B0FM491WSK) [**FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack(M)**FINETOO**$13.18**1,679 rev1y ago](https://www.amazon.com/dp/B0F7WGNY7K) [**FINETOO Cotton Underwear for Women Boy Shorts Lace Boxer Briefs Soft Full Coverage Womens Panties 5 Pack S-XXL Brown**FINETOO**$11.90**553 rev1y ago](https://www.amazon.com/dp/B0F227SNGR) [**Hanes Womens Originals Boyshort Underwear Breathable Stretch Cotton Boyshort Panties 4-Pack**Hanes**$16.90**271 rev1y ago](https://www.amazon.com/dp/B0DPGL4C8J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FINETOO Womens Underwear Cotton Boy Shorts High Waisted Full Coverage Boxer Briefs Sexy Lace Panties for Lady Girls-M**FINETOO**$12.99**4.3★**▲ 56%**](https://www.amazon.com/dp/B0GK7YTYWB) [**Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Seamless Stretch Support New Mom Essentials Size M/L (28in-42in)**Frida Mom**$9.48**4.7★**▲ 51%**](https://www.amazon.com/dp/B07THFQS6Y) [**BAMBOO COOL Womens BoyShorts Underwear Full Coverage Ladies Panties High Waisted Boxer Briefs Breathable Stretch 5 Pack**BAMBOO COOL**$37.29**4.5★**▲ 43%**](https://www.amazon.com/dp/B0D6RKC9KB) [**Hanes Originals Womens Underwear Bikini Panties Stretch Cotton Underwear Basic Assorted Colors 6-Pack**Hanes**$11.47**4.6★**▲ 20%**](https://www.amazon.com/dp/B0BQZ91NYP) [**R RUXIA Womens Boyshort Panties Seamless Nylon Underwear Stretch Boxer Briefs 5 Pack**R RUXIA**$18.91**4.4★**▲ 20%**](https://www.amazon.com/dp/B08FR619PY)
**~~View all trending →~~**
## **What buyers say about boy shorts panties**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**31%
*“Comfortable and durable”*
**Size-Overall**20%
*“Fit as expected”*
**Soft Feel**8%
*“Butter soft”*
**Quality-Overall**7%
*“Best quality”*
**Material Quality**4%
*“Lightweight material”*
**Stretchability/Expandability/Elasticity**3%
*“have a good elastic”*
**Value For Money**3%
*“they are affordable”*
**Color**2%
*“Colors are as shown”*
**Breathability**2%
*“Comfortable and breathable”*
**Advertised Vs Actual Product**1%
*“As described”*
### **What buyers complain about **
**Size-Overall**23%
*“To short”*
**Material Quality**6%
*“Bad material”*
**Comfort-Overall**6%
*“Very uncomfortable and Scratchy”*
**Quality-Overall**5%
*“Not well made”*
**Stretchability/Expandability/Elasticity**3%
*“No elasticity”*
**Advertised Vs Actual Product**3%
*“Very deceiving”*
**Color**3%
*“colors were different”*
**Durability**3%
*“Does not last”*
**Thigh Fit**2%
*“Not worth it for big thigh girlies”*
**Thickness**2%
*“too thick”*
### **Top return reasons **
**Size-Overall**50%
**Waist Fit**10%
**Material Quality**8%
**Length**5%
**Thigh Fit**4%
**Advertised Vs Actual Product**4%
**Comfort-Overall**2%
**Thin**2%
**Shape/Style**2%
**Value For Money**1%
## **Common questions**
- **Is boy shorts panties profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 167 tracked products. 19 of 30 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the boy shorts panties niche?**
- 48 brands and 68 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in boy shorts panties?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Comfort-Overall. The return rate is 3.0%.
- **When does demand for boy shorts panties peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the boy shorts panties niche?**
- Listings span $8.28–$37.29; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 3,860 reviews — the moat a new listing must climb.
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